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The Talking Machine World, New York, September, 1927
THtVCOME-THEVIEE
F 875
Seven-Tube Seleccive highboy in De Luxe burl walnut with bronze lolay single dial control panel. Built-in cone speaker. Operates by loop or antenna. Price (less power plant and tubes), $375-00.
THEVVOKLD'r FINE/T RADIO
Sonora has brought to the radio industry an added ease in selection, a richer mellowness, a new range of color tones, a clarity in reproduction hitherto unheard. The deep thunder of the organ, the shrill piping of the piccolo, the liquid notes of the celesta, come as clear and true to the listener as if he sat in an orchestra seat itself. Voices, singing or speaking, are heard in their original pitch |and timbre. And Sonora is revolutionary not only in the perfection of its reproduction but in the care and beauty bestowed upon its cabinets. They are indeed fit shrines for the glory of sound that issues from them, dignified but graceful, matchless in material, lustrous with that soft depth of finish associated with thehandicraft of the old masters alone. All who see and listen to even the lowest priced of the Sonora long line recognize these merits; and because
they find Sonora irresistible in its temptation, they buy.
Of Sonora radios none carries a greater appeal than the superb Sonora DeLuxe Seven. It is a sure seller at $375, even to those who contemplated a far lower investment in radio happiness. The Sonora De Luxe Seven highboy, in hand-rubbed burl walnut, is the last exquisite word in period cabinet making. It brings to even the most beautiful home settings the added charm and grace of a NeoRenaissance piece. On it has been lavished the finest craftsmanship. The grain and beauty of each panel of its seasoned wood are evidences of skilled selection which will brook nothing but the best.
Sonora De Luxe Seven, the world's finest in radios, has the famous Sonora built-in speaker and four stages of the newly perfected R. F. L. balanced-bridge radio amplification, permitting reception at long distances. It is supremely selective and sensitive. The electric equipment, Sonora A and B power, is installed by the dealer; but batteries may be used without change in wiring when alternating current is not available. The loop, concealed in the hinged doors, has full 180 degrees rotation. The control panel is in burl walnut, exquisitely inlaid in bronze. This model is licensed for radio amateur, experimental and broadcast reception only. Price, without electric equipment, $375.
SON O R A
OFFERS THE GREATEST SALES OPPORTUNITIES IN QUALITY RADIO