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August 15, 1923
THE TALKING MACHINE WORLD
117
The ' ©r^aaur? C^l^fit — A Decided Success
Victor Dealers of twenty and more years' experience — those who know the business from A to Z and backwards— are strong in their praise of the "Treasure Chest." They frankly say that it "fills the gap" and answers "a dire need." That's why everybody's talking "Treasure Chest" today — the big idea of the year.
Less than three weeks from the day of its announcement just 72% of our accounts added the "Treasure Chest" to their stock — a particularly high commendation considering the season of the year.
My Lirtle Sweetheart Polka Tarantella of Potenzese
"THE poikm a %Bid 10 hAve ban th« idea a Bobomia * 'ktwh pil neorly qdc hundred yem ago Pim duotd Prague, Bobcnua, Aboui 11 bectffv vtry
popular lod vu lakm up at Visuu about Id IMO Pvia mcoimbn] to iCi cbana 'and in 1844 London
Tbc pollci hu rnuincd n ooe
t Ox
It tjTwaa
mfccttoia, Uct^t bcjincd t Ihr duicr. There u Kn totaatmi bit of npid doubleLDnfiiiAi" bjf ^ cotact duiing tbc playing.
The tATUUdla aljo hM3 an inter misc hatory. It 1* 4 (ipid. vtmiisc dance of Soocbcra Inly in wbicSi two daneera. a man uuJ womaD. take part. acavBpKijrinc cheaadvEi vilh IxmbouiH anil CBtaneti. Traditxn
tale of a pant apider, tbc lonir.tula. Tbe bitus iKiaant wn adtfd by lriend» snd forced to darux muSly about unbl be droppoi utterly eiluuitcd. For cenCuha the
Tleae are typical muntry dancci of Europe aad the viQace bond ii abS eharactervtic in ca nnr^aTTt on the cornet and darinet. For otliet iruuiJa tanotcQaa and polte (ja ctnccR ronn) arc I83Si. aTlBl. '47U. M91D and ?3344.
Victor Retard No. 73305
Victor Dealers, the "Treasure Chest" offers you a brandnew record merchandising stunt that has real intrinsic value. It is an item well worthy of your time and investment. It does more than sell itself. It is chuck-full of "human interest" that will create favorable comment about your store — 'twill make people know that you're a specialist in Victor products; gets them in the habit of knowing that you're ever-watchful, up-to-date, that anything having the merit of Victor is to be had at your store.
The "Treasure Chest" fully meets the demand for novelty and entertainment. It comprises six 10-inch double-faced Victor records (12 selections) of the choicest instrumental music of foreign lands — every selection being a musical gem and novelty. The "chest" and envelope of each record has on it a spirited and effective drawing appropriate to the music, together with an interesting and vivid annotation. Where you previously sold one record, Mr. Victor Dealer, you will now sell six and with less effort.
Let your Victor wholesaler know that you are interested in the "Treasure Chest." Place your order with him. The rest he will do.
C. BRUNO & SON, Inc.
351-353 Fourth Avenue
Victor Wholesalers to the Dealer Only
New York