The talking machine world (July-Dec 1927)

The Talking Machine World, New York, October, 1927 83 New Talking Machine Equipment Introduced to Trade Jewel Phonoparts Co., of Chicago, Brings Out New Tone Arms and Reproducer Combinations That Can Be Sold as a Single Unit is ten inches, but the manufacturer also furnishes them in nine and one-half and nine-inch lengths. All combinations are manufactured in both nickel and gold, as are the No. 33 and 34 Jewel reproducers, when furnished separately. Schubert Centennial Contest Rules Explained in Booklet New needle equipment for talking machines was recently introduced by the Jewel Phonoparts Co., Chicago, maker of Jewel tone arms, reproducers and SafJo needles, consisting of several tone arms and reproducer combinations, each of which can be sold by the retailer as a complete unit. One combination, known as No. 35, consists of a tone arm and reproducer which is perfectly balanced for playing lateralcut records on the Edison diamond disc phonograph. The tone arm has a continuously curved tapered gooseneck of brass and is equipped with the latest model Jewel reproducer. Another combination consists -of the Jewel brass tone arm fitted with either the No. 33 or 34 reproducer. These reproducers are the same, except that No. 34, DeLuxe model, is finished by a two-carat Saffo brilliant in the center of the grille. The tone arm is made with an instrumental taper, a principle employed by makers of brass band instruments for many years, and the new design is said to embody every feature to make it mechanically perfect, as well as the proper proportions to produce a rich quality of tone. 7he throw-back reproducer support has a soundproof jamb connection with a threaded collar and lock nut which can be adjusted to any degree of accuracy. The tone arm is fitted with a new die-cast base which sets flat on the motor board and is finished in ebony black. The cushioned floating ring or flange has a felt washer fastened to the under side, making a sound, tight joint which insures delivery of sound waves into the tone chamber. The standard tone arm length of the combinations Vesta Battery Corp. Celebrates Anniversary The Vesta Battery Corp., Chicago, maker of automobile batteries and radio power units, is celebrating the thirtieth anniversary of its founding this year. The Vesta organization looks back over the entire history of the automobile industry and the firm has shown a continuous upward growth with a substantial increase in sales each year. According to reports from the Vesta headquarters, sales for 1927, both in the automotive and radio divisions, are far in excess of all previous years. The number of dealer outlets has been greatly increased and the list of central distributors handling the Vesta line has more than doubled. National Headquarters for Centennial Explains Composers' Contest Which Is Being Sponsored by the Columbia Phonograph Co. Becker Reports Business Good Milwaukee, Wis., October 5.— The Foto Shop, Columbia Viva-tonal dealer, owned and operated by John H. Becker, reports a steady increase in the sales of both phonographs and records. Of the latter "Two Black Crows," of Moran and Mack, are selling very well. The Foto Shop also maintains a repair department which does work for both the public and for dealers and this department is showing a handsome profit to Mr. Becker. The Meuer-Seeger music store of Appleton, Wis., is being remodeled and enlarged. The rear of the main floor is being fitted as talking machine and radio display rooms, and a radio repair and service department is being installed on the second floor. The national headquarters of the Schubert Centennial which has completed plans for an international observance of the death of Franz Schubert during 1928 with special concerts, recitals and other activities in 1000 American communities, and equally widespread observances in European countries, recently issued a booklet containing the terms and specifications for the International Composers Contest for the Schubert Centennial which is being sponsored by the Columbia Phonograph Co., Inc. Briefly, the contest is for: a composition in the orchestral form used by Schubert, to consist of two movements, which the contestant proposes for the continuation of the "Unfinished Symphony." The movements submitted must use the same instruments that were used by Schubert, or the contestants may submit an original work in two movements, composed in the romantic spirit which animates Schubert's music and especially his "Unfinished Symphony." The prizes will be awarded to the first and second best in each of ten zones, to the extent of $10,000, and the remaining $10,000 will be given to the winner selected by a Grand International Jury. All entries must be submitted on or before March 31, 1928. All entries for the American Zone must be submitted to New York University, Department of Music. The booklet which contained the specifications for the contest also includes some of Schubert's Sketches for the continuation of the "Unfinished Symphony." The Advisory Body of the Schubert Centennia,!, which is headed by Otto H. Kahn, includes many prominent figures. Helycon Motors Precision Built The use of the Helycon Motor has proven profitable to makers of phonographs because of : — ease of installation — its few parts — the interchangeability of parts — absence of trouble when installed. No dimension of any Helycon Motor has ever been changed. Helycon Motors are precision built to furnish smooth, silent, dependable power. Power ! Helycon Motor No. 102 provides ample power for the new electrically recorded records. Smooth, silent, dependable power. Power ! Power to play from four to four and a. half 10-inch records with unvarying speed with one winding. No. 102 Illustrated catalogue of Helycon Motors, Tone Arms and Reproducers sent on request POLLOCK-WELKER, Limited Kitchener, Ontario, Canada Established 1907 Cable Address: Polwel, Kitchener. Code: A.B.C., 5th Edition, Bentley's