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November IS, 1923
THE TALKING MACHINE WORLD
155
ACROSS THE CONTINENT
to make Brunswick Records on the Coast because Two Western Orchestras are commanding national attention
A notable musical event of national consequence
pT is the new thing in popular music that fosters public demand and builds the dealer's profits — a new song — a new star — a new way of "putting it over." That is the big news in this announcement — for something distinctively new has come out of the West.
Tourists returning from the coast have been bringing the news of two unusual orchestras out in California. The swelling tide of their enthusiasm prompted immediate Brunswick action — and on a scale unprecedented in the phonograph field. We have carried a special recording laboratory and technical staff direct to the center of this new musical movement — and we have carried back to the East a group of truly phenomenal recordings.
Both orchestras are exclusively Brunswick. One of them is Lyman's Ambassador Hotel Orchestra. The other— the Paul Ash Orchestra—will be announced in detail later.
The first records of this famous series are on the market now — and within a month thousands of American homes will respond to Lyman's California Ambassador Hotel Orchestra, just as the Pacific Coast does now. This an' nouncement is one of the biggest phonograph events of the season. All Brunswick dealers are preparing for a heavy demand to take advan' tage of this unusual opportunity. We have promised our dealers that these first Lyman Records are unsurpassed. They are new. They are sensational. They are beautiful. Lyman and his orchestra are inimitable — so are his records.
PHONOG RAPH S