The talking machine world (July-Dec 1925)

164 THE TALKING MACHINE WORLD November 15, 1925 1926 Distributors and Dealers write us today for the most attractive proposition ever offered on Portables Berg A. T. & S. Co., Inc. "DejiKfieri nml Maliiirs o/ Fine Cases lor 20 IVori" LONG ISLAND CITY NEW YORK N*w York City Showroomi, 353 Fifth Avenue WATCH Important Trade Developments in Portland Stir Interest of Retail Trade and Public Attention Centers on Talking Machines as New Reproducing Instruments Are Brought to the Attention of the Public— Hyatt Music Co. Opens Branch Store— Ads Announce Panatrope [-'ojtTLANi', Ohe„ Nfjvcnilior 4.— It lias been many ytars since line local lalkiiig macliirie world has been slirreti to such a pilch of cxcilcnicnl as was caused by t\n demonstration of the OrthoItlioiiic Viclrola, presented at the Hotel Portland for three days late in October by Slicniian, C!.iy & Co, Victor Pacific Coast distributing Ihe 'I'.'inonstnitions were given first for ili-Miu n and sale^ women, then the mu ;nii| ]ir .niiiiirnP |i:ilri)ns of mUSic t'<l iiJ, .iihI Ihe music critics The demonstrations Ihuil, local wliolesali by Elmer Sherman, < l.iv .1: ( It, and niven by Mabel H. Rich, of the ■ iliii .ii innal deparlniLTil, who has made .1 t . nil III 1 li L t nasi titiL's denionst rating I he ( 11 1 hoj.li.iiin . Miss Rich was assisted by A, It. Maltingly, Pacific Norlliwest representative of Ilic Victor Co. All Victor dealers extensively featured tlic Ortliopli, beautiful stralions The H branch • carrying : on Victor Day, November 2, by iidow displays and special dcmon i-ii r,, l,;,s oi.rned all East Side 1 IJ„' S.nidy boulevard, and is I liiK' oi 11111S11..1I instruments, including the Victor, Brunswick, Edison and Columbia phonographs and records, Atwaler Kent radio and Radiolas and a few pianos. Clinlou Miller, formerly of the Platt Music Co,, of I. OS ATi^;elus, and for six years with the Radio Coin. L'f America. Ii.is been placed in ehar[.^e and is being assisted by his wife. Aillinr dabler. Pacifie Norlluveq representative of the Ivdison Phonopraph Oistributing Co., who is making a tour of Oregon, Washington, and Idaho, arranging details for an Edison Tone Test, starling December 2, called on the local Edison dealers, the Hyatt Music Co,, the Reed, French 'Piano Co,, and the Meier & Frank Co. Artists to present the test are Elizabeth Spencer, soprano, and Lucille Collette, violinist and pianist, noted Edison artists, The Steers-Coman 1925-26 concert series was opened at the Municipal Auditorium, October 15, by Elizabeth Rethbcrg, soprano and noted llrunswick artist. Her initial concert in this city is stimulating the sale of her Brunswick records tremendously, according to local Brunswick dealers, Charles H, Tracy, of San Francisco, special representative of the Wiley B. Allen Co., spent several weeks at the Portland branch, giving a series of sales lectures and general promotion work. Full-page advertisements of the Brunswick Co., announcing the new Brunswick Panatrope ai>peared in the Sunday papers November 1. This followed an announcement made by the Columbia Co. and the Columbia dealers of the new Columbia records, featured by full-page advertisements in the newspapers. Local Columbia dealers are inviting their customers to pay them a call to hear the new records but local Brunswick dealers arc as yet "sitting tight," waiting for a Panatrope for demonstration purposes. Pacific Northwest wholesale headquarters, A. R. McKinney, manager, announces latest report is that the machines will be ready for distribution very soon and dealers are eagerly anticipating their arrival. .'VkKoN-t ANTON, ().. November S,— A much heller li'ne in talking machine and radio incrchandi>iii(; is rc])ortcd by dealers in the Can'on and Akron district. The change became noticeable soon after October 1 and there has been a gradual improvement since, aecording to a number of dl:1U^^ inl. ivlew. d llii week. The arri M III General Improvement in Trade in the Akron-Canton Territory Is Reported Optimistic Note Permeates the Trade as Business Continues to Improve and the Outlook for Good Holiday Sales Becomes Mora Pronounced— Canton Dealers Exhibit Radio — The News J. H. Johnson's Sons, piano, talking machine and furniture, has moved into its new store at 216-220 East Main street. Alliance, O, The A. B. Smith Piano Co., well-known Akron music house, has opened a new store al Water and Second streets, Uhriclisville, O,, in charge of M. Slioemakcr, Ohio and West Virginia representative of this concern. The store will retail pianos and talking machines. Dave Harmon and His Victor Recording Orchestra Is to open a two weeks' engagement al Land o' Dance, new quarter-million-dollar ballroom, at Canton, O., Monday, November 16, Frank Weigand's new radio and talking machine store, in Barberton, O., will be opened to the public November 18. The George C, Wille Co, and William R. Zollinger Co., Victor dealers. Canton, and the Earle Poling Co., Akron, made a big thing of the new Orthophonic Victrola demonstrations held in their respective cities. The new instrument has met with a hearty reception, and from all indications sales will be unusually heavy for some time to come. George S. Dales, of the George S. Dales Co., Victor dealer, Akron, has returned from New York, where he spent several days buying merchandise for the holiday season. day r...liu ^lunv liel Dealers declare llier r.idio the past tour llLI,l b.is h, l|.ed. Radio liv ilir H . enl threeIll I it\ Andilorium. . . li nu,u .iLlivily in li.iii .kuiiiL! any like 111 iiijpularity. Indiwill continue brisk 1 he nitisn; aiul olliei de|i.irtnients of the Alford Fryar I'iano Co,, located on the fourth floor of the Klein, HefTelman & Zollars Co. store. Canton, have been acquired by the Ross Co., Inc. Prominent Canton talking machine dealers had attractive exhibits at the recent Canton Daily News Radio Show. George C, Wille, Viitor dealer, was a member of the executive CLimniitlee in charge of arrangements. His store w;ts represented by a very attractive display, showing radio use on the fami, which was done ill miniature. The Home Music Co., D. W. Lercli Co. and the Custer Music Co, had exhibits. ~ Records and sheet music are being merchandised in the new music department of the McCrory Store, opened this week in East Main street. Alliance, O. Earic Poling, Victor dealer and impresario, recently presented Sousa and His Band at the .\kriin .\rmory to one of the largest concert crowds assembled in many years. The formal opening of the new quarters of Kemp's Music House, at 763 Main street, Manchester, Conn., was held recently and a musical program was rendered by the Paramount Orchestra, the Instrumental Trio and other local artists. The new store adjoins the State Theatre Building and is equipped with a full line of pianos, phonographs and records.