The talking machine world (July-Dec 1927)

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The Talking Machine World, New York, December, 1927 SONORA'S SEVEN MEET 100 PER CENT choice of battery^ power socket^ or A. C. oper IF YOU are the caliber of business man to handle Sonora adequately we want you. Sonora is represented already all over the country by real live merchandisers. Sonora's ever increasing sales are proving that. During the past two years all Sonora's previous sales records have been eclipsed. So fast is Sonora's growth that it is astonishing even those who control Sonora's policies. There is still plenty of opportunity left for the right man to make bigger profits in a permanently growing business by representing Sonora products. This is not just talk. Our dealers' books prove our statements and are behind our promises. Here is what Sonora has to offer you. A complete new line of radios at $69.50 to $375 — a price to suit every prospect — a product that cannot be beaten or even equaled for beauty, tone, performance and workmanship, supremely selective, superbly sensitive — the right kind of help in selling it — an organization that is financially strong and which has proved the soundness of its policies for 15 years — best of all, a line that meets 100 per cent of market demand in your territory. ■■■^\AU Models Single Dial Control^^ E-870— De Luxe Highboy In period design cabinctofhand-rubbcd burled walnut, with latest type built-ia Sonora, Cone Speaker. Unrivaled among six-tube receivers for ability to pick up selected stations and for sensitivity to every wave length, A revelation in cooc quality. Price $250. F-87 5 — De Luxe Highboy Exquisitely housed in special grade burled walnut NeoRenaissance cabinet with hand-rubbed gloss finish. Broozc-inlay walnut-burled control panel. Uncqualcd for range, tone and volume. Special loop with full 180° rotation built into hinged door. Built-in Sonora Cone Speaker. Nothing co equal it at any price. Yet only $375. G-883— Light Six Highboy CempUtily A. C, Optraftd In rich, lacquer-finished walnut cabinet. Built-in, latest type, Sonora Cone Speaker. Four-tuned circuits. Vernier control. Unusually selective. Operates directly from light socket on 60-Cyclc A.C. current. No batteries required. Price $250. CLEAR AS A BELL Clock Type Cone Speaker Remarkable volume and freedom from distortion made possible by newly perfected Sonora magnetic unit. Deep, sonorous tones, delicate overtones and pianissimo passages reproduced faithfully in their proper intensity. Can be used with any loud speaker receiver. Price S27.50.