The talking machine world (July-Dec 1927)

98 The Talking Machine World, New York, October, 1927 THE TRADE IN PHILADELPHIA AND LOCALITY— (Continued from page 96) Pittsburgh Holds Annual Radio Show More Than 140 Exhibits Shown in Duquesne Garden During Exposition — Buying Public Shows Interest in New-Type Phonographs Pittsburgh, Pa., October 8. — Marked interest is being taken by the buying public in the new models of the Victor, Brunswick, Edison, Columbia and Sonora lines, with the fact being emphasized that the buying factors are more than ever interested in new models of the best and most advanced type. Radio dealers agree that radio receiving sets are finding a ready sale, it being noticed that the large majority of the buyers are more interested in obtaining a high-grade receiving set than any other kind. Leading Lines Exhibited at Radio Show The outstanding event of the season here was the Second Annual Radio Show that was held in Duquesne Garden, October 3 to 8. There were over 140 exhibits in a floor space of 30,000 square feet. Among the local exhibitors were the Standard Talking Machine Co., Kaufmann-Baer Co., W. F. Frederick Piano Co., Schroeder Piano Co., Volkwein Bros, and the Esenbe Co. The O-M-C Supply Co., distributor of the Bosch radio line, had a fine display of five new models. An assortment of Atwater Kent radio receiving sets were displayed by the Esenbe Co., the local distributor. The new A. C. receivers of the Stromberg-Carlson Co., including the Stromberg-Carlson radio-phonograph combination, came in for a generous share of the attention of the visitors. J. A. Williams & Co. and the Allied Electric Supply Co., distributors of the Freed-Eisemann line, joined in a very fine display of these sets. Much interest was also taken in the new Freshman Electric radio, "Freshman Equaphase," shown by the local distributors, the Cameradio Co. The Pittsburgh Auto Equipment Co., distributor of the Eveready radio batteries, Philco batteries and Farrand speakers, had a fine showing of the three lines. The same firm is also the local representative of F. A. D. Andrea, Inc., and the showing of the Fada radio sets was one of the most elaborate seen at the show. The new Winthrop style ^^^^ PATHEX Cameras and Projector and Kaaio Accessories Penn Phonograph Co. jJL JFLa d I o 913 Arch St. Philadelphia of the Splitdorf radio was displayed by the Jackson Motor Supply Co. A full line of the Crosley radio sets were shown by the U. S. Radio Co. of Pennsylvania, Inc., distributor. The corporation also handles the Shamrock radio sets, which were shown. One of the most attractive displays at the show was that of the W. F. Frederick Piano Co., exclusive Zenith distributor. There were sixteen Zenith models shown, priced from $100 to $2,500. The firm also had a showing of the new Orthophonic Victrola and other new Victor models. George H. Rewbridge was in charge of the display. The RCA line of Radiolas was easily one of the outstanding features of the show. The Schroeder Piano Co., in addition to a display of Radiolas, also had a showing of the Brunswick Panatrope and Brunswick records. George Schroeder, Jr., vice-president of the firm, was in charge of the display'. I. Goldsmith Optimistic Over Outlook I. Goldsmith, president of the Playertone Talking Machine Co., is very enthusiastic concerning the outlook for Fall and early Winter business for the fifteen new models of the Playertone. Mr. Goldsmith stated that there was a marked trend on the part of the buying public to popular-priced console and consolette models. He stated that the four factories engaged in producing Playertone products are co-operating in a most gratifying manner with the company's dealers. M. L. Levenson, secretary and sales manager of the company, stated that the sales for the past few weeks for the IMayertone line were very satisfactory and that he was looking forward to a marked improvement in business later in the year. The most popular sellers of the Playertone console styles Nowhere Else in the World^ Can You Find Radio Cabinets Like These The Castilian Model 192 "Positively Foremost" has always been the "PIERSON SLOGAN." The continued growth of our business to where we are now serving thousands of America's Finest Stores is the best evidence of how we have always maintained our slogan in Practice. You can search the "World" over for better cabinets and you cannot find them. Why are we not serving you ? WRITE NOW FOR CATALOG OF COMPLETE LINE PIERSON COMPANY Rockford, 111. are the Sonnet, the Saxophonic, the Grand, the Model 175-B and Model 90-5. Brunswick Dealer Renovates The J. M. Hoffmann Co., Brunswick dealer, has just completed a rather extensive renovation of its first floor. A new mezzanine floor has been added and will be utilized for the further display and demonstration of Brunswick phonographs and records. Theodore Hoffmann, treasurer of the company, stated that Fall business was ofi to a good start. The new Brunswick Panatrope installed in Donahoe's Cafeteria, one of the largest in the State, seating over 2,500 persons, is growing in popularity. The Brunswick was obtained to supplement the orchestra that furnishes music twice daily. A Profitable Market for Dealers A number of small restaurants, tea rooms and other eating places operated along highways frequented by motorists in western Pennsylvania are finding it to their interest to install phonographs and to keep on hand a supply of records, mixed, classical and popular. At many of the tea rooms the patrons are allowed to operate the talking machines. In others there is an attendant who takes care of the phonograph and plays the records as they are requested. This has been the means of stimulating business. One owner of a tea room near Altoona stated that he noticed a sharp upward trend in his business within a week after he had installed a Brunswick Panatrope. Another dealer close to Uniontown has a new Orthophonic Victrola that he finds is a good business bringer. The Summit House, a noted resort on the National Highway, outside of Uniontown, has had for some time an Orthophonic Victrola that is popular with patrons. Cambridge Firm Starts Suit Hartford, Conn., October 4.— The Raytheon Mfg. Co., of Cambridge, Mass., recently filed suit in the Second Circuit Federal Court, in this city, against the Southern New England Electric Co. for selling tubes which it claimed infringed upon Raytheon patents. The tube sold by the Southern New England Electric Co. was the Majestic tube used by GrigsbyGrunow-Hinds in Majestic power units, and which tube, it is stated, is manufactured for the latter company by the Q R S Music Co. Mrs. Max L. Goldbert Dead Max L. Goldbert is receiving the condolences of his many friends in the talking machine trade on the death of his wife, Dorette Kendis Goldbert, who died the latter part of last month at the Memorial Hospital. Mr. Goldbert was formerly prominent in the talking machine jobbing and manufacturing business. Window Display for Dealers The Crosley Radio Corp. has recently released a new window display, called "The Big Top," for its dealers. The display, in full colors, represents a huge circus tent, in front of which are posters representing football games, grand opera, championship fights, baseball, etc.