The talking machine world (July-Dec 1925)

98 THE TALKING MACHINE WORLD August 15. 1925 Dayton Fan & Motor Co. Publicity Which Inspires A New Brochure Called "Day-Fanfare" Outlines Company's Products, Policy. Prices and Extensive Publicity Program Tlie Dayton Fan & Motor (."<.,. of Dayton, O., nianufactnrcr of Day-Fan product^, lias ju^i forwarded lo llic trade a brochure uiidcr tlic title -DayFan fare" m wliicli are outlined lluproducts, tlie policy, prices, reservations as lo oiillels and its luiblicity proi^-r.-iin. It carries illustrations ..f ihc complete line of Day-Fan products Willi fiill-paj^c iiUis ( rat ions of its more important models, 'l liese half-tones arc repro Day Royal duced most clearly on a phantom background which illustrates the use of the sels in home and ballroont atmosphere. In a recent issue of The World there appeared announcements from the Dayton Fan & Motor Co. as regards its prices, policy, dealer and distributor territory. It should prove of interest to add the publicity program for the season as outlined by this contpany. An excerpt from "Day-Fanfare" will best do this: "Each part of the i:ountry has its own favorite and all other radio sets are therefore judged in comparison with this favorite. If this outstanding local success has five lubes, then that section feels that a five-lubc set is necessary. It it is a four-tube, then four tubes become the standard. In one locality, single dial, tone quality, selectivity or any of a number of other charac teristics may be the dominant reqiiircmonl of a successful radio set, whereas some oilier characteristic may dominate in another locality. This is Ihc reason why any publicity on radio sets should be highly locali/cd, and in no other way ts this pos.sihle to so hiL;h .i dct:rec .is in h^cal newspaper advertising. The dealer helps must, of course, be of a general nature for use all over the country, but the local newspaper advertising can be made to satisfy local opinion and it may be so controlled and directed as lobe up to the minute during the entire season. Day Grand It is for this reason that Day-Fan has concentrated' on newspaper advertising and on dealers' helps." The Dayton Fan & Motor Co. has available for its dealers window strips, hangers, cut-outs, show cards for counter and window, and centerpieces for the background of window display. Il will supply a window trim in full colors and all necessary materials for window dressing. It is pointed out lhat while it may not always be possible for the dealer to give full window dis Daytonia plays to the Day-Fan products it is important that this be given at proper intervals and particularly with the opening of the first newspaper advertisement in the dealers' local terri tory. The advertising campaigns .are to be arranged well enough in advance so that the Dayton Fan & Motor Co. dealers may all take part in a co-operative sales drive. Besides the newspaper campaigns, trade journals of proved effectiveness are to be used. Billboard advertising in certain territories and a monthly house organ known as "The Day-Fan Dial." booklets, pamphlets, circulars and consumer literature of all kinds are also available. "Day Fanfare" is most specific as to the season's plans of the Dayton Fan & Motor Co. and will prove of constructive value to every Day-Fan dealer. We have reproduced herewith three of the console models manufactured by the Dayton Fan & Motor Co. which will give a good idea of the high quality products this firm produces, which include nine models in all. from table machines to elaborate floor sets, ranging in price from $75 to §300. Oregon Association Officers Hold Luncheon Meeting Gathering Holds Round-table Discussion of Various Important Trade Topics— P. S. Wicks, of St. Paul, Minn., a Guest Portland, Ore,. August 4.— The executives and chairman of the Oregon Music Trades Associaation met at a luncheon at the Hotel Portland, July 22, and held a business meeting, which was presided over by G. F. Johnson, president. A round-table discussion of various questions of vital importance to the industry was held P. S. Wicks, of the P. S. Wicks Piano Co., St, Paul, Minn., was a guest and when called upon responded with a few remarks, complimenting the Association on its apparent success and the interest shown by the wholesalers and retailers in it. Mr. Wicks is in Portland visiting his daughter and her husband, Eric V. Hauser, Jr., prominent residents of the city. Those attending the meeting were G. F. Johnson of the G. F. Johnson Piano Co.; Elmer Hunt, manager of Sherman, Clay & Co., wholesale; Frank M. Case, manager of Sherman, Clay & Co. retail; B. R. Brassfield, manager, and Frank Raymond, sales manager of the Wiley B. Allen Co.; Frank Lucas, of Seiberling, Lucas Music Co.; H. H. Thompson, of the H. H. Thompson Piano Co.; Randall Bargelt, manager Columbia wholesale; J. J. Collins of Collins & Erwin; H. H. Princehouse, of the McCormick Music Co.; G. F. Johnson of the G. F. Johnson Piano Co.; George E. Hovenden, of the Hovenden Piano Co.; Charles Soule, district manager of the Starr Piano Co.; George Cracknell, manager of the Conn-Portland Co ; E. B, Hyatt of the Hyatt Music Co.; A. R. McKinley, manager of Brunswick wholesale; Harry Quackenbush, manager of the Bush & Lane Piano Co.; P. S. Wicks, of St. Paul, and George Thompson, secretary. New Music Store in Miami Miami. Fla., August 5.— John R. Shane has opened a new music store in the Del Rio Building, at South River Drive and Flagler street, handling the Baldwin line of pianos, phonographs, records and music rolls. Mr. Shane has been a salesman with one of the well-known music stores here for the past seven years, and is well eauipped for making a success of his venture ill business for himself. Has Capital of $100,000 The Girard Mfg. Co. of Wilmington, Del., was recently incorporated with a capital stock of $100.flOn for the purpose of making phonographs. The "Music Box," talking .machine store of f-Tariford, Conn., recently suffered a heavy loss from fire. PET O FONE MADE IN V. S. A. A real portable talking machine UISTBIBl'TOKS Pet O Fone Is bound to be a big seller this year —the demand is already great. Good proposition open In your territory. TO RETAIL AT $12 UauBl Trade Diicouals The Pet O Fone is a sturdy little talking machine — no larger than a camera, and as easy to carry. It has a good motor that will last; and its tone is roost pleasing. See it and hear it and be convinced. DEALERS A display of Pet O Fones will create sales — and demonatraUona will Increase them. Quick sales and large profits are waiting for you. black, rtc fabricoid. PET O FONE MFG. CO., 557 BROADWAY, NEW YORK