The talking machine world (July-Dec 1923)

August 15, 1923 THE TALKING MACHINE WORLD 119 ■for Phono^rakphs No surface noise and no sacrifice of volume or tone quality. No need to alter the phonograph. A simple attachment that can be added by anyone. Helps record sales. Sells at$3. SO. Ask for discounts. Bakerlone Corporation 403 Pearl Street BUFFALO. N. Y. The Iroquois Sales Corp., of this city, Okeh jobber, states that its Okeh sales this year are about SO per cent ahead of 1;he corresponding period of 1922. F. D. Clare, general manager of the company, attributes a considerable portion of this increase to the splendid foreign catalog issued by the General Phonograph Corp., which contains a great many numbers that are in constant demand. The popular dance numbers in the Okeh lists are meeting with a steady and active demand and Mr. Clare believes that the recent edition of the numerical and alphabetical Okeh catalogs will serve to increase the sale of the standard and semi-standard selections, as well as the general catalog. Mr. Clare looks forward to the coming season as the most prosperous one in the history of the Iroquois Sales Corp., with the ratio of increase for the remainder of the year exceeding the 50 per cent figures for the first six months. ■In a recent chat with The World O. L. Neal, of the Buffalo Talking Machine Co., Victor wholesaler, commented upon the fact that business conditions throughout this territory are excellent. The company is particularly concerned in the prospect of a shortage of Victor merchandise during the Fall and Winter months, as all indications point to a substantial shortage of Victrolas and Victor records. Mr. Neal is now away on a month's vacation at his farm in Nichols overlooking the Susquehanna River, where he is forgetting all about Victor merchandising and enjoying a well-deserved rest. Bufifalo dealers featured in window displays Victor records made by the Royal Blue and White Marimba Band, which recently appeared in the Hippodrome for a two weeks' concert. Many sales were created through the feature. George Goold, of Goold Bros., Inc., recently entertained newspaper men of the Buffalo press at the Transit Valley Golf Club, where a tournament was being conducted. Mr. Goold is president of the club. He proved himself an ideal host and the day was most enjoyable for the men of the press. Charles Hofifman, of the Hoffman Piano Co., has returned from a hunting trip in Canada feeling fit and fine for preparations for a huge Fall business. George H. Castle, Niagara street music merchant, is making his window especially attractive through a display of Egyptian antiques. Claravox The Northpark Electric Shop, of Kenmore, recently opened with a stock of New Edison talking machines and records and Okeh records. Ralph W. Liske, Niagara Falls dealer, is selling out his Columbia stock preparatory to going out of business. F. A. Russell, sales manager for Neal, Clark and Neal, reports an especially good demand for the Victor selling from $180 to $250. A number of talking machine dealers were losers in the $750,000 fire in Salamanca recently, which destroyed a large part of the business section of the town. Among those who sufTered loss were: Fred Forness, loss $50,000, partially covered by insurance; Manieri Furniture Co., $6,000, covered, and J. Zafron, $5,000, partially covered. A warehouse of the H. E. Turner Co., in Batavia, N. Y., was recently destroyed by fire. The company's loss did not include its stock of talking machines, which were stored in another building. Defective wiring caused a blaze which damaged the store of W. L. Foehley, in Hamburg, dealer in furniture and musical instruments. His loss is estimated at about $10,000. Frank A. Grohs, prominent Exchange street music merchant, died recently in the Emergency Hospital, following a long illness. He was fifty-nine years old. He organized the Grohs Piano Co. about twenty-two years ago and was known as the first merchant in Bufifalo. to sell instruments on the part-payment plan. John W. Casement, fifty-two years old, dealer in musical instruments and furniture in Albion, N. Y., died recently in his home in West Bank street. He had conducted the store for more than fifteen years. :CLEAR voice; REPRODUCERS Reflect Credit on Edison Products Standard Diamond Point Special Jewel Point No. 1 Edison Attachment All Claravox Reproducers employ new Claravo.K diaphragrn — a scientific achievement. Write for prices and discounts THE CLARAVOX CO. Youngstown, O. CAUSE OF COMMERCIAL DISASTER Secretary of Credit Men's Association Emphasizes Importance of Knowing Business Costs We can say two and two are five, and base our calculations accordingly; but four is all that we can truly ever get from this addition, says J. H. Tregoe, secretary of the National Association of Credit Men. A large proportion of our commercial accidents occur for the reason that the operators of a business enterprise are endeavoring to convince themselves and others that two and two make five. Estimates may be drawn up, but, unless these estimates provide for every possible cost and every reasonable emergency, the final result will not bear out the estimate. Were I asked to name the paramount duty of business operators, whether large or small, I should immediately respond, "Know your costs." Everything may seem to be going along gaily, with plenty of sales. The situation will change rapidly, however, when it is discovered that the profits were more than eaten up by the costs. Let us shout it from the house-tops, "Know your costs." They are at the base of price movements. J. N. BLACKMAN ON "AUTO" TRIP J. Newcomb Blackman, president of the Blackman Talking Machine Co., New York, Victor wholesaler, accompanied by Mrs. Blackman and their son Albert, who was graduated recently from the University of Pennsylvania, spent ten days this month on an automobile trip through the Berkshires and the Green Mountains, returning to New York by way of the Adirondacks. Fred P. Oliver, vice-president and general manager of the company, spent ten days at his Summer home in Lake Mahopac, N. Y., and will probably return there for another week during the latter part of the month. Leviten's Music & Sporting Goods Shop, New York, has just filed papers for incorporation and will have an assigned capital of $10,000. F. and P. Rodgen and R. Mayer are the incorporators. R. S. Deutsch, 261 Broadway, will act as attorney. Again — a dealer writes: — "Just one year ago we put in our first BANNER RECORDS. We cannot say enough for them — we certainly have pleased our customers— they are always ready and waiting for new releases." i This commendation has special significance. Banner brought repeat sales in July — excellent proof of its selling power. It turned this dealer's usual slump seeison into a profitable season. Certainly the Banner merchant finds that Banner pays in quick, numerous sales, and pleased "willing-tobuy" customers. hMUliiHMMMailMMr^~^ 'i The reason is obvious. Banner at 50c gives a full 75c record value. That value has created for Banner a wide preference everywhere. PL^ZA MUSIC CO 18WEST 20Ti!STREE-T NE^V YOR.K |