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July, 1927
THE TALKING MACHINE WORLD
81
Cone Speaker
15 in. high 13 in. wide
Price in Canada $25
Fl^ing^ Start
por
An*'Odds-on Favorite
PERHAPS even more amazing than the high degree of mechanical and reproductive excellence it offers for $20.00 is the manner in which extensive stocks of the Wirt Cone Speaker melt from the merchant's shelves. Immediate sales, in so great a quantity — at the "tag-end " of the season — were not expected by experienced radio dealers.
This warm welcome for the Speaker of the Day is no mere flash in the pan. The spark that was struck this Spring by presentation of a high-grade speaker at a popular price will, in the Fall, be fanned to a flame of public demand that will sweep the country.
National advertising for the
Wirt Cone Speaker will greet the first returning vacationist in his favorite magazines and newspapers. He and thousands of his kind will be told convincingly, persuasively, and over and over again that here at last is a speaker whose performance is equal to the best, at a price that asks no favors from the worst.
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And there is no question but that this national advertising will be amplified and given the authority of truth by word-of-mouth reports from delighted owners.
In the Fall, when radio buying begins in earnest, the busiest dealers will be those who prepare now for frequent and insistent orders for the Speaker of the Day,
5245 Greene Street
Philadelphia, Pa.
IsAanuiacturers of Diiwa'Lite and other Electrical Specialties for Twenty Years