The talking machine world (July-Dec 1923)

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July Is. 1923 THE TALKING MACHINE WORLD 113 Treasure Chest' Produces Cash The "Treasure Chest" is a brand new creation, one that will certainly begin a new era of interest and activity in your business. Daily, Mr. Victor Dealer, your customers demand of you something new, something different, something out of the ordinary. When you fill those demands you will have made satisfied customers, and satisfied customers mean your very existence and future success. The "Treasure Chest" fully meets the demand for novelty and entertainment. It comprise? six 10-inch doul)le-faced Victor records (12 selections) of the finest instrumental music of foreign lands — every selection being a musical gem and novelty. The envelope of eadi record has on it a spirited and effective drawing appropriate to the music, together with an interesting and vivid annotation. These six wonderful Victor records are enclosed in a specially designed and durable container handsomely and appropriately decorated, reproducing in full colors the six original drawings appearing on the record envelopes. It is the finest and most beautiful record packet that has yet been devised for the merchandising of phonograph records. Most important of all, every selection in the ''Treasure Chest" has been carefully chosen to meet the particular and discriminating taste of the American people. This collection will be the prized possession of every home that it enters. The "Treasure Chest" and its music will make the strongest possible appeal to every record buyer in your community. Where you previously sold one record, Mr. Victor Dealer, you will now sell six and with less effort. C. BRUNO & SON, Inc. 351-353 Fourth Avenue New York Victor Wholesalers to the Dealer Only