The talking machine world (July-Dec 1923)

52 THE TALKING MACHINE WORLD August 15, 1923 ^ You caitt Ao wroi^ Withan^'FEISTson^" HARPER & BROS. IN FINE NEW HOME Publishers of "Bubble Books" Move to 49 East Thirty-third Street — Famous the World Over as Book and Magazine Publishers — New Home Ideally Located and Perfectly Appointed Harper & Bros., publishers of "Bubble Books" and one of the world's most famous book publishers, are now located in a new six-story home at 49 East Thirty-third street, New York. This institution has been established in New York New Home of Harper & Bros. since 1817, having been located originally on Dover street, moving in 1825 to Cliff street and in 1853 to a large building in Franklin square in the lower part of New York. The uptown move into a more convenient neighborhood was long contemplated and, after the mechanical processes of printing and binding were transferred to the company's new plant in Jersey City, the editorial, sales, advertising and text book departments moved into the new building at Thirty-third street, near Fifth avenue. This new Harper building is especially designed to express in its Georgian facade the dignified traditions of one of the greatest publishing hous.es in the world. On the second floor of the new building are located the art department, the office manager and the rest room; the third floor is given over to the collection, circulation, promotion and mechanical departments; on the fourth floor are the assistant treasurer, the bookkeeping, service, personnel and filing departments; on the fifth floor is the vice-president's office, customers' room, sample room, library and the special order, publicity, sales, text-book and manufacturing departments; on the sixth floor are the directors' room, president's office, the office of the editor of Harper's Magazine, reference library, literary, editorial and advertising departments. Among the famous authors whose works have been brought out by Harper & Bros, are Dickens, Thackeray, George Eliot, G. P. R. James, Chas. Reade, Wilkie Collins, Mark Twain, George DuMaurier, Bulwer Lytton, Walter Besant and Thomas Hardy. To come down to later days there are Sir Gilbert Parker, Mrs. Humphry Ward, H. G. Wells, Conan Doyle, Israel Zangwill and many others. Harper's Magazine, which was founded in 1850, has won fame the world over as a foremost exponent of literature, art and scientific discoveries. In the talking machine trade Harper & Bros, have become popular through their publication of Bubble Books, "the little books that sing," which were placed on the market in 1918 and which during a period of five years have sold to the extent of two million copies. Ralph Mayhew, who is known as the "Bubble Book" man, is responsible for the introduction of the idea of combining talking machine records with a children's book and he has been ably assisted by Miss Rhoda Chase, who has illustrated the books, and Burgess Johnson, who has collaborated with Mr. Mayhew in the preparation of the verses. Since the introduction of radio Bubble Books have become even more popular than previously, for Mr. Mayhew has broadcasted Bubble Book records regularly from WJZ station at Newark, N. T. At the present time there are THE BANCO A Bank for Talking Machine Record* and Music Savings A new way to create cash sales—and carry your message into the home. Dealers and Jobbers, write at once for full details — Get started for \Xmas. PHILADELPHIA BADGE CO. MANUFACTURERS 942 Market Street PHILADELPHIA, PA. fourteen Bubble Books on the market, the two newest ones being entitled "Chimney Corner" and "Child's Garden of Verses." There is hardly a town of any size in the country where Bubble Books have no sales outlet. In fact, the sale of Bubble Books has become world The Harper Home in 1825 wide and these books of children's verses in record form are not only serving as a form of entertainment, but as a valuable educational medium to America's children. MISS PATRICOLA ^ND THE VOCALION Well-known Vaudeville Artist Makes Her First Recording for Vocalion Records A new addition to the Vocalion Red record list of artists and singers has been made recently. Miss Patricola, who has one of the few successful single female acts on Keith's circuit, has made her first recording for the Aeolian Co. This record was released as an August special and was released for sale by Vocalion dealers about the fifteenth of this month. She has recorded one of the hit numbers of "George White's Scandals of 1923," "Stingo Stungo," coupled with a blues song by Donaldson and White, entitled "Oh, Sister, Ain't That Hot?" Both of her selections are accompanied by the Ambassadors. Miss Patricola is so well known among vaudeville theatre patrons that the Aeolian Co. is sure this announcement is going to be welcome news to dealers and record buyers throughout the country. LEVERICH RETURNS TO DESK L. L. Leverich, advertising manager of the Columbia Graphophone Co., is back at his desk after spending two weeks' vacation at his new home in West Englewood, N. J. Mr. Leverich did splendid service in putting the house in order, but also managed to find time to wear off the tennis courts.