The talking machine world (July-Dec 1923)

120 THE TALKING MACHINE WORLD November 15, 1923 FROM OUR CHICAGO HEADQUARTERS— (Continued from page 119) have proved very effective in stimulating trade for Hall fibre needles. Art in Phonograph Design In these columns last month reference was made to a chronological chart compiled by the Windsor Furniture Co. which goes back to primitive days and takes up the growth and progress of art and furniture in a sort of "family tree" style right up to the present day. In the beginning it deals with the most primitive styles of furniture and gradually comes up to the present-day types, and at various times it branches off, showing the influences of certain types upon the so-called period ^designs. One branch of this "tree" is particularly interesting in that it deals with the Italian Renaissance period, how it was influenced by the Greek age and how these, in turn, are having their effects upon the present-day architecture and design in furniture. In these periods much attention was paid to the human figure from a carving and sculptural standpoint. The furniture designers in those days, in keeping up with the demands of the times, made use of the figures and utilized them in the making of legs, for example. In the furniture of the day we very frequently find the use of the human figure in designing furniture, particularly in consoles, serving tables and wall tables, as well as an occasional use of them as pilasters in the construction of very expensive pianos. Some thirty years ago the Windsor Furniture Co. had on exhibit in the furniture building at the World's Fair, Chicago, some very fine samples of carvings of the human figure as applied to high-grade furniture. It will be remembered that some of the World's Fair buildings were destroyed by fire, including the one in which these carvings had been displayed. Happily, however, the Windsor Furniture Co. managed to rescue a large amount of its exhibit and has since that time kept these carvings as souvenirs. Since the introduction of the console talking machine the Windsor Co. has made use of carvings of the human figure in embodying it in several of its designs of high-grade console talking machines. The resurrection of these carvings and their application to modern console talking machine design have created unusual interest throughout the trade, which has, in turn, caused considerable demand for highgrade Windsor art models. So great has this demand become of late that the Windsor Co. has been making plans further to increase its production of these instruments and in this connection is utilizing its aforementioned chronological chart for the benefit of dealers. Gulbransen-Dickinson's Significant Bulletin The September bulletin of Gulbransen-Dickinson has some of its space devoted to a mass photograph, showing nineteen Gulbransen dealers' billboards. From the standpoint of publicity there is something very significant in this photograph of the group of billboards which should arouse much interest throughout the talking machine trade. The billboards in question just pertain to the Chicago territory and show the co-operative publicity existing between a number of live Gulbransen dealers and the Gulbransen Co. In all the Gulbransen has forty-two dealers in Chicago, all of whom take advantage of the Gulbransen publicity service, but the above-mentioned nineteen have been picked at random. It is an impressive list and eloquent testimony to the standing of the Gulbransen in this city. The significant thing of these nineteen posters is that sixteen of them devote some of (Continued on page 122) Oro-Tone Automatic No. 1 6 Means More Selling Power for Your Phonograph No Weights to Shift No Adjustments to Make AUTOMATICALLY -gives correct ■weight on record -centers needle on record -permits correct reproducer position ADVANTAGES The No. 16 AUTOMATIC is attractive in appearance and perfect in operation. It gives a powerful, rich, mellow tone that charms the ear of both dealers and customers. . It is equipped with the wonderful ORO-TONE automatic pivot point reproducer, the finest scientifically designed reproducer on the market. Tests have demonstrated the preference of the public for the ORO-TONE AUTOMATIC No. 16. This will mean more sales and more profits for your line. We invite you to test the new OROTONE AUTOMATIC No. 16 Tone Arm and Reproducer for yourself. A sample will be sent promptly on 30 days' approval. SAMPLE SENT ON 30 DAYS' APPROVAL A simple turn of the hand and the OROTONE AUTOMATIC No. 16 is ready to play either lateral or vertical records perfectly. All adjustments work automatically. POSITION FOR HILL AND DALE RECORDS A turn of the hand and the reproducer is in the correct or Edison position with correct angle and perfect needle center — note dotted line. 1000-1010 George Street, Chicago, Illinois Manufactured in Canada by W. H. Banfield & Sons, under the trade name ORO-TONE-BAN FIELD. Australian distributors: The United Distributors Co., Mcthourne and Sydney. The New ORO-TONE AUTOMATIC 100 per cent perfect pivot point reproducer.