The talking machine world (July-Dec 1925)

184 THE TALKING MACHINE WORLD October 15, 1925 Latest Summary of Exports and Imports of "Talkers" FiEures on Exports and Imports of Talking Machines and Records for the Eight Months Ending August Constitute Interesting Reading Washington. D. C , Orluljcr S.— In the stniiinarv of exports and inifiorls of ihe connnrrcc of tile United States for tiie month of Angiisl. 1025 (liic latest period for which it has been compiled), the following are the ligures bearing on talking machines and records. The dutiable imports of talking machines and parts during August, 1925, ainoonted in value to $19,195, as compared with $22,542 worth which were imported during the same period of 1924, The eight months' total ending August. 1925, showed importations valued at $287,986. as compared with $276,479 in same period ol 1924. Talking machines to the nmnlier of 8.776, valued at $2.14,291. were c-sp,-,rtcd in .\iigiisl, 1925, as compand witli 5.488 talking ni.ichiiies valued U $195,497. sent abroad in the same period of 1924 The eight months' total showed that we exported 49,524 talking machines, valued at $1,447,105. as against 45.451 talking iiiacliiiies, valued at $1.755,l),«, in 1924. I ll, i,,til exports of records and sni.phes for \,uii.i tn's were valued at $147,105. as compared with $146,902 in Augnst, 1924. The eight months ending August, 1925, show records and accessories expnrted valued at $1,104,935. as compared with $1.21)4,105 in 1924. The countries to which these instruments were sent during Augnst and their values were as follows: United Kingdom, $560; other turope $1.5.508; Canada, $5,017; t entral America, $7 218; Mexico, $18,931 ; l. nba, $9,S01 ; Argentina, $29,636; Chile, $21,839; Colombia, $)6,49a; Peru. $1,846; other South America, $28,871; China. $2,2501 Japan, $889; Philippine Islands. $5,634; Anstnalia, $.18,753; New Zealand, $14,213; other countries, $18,830. Fred C. Emery will move to larger quarters Ol, Pleasant street, Gardner, M.ass., this monlli_ Plaza Music Co. Announces New Children's Phonograph "The Playtime" in Upright Cabinet, Finished in Ivory White and With Attractive Designs. Completes Ensemble ol Children's Products The Plaza Music Co. recently announced a new addition to its line of phonographs. This is a model for children and has been named Akradyne's Appearance npO start from the finish and work backward is an unusual procedure, but the beautiful appearance of an Akradyne receiver prompts us to make important mention of it. "P ADIO has changed the old axiom -•^ —"the Eye Buys" to "the Eye and Ear Buy." Akradyne, by its dependable performance, quality reproduction and beautiful appearance, is the ideal line to present to your customers. npHE complete Akradyne line — cabinet and console models, $75 to $215, art models of beautiful design, $475 to $1475, and the Akratone cabinet speaker, $31.50. Sunbeam Radio Corp 35O West 3P' St, New York Also manufacturing Pink-A-Tone Radio Receivers in 2, 3 and 5 tube mewlels at $18.50. $28.50 and $34.50 Akrntanp CiiblncI Sprnki^r Nd. 31 List Prlou S3I.0O Aknidyno Console Moilol Plaza "Playtime" "The Playliinc." It is an upriglit cabinet, of correct size for the nursery, finished in ivory while, willi an attractive design on the front door. ■'The Playtime" is a well-constructed instrument. It will play any size record and its tone reproduction is clear and of good volume. This new children's model, in conjunction with the "Little Tot's" table phonograph and the "Playtime" children's records, makes possible a complete department devoted to products for children. L. J. Weil, sales manager of the Plaza Music Co., has arranged plans for co-operating with retailers in selling children's merchandise. As in previous years, the Plaza Co. will encourage dealers to set aside a booth during the holiday period solely for the display and demonstration nf children's phonographs and records. New Advertising Campaign Launched by Victor Co. Public Informed of Wonder of Orthophonic Victrola Through the Medium of Double-page Spreads in Leading Magazines of Country Coincident with the demonstrations of the new Orthophonic Victrolas to the trade, the long-awaited announcement has been made to the public in tlie form of double-page advcrlisemcnls in leading magazines of the country, the first of these advertisements appearing in the September 30 issue of the Ladies' Home Journal, followed by similar spreads in the issues of the Saturday Evening Post, Pictorial Review, Literary Digest, Country Gentleman, Farm Journal and Farmer's Wife. These advertisements introduced to the public a new type of Victor advertising desigiied 10 visualize just what the new sound reproducing medium was designed to accomplish. The advertisement which appeared in the October 10 issue of the Saturday Evening Post was particularly effcclive, the illustration showing a piano keyboard with but one-half of the keys being capable of reproduction, as is the case under the present system of sound reproduction, as compared with the new system which reproduces sound with fidelity, brought home the desired point most effectively. Warner's Music Shop, Youngstown, O., has taken new and much larger quarters at 16 North Phelps street.