The talking machine world (July-Dec 1927)

The Talking Machine World, New York, August, 1927 141 CONSTRUCTIVE ARTICLES IN THIS ISSUE OF THE WORLD Ready Reference for Salesmen, Dealers and Department Heads Rl6<Mfet»tlMB<liaitefaMB<M«Kra Bless Her Little Heart — Fox-trot, with Vocal Chorus by Arthur Fields University Six 10 451 H The St. Louis Blues— Fox-trot, The Dixie Stompers 10 Variety Stomp — Fox-trot. .The Dixie Stompers 10 459-H Stompin' Fool — Slow Fox-trot, The Arkansas Travelers 10 Struttin' Jerry — Fox-tret, Original Indiana Five 10 VOCAL SELECTIONS 454-H Pleading — Vocal Colin O'More 10 Just Like a Butterfly (That's Caught in the Rain) — Vocal Colin O'More 10 457-H Worryin* — Vocal Irving Kaufman 10 (What Do I Care What) Somebody SaidVocal Irving Kaufman 10 448 H Sa-Lu-Ta! — Novelty Singing Quartet, The Harmonizers 10 Sometimes I'm Happy (From "Hit the Deck") — Novelty Singing Quartet. The Harmonizers 10 449 H Magnolia — Vocal Dolly Kay 10 I Ain't That Kind of a Baby — Vocal, Dolly Kay 10 456-H No Wonder I'm Happy (My Baby's in Love With Me) — Vocal Duet Tom and Jerry 10 She Said and I Said — Vocal Duet, Harmony Brothers 10 463-H Gid-Ap, Garibaldi — Vocal Duet, Harmony Brothers 10 I Walked Back From the Buggy Ride — Vocal Duet Harmony Brothers 10 452 H Oh, How I Love My Boatman— Vocal, Jack Kaufman 10 You Don't Like It — Not Much — Vocal, Jack Kaufman 10 Domino Records DANCE RECORDS 3990 Ain't That a Grand and Glorious Feeling? — Fox-trot Nathan Glantz and His Orch. Vo-De-Do-De-O Blues— Fox-trot, Billy Evans Happy Five 3991 Here Am I — Broken Hearted — Fox-trot, Sam Lanin's Dance Orch. Who's That Pretty Baby — Fox-trot, Hollywood Dance Orch. 3992 What Do We Do on a Dew-Dew-Dewy Day — Fox-trot Lucky Ten Entertainers I'm Coming, Virginia — Fox-trot. Missouri Jazz Band 3993 Bye-Bye Pretty Baby — Fox-trot. Missouri Jazz Band It's a Million to One You're in Love — Fox-trot, Nathan Glantz and His Orch. 3994 Just Once Again — Fox-trot. Sam Lanin's Daiice Orch. Meet Me in the Moonlight — Fox-trot, Sam Lanin's Dance Orch. 3995 Miss Annabelle Lee — Fox-trot, Hollywood Dance Orch. Melancholy Baby — Fox-trot Indiana Five 3996 Sing Me a Baby Song— Fox-trot, Lucky Ten Entertainers No Wonder I'm Happy — Fox-trot, Nathan Glantz and His Orch. 3997 You Don't Like It — Not Much — Fox-trot, Lucky Ten Entertainers Struttin' Jerry — Fox-trot Indiana Five 3998 Twelfth Street Rag — Fox-trot. .Imperial Dance Orch. The Light House Blues — Fox-trot Indiana Five 3999 Off to BufiEalo— Fox-trot, Fletcher Henderson's Dance Orch. Swamp Blues — Fox-trot, Fletcher Henderson's Dance Orch. VOCAL RECORDS 4000 When Day Is Done — Baritone Solo, with Orch. Accomp Harold Lambert Homing Bird (Headin' for Home) — Tenor Solo, with Orch. Accomp Irving Kaufman 4001 Wy-lets (Violets) — Tenor Solo, with Orch. Ac comp Irving Kaufman Gonna Get a Girl — Male Duet, with Orch. Accomp The Radio Imps 4002 Gid-Ap, Garibaldi — Male Duet, with Piano Ac ' comp Billy Jones-Ernest Hare From Saturday Night 'Til Monday Morning — Male Duet, with Piano Accomp., Billy Jones-Ernest Hare 4003 At Sundown — Tenor Solo, with Orch. Accomp., Irving Kaufman To-night I Am Thinking of You — Male Duet, with Piano Accomp Lambert-Hillpot 4004 Under the Moon — Male Duet, with Piano Ac comp Smith Brothers Just an Ivy-Covered Shack — Baritone Solo, with Orch. Accomp Harold Lambert NOVELTY RECORDS 4005 At Sundown — Banjo Solo, with Vocal Refrain, Eddie Peabody Ida, Sweet as Apple Cider — Banjo Solo, with Vocal Refrain Eddie Peabody 0185 Farewell Blues — Hawaiian Blue Guitars. Sam Ku West St. Louis Blues — Hawaiian Blue Guitars, Sam Ku West 0186 A Picture From Life's Other Side— Vocal Duet, with Novelty Accomp Smoky Mountain Twins Where We Never Grow Old — Vocal Duet, with Novelty Accomp Smoky Mountain Twins 4007 Sick and Tired — Tenor Solo, with Orch. Accomp Irving Kaufnfan You Only Want Me When You're Lonesome — Baritone Solo, with Orch. Accomp . Harold Lambert 0187 In the Good Old Summertime — Vocal Duet, with Novelty Accomp Smoky Mountain Twins Old Hickory Cane — Tenor Solo, with Novelty Accomp Ernest Stoneman RACE RECORD 4006 Black Snake Blues — Comedienne, with Novelty Accomp Maude Mills Golden Brown Blues — Mixed Duet, with Novelty Accomp Jones-Mills Trade News From the Los Angeles Territory Sales of High-Priced Instruments Becoming More Frequent — Well-Directed Sales Efforts Responsible for Results Los Angeles, Cal., August 3. — The sale of combination phonograph radio instruments ranging in prices up to and beyond four figures is becoming more than a daily occurrence in many of the phonograph departments of this city. Consequently, the phonograph salesman of today is, generally speaking, a very much larger caliber man than the one of former days. It Know Your Sales Field — Market Analysis of an Average City 3-11 Aggressive Merchandising Will Make the Summer Season Profitable. . . 4 Denver Music Concern Finds Radio Broadcasting Effective in Increasing Sales 6 Demonstrate New Models to Prospects, Says Woodall 8 Practical Cost Accounting System for the Retail Talking Machine Dealer I 0 Service Is the Key to Good Will and Sales 12 Money-Making Suggestions for Ambitious Merchants 14 Albany Victor Dealers Get Orthophonic Publicity 19 Method of Selling Music Instruments Differs Little From Radio Sales Promotion 22 ProfitWinning Sales Wrinkles 26 A Talking Machine Record Buyer Discusses Salesmanship of Records 28 Featuring the Musical Possibilities of the Talking Machine 30 Tour of Twenty-four Cities by Aeroplane Introduces New Crosley Radio to the Trade 34 Last-Minute News of the Trade. .34a-34d Plans for Fourth Annual Radio Industries Banquet 34a Do You Know Your Market Possibilities? 34b Fiftieth Anniversary of the Phonograph 34b Price Maintenance Again to the Fore 34c Growing Confidence in the Radio Industry 34c Designate September 2 1 as National Radio Day 34d Dealers and Radio Executives Present at Opening of New PeircePhelps Home 42 Recommend Legislation on Resale Price Maintenance 43 seems but a few years ago when the sale of a $200 instrument was a red-letter day on the calendar of the phonograph department, while nowadays, sales which are six times as great are of quite frequent occurrence. It is to be noticed, however, that such sales are made from the really well-organized phonograph sales departments only; salesmen who secure deals like these have to secure their inspiration, and can only retain their grip when directed by real sales managers. The directing of a sales department seems to be synonymous with that of the directing of a symphony orchestra; every musician in the latter and every salesman in the former is highly trained, and seems quite capable of performing his part independently and without assistance, and yet, without direction from the baton, harmony and the desired results would be lacking. Of course, in the case of the orchestra conductor, all of his men are around him and right under his eye, but the sales manager commencing the day, perhaps, Radio Manufacturers Association Adopts a Code of Ethics 46 Proper Handling of Details Is Important in Business 48 National Broadcasters to Meet in Annual Convention 50 Latest Talking Machine and Radio Patents Granted 50 How Cincinnati Crosley Dealers Cashed in on a Fight 51 Informative Business Sessions Featured Convention of Ernest Ingold, Inc 54 Atwater Kent Merchandising Manager Gives Some Pointers on Arranging Dealer Meetings 67 Golden Jubilee of the Edison Phonograph 68-70 Wealth of Interesting Discussions Featured the Convention of the Western Music Trades Association 72 Seattle Dealers Benefit From Cooperative Drive 80 Indianapolis Distributor Stages Annual Conclave 84 Tax Appeals Board Upholds Regulations of Commissioner on Instalment Sales 100 Atwater Kent Dealers of Northern Ohio Hold Fifth Annual Convention 108 Radio World's Fair to Be Held Next Month Promises to Be a Record Breaker 109 New Stores and Changes Among Talking Machine Dealers During the Past Month 123 In the Musical Merchandise Field . 129-132 Buescher Co. Asks Where Are the Musicians of Tomorrow Coming From 130 Gleanings From the World of Music : 133-135 The Latest Record Bulletins. . . . 137-141 with a sales meeting, directs his salesmen and sends them forth in such an intelligent fashion that he has his mental eye on them during the entire day. Motion Picture People Buy Electrolas No home in motion picture land seems to be complete without one of the new electric pickup instruments, and the list of stars, directors and writers who have purchased an Electrola Victrola is almost limitless. All claim that the inspiration which can be derived ''from the playing of some piece of music recorded as it is to-day, at the time when such a particular selection will specially appeal, cannot be equalled. Among those who have bought recently appear such names as Fred Niblo, Norma Talmadge, Theda Bara, Marshall Neilan, Connie Griffiths, Lew Cody, Mabel Normand, Mrs. Jessie Lasky and scores of others as well as many who have chosen the Automatic Victrola as the instrument of their preference. Business in Victor products, generally, is excellent. CORRESPONDENCE FROM LEADING CITIES St. Louis, 52 — Milwaukee, 62 — Cincinnati, 64 — Toledo, 66 — Cleveland, 74 Salt Lake City, 74 — Boston, 75 — Pittsburgh, 82 — Baltimore, 86 — Richmond, 88 — Kansas City. 88— Minneapolis and St. Paul, 90— Philadelphia, 92-98— Akron-Canton, 98b — New York, 110 — Chicago, 117-122 — Indianapolis, 125 — News from the World's European Office, 136 — Buffalo, 136 — Los Angeles, 141.