The talking machine world (July-Dec 1927)

The Talking Machine World, New York, October, 1927 145 CONSTRUCTIVE ARTICLES IN THIS ISSUE OF THE WORLD Ready Reference for Salesmen, Dealers and Department Heads ^^a>^'^'3'B^a^r»^'l^q^|•'I^l'^'^'l^g'aa'a^I^a»^^l^■» Banner Records DANCE RECORDS 60/3 Are You Happy? — Fox-trot. Fred Rich's Dance Orch. Vvay Back When — Fox-trot, Harry Reser's Dance Orch. 6074 A Shady Tree — Fox-trot. .. Sara i.anin's Dance Orch. Rock Me in a Cradle of Roses — Fox-trot, Missouri Jazz Band 6075 Dawning — Fox-trot Al Friedman's Dance Orch. Pretty Molly — Fox-trot Imperial Dance Orch. 6076 Baby Feet Go Fitter Patter — Fox-trot, Imperial Dance Orch. I Can't Fool Around With Someone — Fox-trot, Six Black Diamonds 6077 C'est Vous (It's You) — Waltz. Majestic Dance Orch. Never — Waltz Majestic Dance Orch. 607S It Was Only a Sun Shower— Fox-trot, Al Friedman's Dance Orch. That's Why I'm So Lonesome — Fox-trot, Imperial Dance Orch. 6079 Just a Memory — Fox-trot. .Fred Rich's Dance Orch. Memories of You — Fox-trot Missouri Jazz Band 6080 Blue River — Fox-trot Sam Lanin's Dance Orch. To-night I Am Thinking of You — Fox-trot, Imperial Dance Orch. 6081 Cheerie Beerie Be (From "Sunny Italy") — Waltz Hollywood Dance Orch. Let's Be the Same Again — Waltz, Hollywood Dance Orch. 6082 I Ain't Got Nobody — Fox-trot, Golden Gate Dance Orch. Jelly Roll Blues — Fox-trot. Golden Gate Dance Orch. 6083 Dancing Tambourine — Fox-trot, Sam Lanin's Dance* Orch. Marvelous — Fox-trot Missouri Jazz Band 6084 That Saxophone Waltz — ^Waltz. Majestic Dance Orch. Lonesome for \'ou — Waltz. .Hollywood Dance Orch. 6093 The Varsity Drag (From "Good News") — Foxtrot Sam Lanin's Dance Orch, Hello, Miss Liberty — Fox-trot. . Six Black Diamonds VOCAL RECORDS 6085 Mister Aeroplane Man (Take Me Up to Heaven) — Te-nor Solo, with Orch. Accomp.. Irving Kaufman Sick and Tired — Tenor Solo, with Orch. Accomp Irving Kaufman 6086 My Blue Ridge Mountain Home — Male Duet, with Novelty Accomp Dalhart-Robisor. When the Work's All Done This Fall— Tenor Solo, with Novelty Accomp Vernon Dalhart 6087 You Don't Like It — Not Much — Male Duet, with Piano Accomp Billy Jones-Ernest Hare That's When a Feller Needs a Sweetheart — Baritone Solo, with Orch. Accomp. .. .Harold Lambert 6088 Are You Thinking of Me To-night? — Tenor Solo, with Orch. Accomp Irving Kaufman Who's Got the Blues for You Now — Baritone Solo, with Orch. Accomp Arthur Fields 6089 Who's That Pretty Baby?— Male Duet, with Piano Accomp Billy Jones-Ernest Hare I'm flaking Believe That I Don't Care — Baritone Solo, with Orch. Accomp. ... Harold Lambert 6090 Golden Slippers — Male Duet, with Novelty Ac comp Dalhart-Robison WTien the Moon Shines Down Upon the Mountain— Tenor Solo, with Novelty Accomp., Vernon Dalhart NOVELTY RECORDS 2168 On the South Sea Isle — Hawaiian Guitars, with Vocal Refrain Frank Ferera's Hawaiians My Hawaiian Melody — Hawaiian Guitars, with Vocal Refrain Frank Ferera's Hawaiians 2169 Sweet Hawaiian Moonlight — Hawaiian Guitars, with Vocal Refrain Frank Ferera's Hawaiians Lonely Nights in Hawaii — Hawaiian Guitars, with Vocal Refrain Frank Ferera's Hawaiians 6091 At Sundown — Pipe Organ Edmund Cromwell Mighty Lak' a Rose — Pipe Organ. Edmund Cromwell RACE RECORD 6092 Hard Hearted Papa — Comedienne, with Novelty Accomp Miss Frankie Kissin' Alule Blues — Comedienne, with Novelty Accomp Miss Frankie Harmony Records DANCE RECORDS 488 H The Varsity Drag (From "Good News") — Fox-trot, with Vocal Chorus, F. Farrell and His Greenwich Village Inn Orch. 10 The Calinda (From "A La Carte") — Fox-trot, Manhattan Dance Makers 10 497 H Dream Kisses — Fox-trot, with Vocal Chorus, The Astorites 10 Moonlit Waters — Fox-trot, with Vocal Chorus, The Astorites 10 493 H Dancing Tambourine — Fox-trot, WMCA Broadcasters 10 Flapperette — Fox-trot, Victor Irwin and His Orch. 10 491 H Good News (From "Good News!") — Fox trot, with Vocal Chorus. WMCA Broadcasters 10 A Shady Tree — Fox-trot, with Vocal Chorus, WMCA Broadcasters 10 495 H Beneath Venetian Skies — Waltz, with Vocal Chorus Bar Harbor Society Orch. 10 Worryin' — Waltz, with Vocal Chorus, Bar Harbor Society Orch. 10 496 H Molly Malone (From "The Merry Malones") — Waltz, with Vocal Chorus. .. .The Astorites 10 Paradise Isle — Waltz, with Vocal Chorus, Bar Harbor Society Orch. 10 487-H I'll Be Lonely-^Fox-trot, with Vocal Chorus, Victor Irwin and His Orch. 10 I Can't Believe That You're in Love With Me — Fox-trot, with Vocal Chorus, Victor Irwin and His Orch. 10 494 H My Blue Heaven — Fox-trot, with Vocal Chorus Royal Troubadours 10 Barbara — Fox-trot, with Vocal Chorus, Broadway Bell Hops 10 498 H Highways Are Happy Ways (When They Lead the Way to Home) — Foxtrot, with Vocal Chorus Royal Troubadours 10 After I've Called You Sweetheart (How Can I Call You Friend) — Fox-trot, with Vocal Chorus Royal Troubadours 10 486-H Just a Memory — Fox-trot, with Vocal Chorus, Manhattan Dance Makers 10 Dawning — Fox-trot, with Vocal Chorus, Manhattan Dance Makers 10 489 H Oh, Doris! Where Do You Live? — Fox-trot, with Vocal Chorus University Six tlo Who's That — Knocking at My Door? — Foxtrot, with Vocal Chorus University Six 10 501-H Someday Sweetheart — Fox-trot, with Vocal Chorus Original Indiana Five 10 I'm Coming, Virginia — Fox-trot, Original Indiana Five 10 VOCAL 485-H Dawning— Vocal Jane Gray 10 There Ain't No Land Like Dixieland to Me— Vocal Jane Gray 10 492 H (What Do We Do on a) Dew, Dew, Dewy Day — Vocal Duet Tom-Jerry 10 Controlled Credit Is an Important Aid in Retailing 3-11 Don't Chase Fireflies — Concentrate on Live Prospects 4 Efficiency of the Sales Organization Has an Important Bearing on Profits 6 Building Sales Volume by Better Salesmanship 8-11 Don't Always Blame the Radio Set — Investigation Sho-ws Many Factors Interfere With Radio Reception. . 10-18 Striking Ads Sell Radio for the White Shops 12 Profit-Winning Sales Wrinkles 14 Ho'w the "Modern Touch " Brought Success to Chalmers 16 Utilizing Direct Mail to Develop Retail Radio Sales 22-27 Striking Window Displays Pay Dividends 26-27 Armistice Day and Thanksgiving Displays 28 Eliminate Interference — Help Improve Radio Reception 32 National Music Bureau Suggests New Use for the Phonograph 34 Radio World's Fair in New York and Chicago Show Center Interest of 1 rade and Public on Radio Insert facing page 34 Last-Minute News of the Trade. .34a-34d Opportunity for Retail Profits 34b Analysis of Radio Apparatus Consumption 34b Right and Wrong Kind of Demonstration 34b "Dangerous" Credit Jeopardizes Success 34c 50,000,000 Peopie Listen-in ...... 34c Important Hearings on Revenue Act to Be Held 35 Swanee Shore — Vocal Duet Tom-Jerry 10 500-H Just Another Day Wasted Away (WaitinR for You) — Vocal.. The Mdody Man (Joe Davis) 10 Here I Am — ^Broken Hearted — Vocal, The Melody Man (Joe Davis) 10 484-H It Was Only a Sun Shower — Vocal. Sid Garry lu Sing Me a Baby Song — Vocal Sid Garry 10 499-H Get Away, Old Man, Get Away— Vocal, Jack Kaufman 10 You Can't Walk Back From an Aeroplane (So What Are You Girls Gonna Do?) — Vocal, Jack Kaufman 10 490-H What's to Be Will Be— Comic Monologue, Al Bernard 10 Mister Black Boy, Good Night — Comic Monologue Al Bernard 10 Lefavour Music House Celebrates 54th Anniversary The fifty-fourth anniversary of the founding of the Lefavour Music House of Salem, Mass., is being fittingly celebrated this month. This establishment, which was started in Beverly, Mass., in 1873, moved after a short successful career in that city to Salem. William Lefavour, the founder, took an active interest in the business until his death in 1916. A beautiful brochure illustrating the exterior and interior views of the three-story building occupied by the concern at 186 Essex street was sent to the customers of the store in commemoration of the anniversary. The Victor, Brunswick, and other lines of talking machines Reason to Be Happy Over the Present and Future of Radio, Says A. Atwater Kent 38 Popularity of Period Cabinets Reviving Interest in Woods in Instrument Furniture 38 Season Will See Total Radio Sales Exceeding $600,000,000, Says C. C. Colby 42 Free Lesson Plan Boosts Sales in Albany Store 46 New Type Phonographs Will Sell Themselves if Demonstrations Are Arranged 48 How the McDowell Co. Staged a Drive That Developed $100,000 Sales Volume 52 Licensing Policy of the Radio Corp. of America Explained by David Sarnoff 60 To Make Survey of Turnover of Radio Equipment 75 New Stores and Changes Among Talking Machine Dealers During the Past Month 88 Philadelphia Victor Dealers Meet to Launch S. R. O. Red Seal Record Sales Drive 96 L. J. Chatten, of F. A. D. Andrea, Inc., Finds Improved Broadcasting Aids Sales in Far West 99 Opportunity for Live Dealers to Cash in Through Tie-Ups With Visiting Artists 119 In the Musical Merchandise Field, 133-136 Bureau for the Advancement of Music Will Aid Dealers in Developing School Bands 1 33-1 34 Gleanings From the World of Music 137-140 The Latest Record Bulletins 141-145 are carried, and a complete stock of radios, pianos and other musical instruments are always at hand. To Mark Anniversary of Edison Electric Light The name of Thomas A. Edison in the role of inventor will again be brought prominently before the public of the country on the evening of October 21, when over forty radio stations throughout the country will broadcast a special program arranged by the General Electric Co. in celebration of the forty-eighth anniversary of the invention of the electric light by Edison. The radio program has been arranged on an original basis so that listeners-in in various parts of the country may enjoy it at the appropriate hour. A notable list of speakers will make addresses regarding the electric light and what it has meant in business and home life. The occasion will be known as "Edison Day" and a noteworthy feature will be the broadcastiny by Mr. Edison personally of a series of questions and answers, thus giving the general public listening in to a hookup of over fifty stations the opportunity of hearing the voice of the inventor of the incandescent light. CORRESPONDENCE FROM LEADING CITIES Toledo, 56 — Milwaukee, 58 — Akron-Canton, 62 — Buffalo, 64 — Columbus, 64 — Cincinnati, 66 — Richmond, 66 — Minneapolis and St. Paul, 70 — St. Louis, 72 — Kansas City, 74— Boston, 78— Detroit. 84— Philadelphia, 92-96— Pittsburgh, 98— Los Angeles, 100 — Baltimore. 102 — Cleveland, 106 — Chicago, 111 — News From the World's European Office, 132.