The talking machine world (July-Dec 1923)

October 15, 1923 THE TALKING MACHINE WORLD 185 TRADE ACTIVITIES IN PORTLAND Many Record Artists Scheduled to Appear Here — Portland Brunswick Branch Consolidated With Seattle Branch — Other Interesting News Portland, Ore., October 4. — The Portland concert season opened here last week, when the Elwyn Concert Bureau presented Mme. Margaret Matzenauer, contralto, and Clarence Whitehill, baritone, both Victor artists, in recital at the municipal auditorium. The ticket sale was conducted at the Sherman, Clay & Co.'s store. The Bureau is presenting an unusually splendid list of artists, among them the following: Claire Dux, soprano, October 29; the New York String Quartet, November 12; Quartet of Victor Artists (Kline, Baker, Murphy, Dadmun); Albert Spalding, violinist, December 17; Jascha Heifetz, violinist, January 28; Edward Johnson, tenor, January 21; Maria Ivogun, coloratura soprano, March 3; Moriz Rosenthal, pianist, February 25, and Reinald Werrenrath, baritone, April 1. A. R. McKinley, local manager of the Brunswick Co., announced that Portland had been selected as the Northwest distributing center and the Seattle branch has been consolidated with the Portland office, the change going into effect October 1. For the present a small branch will be maintained in Seattle to take care of the local business. Mr. McKinley says that the company's realizing the advantages of Portland as a distributing center was the cause of the change, which was arranged by E. L. Gramlich, vice-president and assistant general manager, during a recent trip to the Pacific Coast. Mr. McKinley has been in charge of the Portland office for the past ten years. The change will add a million and a half more people to his territory. He states that M, Davis will continue in charge of the phonograph department, covering the district of Oregon, Washington, northern Idaho and western Montana. Plans are being made for the erection of a home for the company in the terminal district of the city. The building will cover 50,000 square feet of ground and it is expected that it will be ready for occupancy by early Spring. The Wiley B. Allen Co., of this city, with the other seven stores of the company on the Pacific Coast, is celebrating the fiftieth anniversary of the store. The local store, under the management of Frank M. Case, has very attractive and artistic window displays, which are in keeping with the golden anniversary. The Turner Music Co., headquarters Tampa, Fla., has just opened two new stores at Orlando and St. Petersburg, Fla. The Brunswick line of phonographs and records will be handled at both of these stores. W. B. Word is manager of the St. Petersburg store and J. V. Borum is manager of the Orlando store. PROMOTION FOR C. LLOYD EGNER Appointed Manager of the Traveling Department of the Victor Talking Machine Co. — Makes Business Tour Through Middle West C. Lloyd Egner, for some time past assistant manager of the traveling department of the Victor Talking Machine Co., was, on October 1, made manager of that department in recognition of his long and faithful service. Mr. Egner returned to Camden early this month from a three weeks' trip through the Middle West, in the course of which he made a number of talks before gatherings of Victor dealers held during September in Des Moines, la.; Columbus, O., and, in October, in St. Louis. In chatting with the representative of The World Mr. Egner stated that he found business conditions, in the territory which he had covered, to be of a very promising character, both as regards the balance of the Fall season and the forthcoming holiday season. DELAWARE INCORPORATION The U. S. Phonograph Doll Corp., Wilmington, Del., has been incorporated under the laws of that State for the purpose of manufacturing with a capital of $600,000. The last few payments on a talking machine are the ones that give the dealer his profit. The stylus bar, or tongue of the TRIANGLE reproducer is shaped from one solid piece of steel. All others are made of several pieces fastened together. This bar, or tongue, is put through 16 separate and distinct operations before it is ready to be assembled in the reproducer. Most of these operations require great care and skill, because the bar must be delicately formed to properly convey loud and soft tones with equal clearness. The bar when assembled automatically balances itself. There is no pressure from the sides, top or bottom. This permits perfect vibration which is essential to the true, human expression of the sound waves. REPBODrCER NO. 3— (FRONT) Like a high-grade watch, the TRI-. ANGLE reproducer is thin and symmetrical. Cut to left shows the face, with not a single screw to mar its beauty. The mica diaphragm is 2 3/16 inches in diameter and is so assembled that no part can ever come in contact with the metal in the reproducer. This feature reduces surface noise of the record to a minimum and helps to produce that clear, mellow tone which has made the TRIANGLE reproducer surpass all others. Below we show the reproducer as viewed froin the back. Observe its shapely appearance. TRIANGLE reproducers fit both Victor and Columbia type instruments. TRIANGLE You know how it is with the ordinary phonograph. The record begins with a rasping sound. Then, when the tones rapidly change, you hear a rattle or clatter or a blasting noise. All of which means that the reproducer is not adequate for the proper rendition of the music. The beauty of the music is lost and the skill of the artist suffers. How often have you heard it said after playing a record of some famous singer : "I don't see enough quality in her voice to make her famous." The trouble is not with the artist but with the way her voice is rendered by the faulty reproducer. What a difference when the TRIANGLE reproducer is attached. The needle glides smoothly, ahnost noiselessly, along the circular grooves. Every tone is given its true quality and expression. The perfect balance of the stylus bar enables it to catch and faithfully reproduce all music vibrations, froin the softest tones to the loudest and fullest notes. The harmony and beauty of phonograph music is fully appreciated for the first time — a real delight to all music lovers. Test the TRIANGLE reproducer and convince yourself tliat it surpasses anything yet discovered for reproducing the masterpieces of the world's greatest musicians. BACK Samples on Request TRIANGLE PHONO PARTS CO., Mfrs. of Triangle Tone Arms and Reproducers 718-728 ATLANTIC AVE., BROOKLYN, N. Y. 1500 REPUBLIC BLDG., CHICAGO