The talking machine world (July-Dec 1923)

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118 THE TALKING MACHINE WORLD August 15, 1923 BUFFALO Summer Trade Exceeds Expectations— Nezv Models Please — Outlook for Fall Bright— The News Buffalo, N. Y., August 8— The usual Summer slump in the talking machine trade was not so noticeable this year in Buf¥alo as in years past. Dealers, with very few exceptions, report trade far exceeding their expectations and running ahead of last Summer. Popular records are moving in large volume. Portables are in good demand, due to the unusual camping facilities and canoeing and motoring craze in and about Buffalo, dealers report. One Main street dealer said he has had a number of calls for portable machines for motorists who are planning long trips. F. F. Barber, manager of the J. N. Adam Music store, said: "We have had a very good Summer business in the higher-priced talking machines. We have gone over the top of last year's business each and every month, and we expect very good Fall trade." Mr. Barber has just returned from New York, where he arranged for his Fall stock. Curtis N. Andrews, Victor jobber, spent a few days on a business trip which included a visit to New York, where he called upon some of his many friends in the trade. Mr. Andrews found general conditions very satisfactory, with the Victor jobbers and dealers all making plans for a banner Fall trade. Upon his return Mr. Andrews was glad to learn that the dealers in this territory are keenly enthusiastic regarding the outlook for the coming season, particularly in view of the recent important announcements made by the Victor Co. The Iroquois Sales Corp. opened up the store of the North Park Electric Shop in Kenmore with a supply of Okeh records. Strand phonographs are still keeping ahead of last year's demand and the Wm. Hengerer Co. is handling the Strand special with real success. Joe Armbruster's Orchestra, popular society dance orchestra of this city, will leave soon for Narragansett Pier for the home of Peter A. Porter, where it has been engaged for several days. From there it will go to the General Phonograph Co., in New York, to make its first Okeh recordings. Appearance of Bennie Krueger and His Dance Orchestra, Brunswick artists, greatly stimulated sales of his records here. The orchestra was brought to Buffalo by Albert Poppenberg, new A Suggestion Without question Victor retailers will enjoy this coming Fall the greatest season in history and we are all making plans in this direction. However, we will offer the suggestion to Victor dealers in our territory that they anticipate their Fall and holiday requirements if possible in order that we may give them maximum co-operation and service. There is going to be a shortage of Victor products this Fall, and the farsighted dealer will place orders now wherever possible, so that the 1923 Fall and holiday season will find him prepared and ready to meet the requirements of his trade. This is only a suggestion which is offered to our deal in a spirit of timely goodwill. CURTIS N. ANDREWS Victor Distributor BUFFALO, N. Y. iiUii-----'^'iUllllL mm proprietor of the Braner Music Shop, Brunswick and Columbia dealer. A number of improvements will be made in the Braner Music Shop by Albert Poppenberg, who recently purchased the business, before his Fall stock is received. Mr. Poppenberg was formerly in the music trade with his brother, G. H. Poppenberg, and dissolved partnership about a year ago. O. L. Neal, of the Buffalo Talking Machine Co., says the new Victor models, 403 and 400, are receiving a warm reception from the trade here. These two models are a radical departure from what the Victor Co. has put out before and already a noticeable demand indicates they will not be able to supply orders which are sure to come in for Fall trade. The Bakertone, an instrument manufactured in Buffalo which has been successfully demonstrated as removing all surface noises of the disc, has recentlj^ been improved so that it now not only removes disc sounds, but brings out the full tone of the needle, and in many instances, according to J. T. Kimberley, district manager in Buffalo, brings out greater than needle volume. Arrangements are now being' made by the Bakertone Co. to give the instrument national distribution. Distributing stations are being established in all leading cities of the continent. The Bellanca Furniture Co. will move into its new quarters on Niagara and Virginia streets, about September 1. A great deal of careful planning has been done for the arrangement of the talking machine department. The new building, now receiving its finishing touches, is built of brick and tile at a cost of $40,000. Charles Liske is making extensive improvements in his store at Genesee street and Fillmore avenue. Alexander !Maisel began improvements in his store on Broadway this month. The entire interior of the store will be improved and rearranged. M. Truda has moved from the old location on West Ferry street to the rapidly growing section of the city at Delaware avenue and Delaware road. As Buffalo is the power distribution center of this great territory So is the BUFFALO TALKING MACHINE COMPANY 776-778 WASHINGTON STREET Buffalo, New York the po-vver distribution center of Victor^machines and records. The Buffalo Talking Machine Co. service forms a truly appreciated w^ork. It furnishes a power of incentive to the Victor dealer that helps materially. Why not let us help you? Just write or wire