The talking machine world (July-Dec 1927)

90 The Talking Machine World, New York, October, 1927 Personnel of California Victor Jobber Firm Named Otto L. May, President of the California Victor Distributing Co., Has Gathered Staff of Widely Experienced Salesmen Otto L. May, president of the California Victor Distributing Co., has issued a statement regarding the personnel and the policies of his company. In part Mr. May said: "The California Victor Distributing Co. was organized to assume the functions usually found in the wholesale distribution of products of the Victor Talking Machine Co. It will be the pleasure of the new company to serve dealers in the California trade area, and dealers in contiguous territory as can be properly served from the two branches of the company at Los Angeles and San Francisco. "The headquarters of the company are established at 536 Mission street, San Francisco, and the Los Angeles branch is located at 948 Santee street. The company is especially pleased with the personnel in both organizations. Each department is well equipped with trained men who are in a position to help dealers in their various problems, regardless of the nature of those problems. The management of the Los Angeles branch rests with Joseph M. Spain, a man rich in experience, ability and personality. He will be assisted by O. M. Keiss, also well versed in the talking machine and radiocombination business, due to his varied associations in the several branches of the industry. "Robert M. Bird returns to the wholesale branch of the Victor industry in assuming the responsibilities as sales manager of the San Francisco branch. His experience in the industry covers every phase of it; there are very few men in the industry throughout the country who can match his qualifications, gained through many years of association with the fac tories and in the trade. He will be assisted by Ray Cook, former executive in the automobile industry as well as in the music business. "The treasurership of the company presents a new personality to the West, in the person of W. J. L. Skerten, who assumes his duties after transferring his affections to this section from New York. He will have as credit managers Mr. McElroy, San Francisco, and Mr. Locke, Los Angeles, both being well known in the trade. "The California Victor Distributing Co. will confine its efforts to the promotion of the business in products manufactured by the Victor Talking Machine Co., and will handle only such other products as may be necessary accessories to them or replacements for certain phases of the Victrola-Radiola combinations particularly. For the purpose of enabling dealers in Victor products to obtain complete service from the California Victor Distributing Co. we are at present negotiating a contract with the Radio Corporation of America, the completion of which will enable us to supply Radiotrons to our trade. "We look forward to a happy experience in the wholesale field. We are at this time enjoying a volume of business in both branches that exceeds our expectations for the first month of our existence. We are requisitioning merchandise from the factories in quantities, the complete shipment of which will help us to accomplish our main purpose — to be in position to meet every reasonable need of our dealers. We look forward to a willing trade co-operation, which seems already assured by our short experience and by trade manifestations." C. K. Bennett Appointed Brunswick . Sales Specialist Special Representative for Eastern Territory Has Had Twenty Years Experience in Music Field — Was President of Des Moines Co. Charles K. Bennett, associated with the talking machine industry for a score of years, was recently appointed special sales representative of the Eastern Panatrope sales division of the Brunswick-Balke-Collender Co., with headquarters in New York City. The announcement of Mr. Bennett's appointment followed the visit of Robert W. Jackson, general sales manager of the company, to the New York offices and follows the company's program of expansion. For the past two years Mr. Bennett was president of the Des Moines Music Co., Des Moines, la., and prior to that was secretary and general manager of the Victor distributing firm, the George C. Beckwith Co., in Minneapolis, Minn. Mr. Bennett made his entrance into the business as a clerk in the law offices of the Victor Talking Machine Co., later joining the factory forces and then becoming assistant to George D. Ornstein when the latter was sales manager. Following this experience he became vice-president and general manager of the Eclipse Musical Co. Completing Alterations in United Music Co.'s Store Prof. Leo Theremin recently demonstrated before a group of musicians and scientists in Berlin, Germany, an instrument which is a modification of radio, in which the tones are lessened, enlarged and vibrated to any pitch desired simply by gestures of the hands. Brockton, Mass., October 6. — Alterations are rapidly being completed at the United Music Co., 19 Main street, which will give the store considerably more display space for its stock of talking machines, radios, etc. The rearrangement was made necessary by the increase in business and the addition of a wholesale department known as the Felkin Supply Co. — ^ m<5^ = The Full Automatic With Electric Amplification A DeLuxe Art Model, finished in rich walnut with disappearing doors and other unique features adding elegance, color, beauty and refinement to the most luxurious home. By turning a switch this instrument will play a program of selected music continuously changing its own records. Plays both 10" and 12" records, all makes. They center themselves, no fussing around putting them on. Our method of electric amplification gives us a wonderful range of volume. It can be toned down to a whisper or turned on full and is as loud as the orchestra or band itself. Live jobbers and dealers are requested to write for information, some good territory yet open. With Electric Amplification 53" high, 36" wide, 22" deep Manufactured by The DECA-DISC PHONOGRAPH COMPANY, Waynesboro, Penna.