The talking machine world (July-Dec 1923)

AUGUST IS, 1923 THE TALKING MACHINE WORLD 113 DISCUSS QUESTION OF RECORDS Talking Machine Men, Inc., of New York, Plan to Protect Dealers Against Prohibition of Store Door Playing in Gotham held in September, the August meeting being dispensed with. Usually meetings have been suspended in July and August, but the many important matters remaining to be settled before the close of the Summer season made the July meeting necessary. The leading topic of discussion at the meeting of the Talking Machine Men, Inc., at the Cafe Boulevard, New York, in July was as to whether it would be a good thing for the trade to handle 50-cent records and the matter was discussed pro and con, many relating their experiences in handling various-priced records. A motion was passed empowering the executive committee of the association to protect the interests of the metropolitan trade against the passage of a city ordinance prohibiting the playing of instruments in store doors to attract trade. This action is expected as the outcome of certain dealers abusing the store-door playing privilege by attaching loud speakers to their instruments. If an ordinance is proposed the executive committee plans to suggest that only the use of amplifying attachments to instruments in such use be prohibited and not the playing of the machine itself. Sol Lazarus, chairman of the outing committee, reported that all plans for the annual outing of the Talking Machine Men, Inc., to Glen Head, N. Y., on August 14 had been made and he urged early reservations, as a limited supply of tickets was available. The members of the association unanimously voted in favor of the formation of an Okeh division and the election of an Okeh vice-president. The Joe Morris Music Co., music publisher. New York City, provided a pleasing entertainment with some of its latest numbers sung by Vernon Dalhart, well-known record artist. The program included "Just to Hide Away With You," "Cuddle-Uddle Up," "Just for Remembrance" and "Sarah Sitting in the Shining Shop." The next meeting of the organization will be "TREASURE CHEST" MAKES A HIT New Group Record Merchandising Ideas Sponsored by C. Bruno & Son, Inc., Received With Enthusiasm by the Talking Machine Trade which dealers took hold of this new idea. Wherever the 'Treasure Chest' was shown the dealer invariably gave a spontaneous criticism favorable to a high degree. The dealers have placed themselves whole-heartedly behind the 'Treasure Chest' and several have devoted newspaper advertising space to its exploitation in the home. It is our intention to shortly place at the disposal of the dealer attractive window material on the 'Treasure Chest'." The "Treasure Chest," the new record merchandising idea designed by William J. Haussler, general manager of C. Bruno & Son, Inc., Victor wholesalers. New York City, has met with immediate popularity throughout the talking machine trade. As explained last month, it consists of a record set of six double-faced, teninch discs from the Victor catalog within individual record envelopes containing interesting descriptions of these records and attractively cartoned. The theme followed out in the collection consists of musical gems from si.x. different foreign lands. Mr. Haussler reports that 70 per cent of the accounts on the books of C. Bruno & Son, Inc., are already selling the "Treasure Chest." Of the remaining 30 per cent the great majority have not, up to the present date, received a personal call. In commenting upon the "Treasure Chest" Mr. Haussler said, in part: "The results are entirely gratifying and have met our fondest expectations. When I say results I am not referring to the commercial aspect of the situation, for we have already spent in development, exclusive of our personal efforts, an amount that would be hard to realize for many months to come. The 'Treasure Chest' is the beginning of a new idea in the merchandising of records. It is something bigger than the individual sale of a record and, when I say the results are so gratifying, I refer to the enthusiastic manner in SPECIAL VICTOR RECORD RELEASE A special early release of six fox-trots on Victor records, to be placed on sale by retailers on August 22, has been announced by the Victor Talking Machine Co. This is in accordance with the policy of the company to make early releases of selected records to stimulate retail trade. The special records for this month are: 19108 Blue Hoosier — Fox-trot Great White Way Orch. Annabelle — Fox-trot. .. .Brooke Johns and His Orch. 19109 Waitin' lor the Ev'enin' Mail — Fox-trot. Tennessee Ten 'Taint Nobody's Bizness If I Do — Fox-trot, Tennessee Ten 19110 Dirty Hands! Dirty Face— Fox-trot, Joe Raymond and His Orch. My Sweetie Went Away — Fox-trot, Joe Raymond and His Orch. OLEAN MUSIC SHOP MOVES Olean, N. Y., August 8. — The Glean Music Shop has changed its location from 108 West State street to 117 North Union street, which is the site formerly occupied by the Piggly-Wiggly store. Stephen J. Biracree and Fred W. Forness are pleased with their new store. OPENING EXCLUSIVE MUSIC STORE Ehrlicher Bros. Co., well-known druggist of Pekin, 111., opened an exclusive music store on August 1. It intends to stock the Century and McKinley Editions and sufficient standard and popular material to serve music lovers of its city. In addition it will handle Victrolas and Brunswick talking machines. HAVE YOU THOUGHT That it is absolutely impossible to secure real satisfaction from your Talking Machine unless you use a Good Needle ? Why not then secure only the best and Always Insist on Getting DE LUXE NEEDLES Sample Needles Gladly Furnished Full Tone Duo-|ONE Company, Incorporated Sole Manufacturers of De Luxe Needles ANSONIA, CONN. DON'T FORGET THESE FACTS Perfect Reproduction of Tone No Scratchy Surface Noise PLAYS I00-200 RECORDS Three for 30 cents (40 cents in Canada) LIBERAL TRADE DISCOUNTS Medium Tone