The talking machine world (July-Dec 1927)

The Talking Machine World, New York, September, 1927 75 Columbia Opens Distributing Branches in Oklahoma, Tennessee and Kansas Harbour-Longmire Co., Radio Sales Co. and Sterling Radio Co. Named Distributors of Columbia Phonograph Co. Products — New Pfanstiehl Distributor — Record Artist Tie-ups St. Louis, Mo., September 7. — Abnormally cool weather during August, combined with other favorable factors, had a stimulating efifect upon business in the talking machine and allied trades, according to reports. Foremost in this respect was the Columbia Phonograph Co., N. B. Smith, manager of the local branch of the Co., declaring that business during August was "well above the average and forecast a tremendous Columbia record and phonograph business for Fall." Virtually the same sentiments were expressed by officials of the St. Louis branch of the Brunswick-Balke-Collender Co. "Our factory is working at top speed to keep pace with the demand for Artophone phonographs, especially our new model 100 Chateau Consolette," was the statement issued by officials of the Artophone Corp. "If future demand for Okeh records continues at its present clip, 1927 sales will double the high mark established last year." Similar enthusiastic comments were made by the local representatives of the Victor and the Edison companies. New Pfanstiehl Distributor Named The A. E. Schmid Co., of this city, has taken the exclusive distributorship of the Pfanstiehl radio receivers in this territory. Franklin McDermott has been appointed factory representative for the Temple radio speakers. Columbia Opens Distributing Branches An outstanding feature of the month's activity in the trade was the opening of several new distributing branches by the Columbia Co. and the Artophone Corp. The former company opened three new agencies, including the Harbour-Longmire Co., of Oklahoma City, which will distribute products in the State of Oklahoma; the Radio Sales Co., of Memphis, which will have charge of Arkansas, western Tennessee and Mississippi, and the Sterling Radio Co. which will distribute in Kainsas and western Missouri. The Artophone Corp. has opened a distributing office in Memphis. Tie-Up With Record Artists Ted Lewis and His Columbia Record Orchestra and Waring's Pennsylvanians, Victor artists, were headliners at a local theatre during the month, and the appearance of both orchestras was made the occasion of a concerted drive by dealers to exploit their products. Both Columbia and Victor dealers ran full-page co-operative ads in the newspapers and otherwise attempted to capitalize on the appearance of these artists. Lewis in one of his performances greeted about 100 Columbia dealers from the stage. Waring, on the other hand, gave a concert recital at the Union Radio Shop, and autographed records, during his appearance in the city. Tommy Christian and His Orchestra also w3,s featured at one of the local theatres during the month, and added to the sales of Harmony records. Brunswick Branch Visitors Other visitors to the city during the past month included Floyd Davis, of the Davis Music stores, of Farmington and Flat River, Mo.; George A. Drewel, manager of the Sassmann House Furnishing Company, of Bland, Mo., and Fred Crane, of Dexter, Mo., all of whom are Brunswick dealers. Coming Radio Show Stimulates Interest In the field of radio, interest is centered on the third annual radio show which will be held in the city the week of September 19. in con junction with the annual Southwestern Radio Dealers' meeting. The show will be under the auspices of the St. Louis Radio Trades' Association and will be held in the Coliseum here. The show will be an outstanding success, according to present indications. Atwater Kent Dealers Meet More than 600 dealers and their wives representing the distributing mediums of the Atwater Kent radio under the direction of the Hall & Brown Supply Co. in this section of the country, attended a trade convention held by the latter recently. The occasion was the fourth annual Atwater Kent dealers' convention, which was a marked success. Names New Columbia K. C. Distributor During the month, N. B. Smith, manager of the local branch of the Columbia Co., went to Kansas City where he made a survey of the activities of that branch of the organization and held a sales conference. The Sterling Radio Co., he announced, will supersede the present Kansas City branch. Victor Issues Addition to Child's Appreciation Book A Copy of Revised Lesson Outlines for Book, "Music Appreciation With the Victrola for Children," to be Supplied With Each Copy The Victor Talking Machine Co. recently issued a copy of the revised lesson outlines for the book, "Music Appreciation With the Victrola for Children." This section of the book has been reprinted to alleviate the difficulty encountered during the past school year, because of teachers' inability to secure either the old acoustical records or enough new Orthophonic records to substitute. The illustrations in the booklet are all new Orthophonic records. This addition is to be enclosed with every book sold and dealers are being supplied with a copy for every book they have in s'tock. EACH List Price $4.00 "A" and "B" Power Control Automatically controls any trickle charg-er and "B" Eliminator. Trickle Charger starts as soon as radio set switch is turned off. Prevents reverse current flowing back and causing battery to run down. Dry Automatic "A" Power Unit AERO Light Socket Antenna Of interest to those people who live in apartments. The S-H Light SocKet Antenna keeps down static and interference. Internal automatic control charges "A" Battery the instant the switch on receiving set is turned off and cuts off house current when the set is in operation. Stops charging when set is fully charged. Controls "B" Eliminator if used. Hums, noises, tubes and liquids are all eliminated. No possibility of a reverse current flowing back through the charge and causing battery to run down. Full Wave Unit — operating at }i ampere rate, 110 volt— 60 cycle. AERO Complete Outdoor Aerial Kit Why buy your aerial equipment in pieces and be bothered with duplicate book accounts, short ends, leftovers and finally no profit when you can get it packaged, ready to sell, in attractive overthe-counter cartons. List Price $2.50 to $4.00 Per Pkg. List $1 Price .00 Lead-in Lightning Arrester The only combination lead-in and lightning arrester on the market. It eliminates four troublesome connections. Wonderful sales possibilities. List Price 60c Safeguard Lightning Arrester A lightning arrester of exceptionally fine construction. Approved by the Underwriter's Laboratories for both indoor and outdoor use. Made of Bakelite with a Bakelite protective petticoat. AERO Complete Indoor Aerial Kit Put up in cartons like the popular outdoor kit. Contains 100 ft. of insulated aerial cord and 12 special tacks for easy installation. List Price 60c Per Pkg. PRODUCT HAS A UNIQUE FEATURE \X7HEN you offer any of these S-H items to a customer you can do so with the feeling that you are rendering him a service — that he will be more than satisfied with the results and always look to you as headquarters for reliable merchandise. We are proud of the conscientious workmanship that goes into our products and we are gratified to see it build up goodwill for our jobber and dealer friends everywhere. SWAN-HAVERSTICK, Inc. Trenton, N. J.