The talking machine world (July-Dec 1923)

50 THE TALKING MACHINE WORLD August is, 1923 CROSLEY MFG. CO. HOLDS CONVENTION Prominent Radio Manufacturer Holds Two Days' Convention of Distributors — Powel Crosley, Jr., Leads Interesting Discussion — New Crosley Models Meet With Approval Cincinnati, O., August 3. — The Crosley Mfg. Co., of this city, manufacturer of Crosley radio sets, held a two-day convention recently at which Crosley distributors and their representatives from all parts of the country were in at Crosley Mfg. Co. Distributors Present at Convention tendance. The convention was a decided success and, from beginning to end, was a roundtable discussion, filled with practical and helpful ideas for all the jobbers and their representatives. The guests were first called together in the WLW broadcasting studio on the top floor of the main building of the Crosley plant, where Powel Crosley, Jr., president of the company, gave the delegates a careful and complete description of the new models in the Crosley line and reviewed carefully the various apparatus that the company has introduced so successfully. In his discussion Mr. Crosley paid particular attention to the new Crosley Model XJ, which is similar to the well-known Crosley Model X, one of the most popular four-tube sets on the market. At the close of the meeting Mr. Crosley addressed the convention visitors, starting a discussion involving manufacturing and merchandising topics of vital interest to everyone present. Luncheon was served at the Cincinnati Business Men's Club, after which the delegates were taken on an automobile tour of the various plants in which Crosley apparatus and printed matter is produced. The first stop on this tour was that of the National Label Co., where circulars, catalogs, etc., are printed. From there the visitors went to the Precision Equipment Co., the home of the Ace radio receivers, and then to the American Automobile Accessories Co., finally visiting the Crosley woodworking plant, where Crosley cabinets are made. All these companies are owned and operated by Mr. Crosley, who is recognized as one of Cincinnati's foremost manufacturers and business men. The visitors then assembled at the Hotel Sinton, where dinner was served, during which brief addresses were made by many of the delegates in attendance, together with the Crosley officials and Douglas Allen, advertising counsel. CHANDLER CO.'S SPLENDID STORE O. H. Kincaid and E. O. Payton have leased quarters in La Grande, Ore., where they will open a retail piano store with a full line of Baldwin pianos. Both partners have represented the Baldwin Co. there in the past and have wide experience in music merchandising. QKefc^ Records STRAND and OUTING PHONOGRAPHS Brilliantone, True Tone, Tonofone and Gilt-Edge NEEDLES DELIVERY BAGS AND ACCESSORIES Complete Stocks and Prompt Service IROQUOIS SALES CORPORATION Wholesale Distributors 210 Franklin Street BUFFALO, N. Y. Dealer in Santa Ana, Cal., Attains High Degree of Artistic Perfection in New Store Plans Sant.\ Ana, Cal., Aug. 2. — Congratulations are being received from all sides by the B. J. Chandler Music Store for the high standard of interior decoration attained in its new $90,000 building which was recently opened. Among the features of the store are the walls, which have a golden bronze appearance, accomplished by special artistic construction, and adorned with distinctive mirrors. Draperies made of the rarest hues of silk, artistic floor lamps of exquisite design and a unique indirect lighting system combine to present real elegance. The stock, consisting of over 100 pianos, and an equal quantity of Victrolas, is proportionately distributed over the two floors and basement, five demonstration rooms being situated on the mezzanine. The Chandler Co. has been in the music business in Santa Ana for eighteen years, occupying its former location at 11 West Fourth street for fifteen years. With the opening of this new establishment at 426 West Fourth street it is predicted that other companies will follow it into this semi-residential district, where enough room to grow is still available and which is one of the best retail sections of the citv. SONORA USED IN BROADCASTING Portable Machine Scores Triumph in Exacting Test Given by the Radio The Sonora portable is making good in broadcasting work, according to J. Elliott Jenkins, of the Midwest Radio Central, Inc., Chicago Broadcasting Station WDAP. In a letter lo the Sonora Phonograph Co. of Illinois Mr. Jenkins said last week:. "The little Sonora portable phonograph is a beauty and its fine, clear tone is splendid for modulating our transmitter. Radiophone transmission is a very severe test for sound waves of any character. Any distortion or roughness is greatly increased on its way through the transmitter. After testing the little Sonora 1 can say that its tone quality is most excellent. It has become one of the most useful articles in the station." STADLMAIR CO. CHARTERED The Henry Stadlmair Co., to handle talking machines in New York City, has just been granted a charter of incorporation with a capital stock of $100,000. G. C. Henckel, G. G. I\^reusler and H. C. Sorenson are the incorporators. Elias Liner, who operates housefurnishings stores in New Philadelphia, Pa., and Pottsville, Pa., has discontinued the former establishment and is planning enlargements to the latter store. A modern ^talking machine and record department is a feature of the business.