The talking machine world (July-Dec 1927)

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Tlie Talking Machine IVorld, Nezu York, Scpteinher, 1927 ETHICS OF THE GAME! Almost one hundred years of contact with thousands of manufacturers has given the "Bruno" organization that element of wisdom which actual experience only can develop. In conscientiously marketing, advancing and promoting the products of the makers, "Bruno" likewise has served the best interests of a great host of retail music dealers throughout the world. And so through this development, the trade slogan, Bruno Means Security," was evolved. it In its merchandising operations, Bruno assumes an obligation on behalf of the manufacturer, that is, to do a selling job of high merit — bordering the perfect, so to speak. Occupying a strategic and yet neutral position, "Bruno" faithfully and efficiently conforms to the selling ideals of both the independent retail merchant and the manufacturer. All of this is reflected in the close cooperation of the complete unit — retailer, wholesaler, manufacturer. Think it over I C. BRUNO & SON INCORPORATED Victor Distributors to the Dealer Only 351-353 Fourth Ave. New York, N. Y. 1834 — Almost a Century of Dependable Service to the Music Trade — 1927