The talking machine world (July-Dec 1925)

104 Day THE TALKING MACHINE WORLD JULV IS, 1925 Is at Hand When Retailers Must Make Real Sales Effort, Says Otto L. May "■"^W ;„"?■"■ """8" Traveling Department of the Vtetor Co. m Address at Western Musie Trades Association Convention at Los Angeles One of the most interesting papers read before the members of tlie Western Music Trades Association at the convention held in Los Angeles from June 23 to June 25 was thai of Otto I-. May, assistant manager of the traveling department of the Victor Talking Machine Co., on "The Future of the Talking Machine," in which he emphasized the fact that the function of the talking machine as a purveyor of music can nol be superseded by any other instruiucnf, Mr. May concluded his instructive talk with the following plea for intelligent and sustained mer'n the part of every brancii selling in nearly every line in the past six months. Gentlemen, there is a future to the talking machine business, and the future looks particularly good to some of in the light of chandising effort of the industry: "It is true that Iry conditions ar just at this time. m some sections of ihe coiine so that people cannot buy and also true that many of them are engrossed in the purchase and the use of other commodities, but it is also very true that tliert arc many sales lost to-day, or I should say many sales are not made to-day, only because there are all too few peoii trying to sell talking machines. The day is pa-: at least for ilic time being, when all tliat is m ■ essary for success is to be able to liai'c lalkinmachine stocks, hut ihe day is itol past wlicn fh.ii dealer who .sets out to get talking machine business, cannot find a sufficient number of interL-sted purchasers lo make the selling of talking macbmes nol only profitable, but exceedingly interesting. If that were not tiie case— and I am not unmindful of the experience gained close at hand here — then certainly it would not be possible for a considerable number of the dealers in these sections to have increased their business in a month to a substantial per cent over the volume of the same period in the previous year, under conditions of mighty hard forward than he has been called upon lo do in recent years, and it behooves every one of us to take stock of ourselves and our organizations, to bring ourselves to the point of fitness ; or, failing in a desire to be or become a faithful guardian of the future of the industry, it seems the fair thing to do to step aside and let tile man who will — Do. "The manufacturer cannot guarantee continued good business volume for every last dealer and distributor that carries his wares. The answer to that lies absolutely in each individual's hand, granted, of course, the manufacturer does everything within his power and control to make a good product with full value to tlie ultimate consumer and with proper merchandising arrangement to allow the busy bee to prosper, and that, gentlemen, I am happy to say our company always stands ready lo do— rcadv lo do our full sliare m producing a healthy and prosperous future talking machine business." Dr. John M. Miller Now With Atwater Kent Go. Dr. John M. Miller, who for the past eighteen years has rendered distinguishedservice as a radio engineer for the Federal Government, has become identified with the Atwater Kent Mfg. Co. Dr. Miller resigned hi.s position with the Naval Research Laboratory to engage in similar work for this prominent radio manufacturing house. He is said to be one of the most competent radio engineers in ihe Government's service, and is the author of many scientific papers and books. Otto L. May the knowledge of recent accomplishments, but the real meat of the situation must not be overlooked— the successful dealer, the successful distributor, the successful manufacturer will have lo do more real hard work from this time North Dakota Firm Chartered The C. O. Knight Co., Willislon, North Dakola, has. been granted a charter to deal in talking machines, radio equipment and other musical instruments, with a capital stock of $25,000. THE NATURAL VOICE TONE Only One Phonograph Produces It — "THE NATURAL VOICE" No matter how complete your line is this marvelous machine wil THE MOTOR— Noiselessly perfect— fully warranted for two years. CABINETS— Chaste and classic in design and popular models. 909—915 are instalialion. Dring you new business. adaptable for Radic RADIO CABINETS and TABLES— We carry a complete line. We also do contract work. Submit your specifications. Estimates furnished. Material, construction and finish guaranteed. Write us today for our proposition and catalogues. Your territory may be open. "THE NATURAL VOICE PHONOGRAPH WITH THE NATURAL VOICE TONE." Natural Voice Talking Machine Co. ONEIDA, NEW YORK