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The Talking Machine IVarld, New York, yhigiist 15, 1923
Negro Records
A booming field discovered,
developed and led by OKeh
A LARGE demand always existed for records by negro artists — particularly in the South. But it remained for OKeh alone to first recognize and appreciate the possibilities that this field had to offer, and, as pioneers in the field, to release the first Negro Record. Since then, each succeeding year has shown a remarkably rapid increase in the popularity of OKeh Negro Records until today they are nationally famous.
We are proud of this fruitful field which we discovered and developed. "The Original Race Records ' are the best and most popular records of their kind today. Every effort is made to release promptly the latest hits that have the greatest appeal to those who buy Negro Records. These hits are recorded only by Negro artists whose fame and popularity are unquestionably established. Sara Martin, Mamie Smith, Eva Taylor, Esther Bigeou, Lucile Bogan, Clarence Williams and Handy 's Orchestra are but a few of the famous colored artists whose talents are available on OKeh Records.
The growing tendency on the part of white people to hear their favorite "blues" sung or played by famous colored "blues" artists, added to the already immense demand by the colored race for such records, has made the Negro Record field more fertile than ever before. OKeh dealers are amply assured of getting their full share of this booming demand, for they alone have the privilege of offering to their customers "The Original Race Records."
Records
The Records of Quality
MAMIE SMITH
{Exclusive OKeh Artist)
SARA MARTIN
{Exclusive OKeh Artist)
CLARENCE WILLIAMS (Exclusive OKeh Artist)
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General Phonograph Corporation
OTTO HEINEMAN. President 25 West 45th St. New York