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July 15, 1925
THE TALKING MACHINE WORLD
85
business for dealers
Picture Camera to sell at $9750
and inexpensive that it is sure to be taken up instantly by hundreds of thousandsjust as fast as dealers can supply them.
Every Camera sold will be a perpetual advertisement for the very simple reason that people always look and ask questions when a motion picture camera is being operated.
The sale of a Pathex Camera means the sale of a Pathex Motion Picture Projector which operates by simply plugging in to the home electric current, shows motion pictures 2?" x 36" at the distance of only 12 feet.
It means too, the sale of Daylight Loading Magazines containing Pathex Non-inflammable Film which automatically provides an ever increasing business following the sale of each Camera.
In other words, your film business will be similar to your record business except, camera film is consumed, and the use of the camera demands constant repurchases of raw film. In addition there will be films of feature pictures, comedies, travel, news, education, etc., etc.— a complete library of films for sale at about what it costs to rent a film for one day.
We will also issue a monthly supplement of films on new and timely subjects.
Now, and for the first six months or until such time as the factory production warrantsadditional dealer representation, sales will be restricted to a limited number of dealers.
That is why this advertisement is institutional in character and should not be regarded as a general solicitation of applications from you for a dealer franchise. We do, however, extend a general invitation to the trade to communicate with us, or better still call at our office for a complete demonstration of the Pathex Motion Picture Camera and Projector at which time we will explain in detail our plans for merchandising Pathex products direct to and through the retail dealers.
INC.
Pathe Exchange, Inc.) STREET, NEW YORK
PROJECTOR NEARLY ACTUAL SIZE
PATHEX LIBRARY
2 sizes of reels of Pathex Motion lures for Home Exhibition Feati Comedies, Travel, Industry, Art, Spi etc., etc. Capacity (<j6oh/ 1200 frames), $1.00. Capacity {about 2400 frames), $1.75.