The talking machine world (July-Dec 1927)

The Talking Machin, World, New York, December, 1927 59 Abraham Davega Warns Against Poor Merchandise and Bait Advertising in Talk Talking Machine and Radio Men's Association of the Metropolitan District Meet at Headquarters of Knickerbocker, Schoverling, Daly & Gales, Inc.— Drive for New Members The Xovember meeting of the Talking Machine and Radio Men, Inc., of New York, New Jersey and Connecticut, was held at the reception room of Knickerbocker, Schoverling, Daly Creed of the Talking Machine and Radio Men, Inc. 1. To act as a clearing house for ideas and information and a gathering place for all in the trade and to meet and discuss trade matters. 2. To educate trade to the value of co-operation. 3. To study and recommend national standard trade practices. 4. To oppose misrepresentation in radio advertising and establish a code of ethics for this work. 5. To act as publicity agent for the radio industry and music industry in all its branches. 6. To make surveys on national problems, such as trade-ins, time payment, sales, etc. 7. To analyze the trend of the radio and music market. 8. To study and recommend principles of advertising, selling and merchandising. 9. To work for a public demand for the elimination of certain unnecessary and useless radio stations. 10. To study the problem of radio interferences and aid in its solution. 11. To study radio legislation for the protection of our industry. 12. To study State legislation that may affect the trades. 13. To aid in the promotion of public radio and music shows. 14. To sponsor and assist the training of radio service men. 15. To improve and exploit broadcasting programs. 15. To educate the public to the use and enjoyment of radio. 17. To assist in musical education of the children in the public schools, the potential buyers of musical products in the near future. 18. To join in assisting the rising demand for the new type phonograph and records. & Gales, Inc., distributor of the Biunswick Panatrope and various radio lines. The members of the association were the guests of the distributing firm. Luncheon was served and, in conjunction with the Brunswick Co., entertainment was provided in the persons of Bernie Cummins and His Biltmore Cascades Orchestra, who played several selections, all of which have been recorded on Brunswick records. Following the luncheon and entertainment the members, numbering about seventy-five, adjourned to the auditorium of the Knickerbockei organization, where the meeting proper took place. Abraham Davega, president of the distributing organization, welcomed the members, and in a brief address advised the dealers to sell only quality merchandise upon which a legitimate profit could be made. He also advised against "bait" advertising. Mr. Davega said that it has been the experience of the retail Davega stores that when a purchaser ol a radio set is satisfied after thirty days, the balance due is insured, for the first thirty days make or break a sale. Joseph A. Mayers, vice-president of the association, who is taking an active interest in the membership drive, spoke next, explaining the drive and the prizes which are to be awarded to the salesmen who are responsible for bringing in the most new members. The full details of this membership drive were described in the November issue of The Talking Machine World. Mr. Mayers and Irwin Kurtz, president of the association, are making visits to various distributors' headquarters, addressing the sales staffs, securing their co-operation to make every phonograph and radio dealer in the metropolitan section a member of the association. In urging the necessity for full co-operation and the organization of the retail dealers in this district, Mr. Kurtz warned of future legislation at Albany, Trenton and Washington, aimed to secure revenue from the sale of radio receivers. He stated that a strong organization would be necessary to combat the tendency on the part of legislators to introduce bills taxing radio sales. The Lorimer Piano Co. was elected a new member. Byron Forster was named chairman of the entertainment committee with power to appoint the other members of his committee. Due to the holiday no meeting will be held in December, the next meeting being scheduled tor January. National Publishing Go. Opens New York Office The National Publishing Co., of Philadelphia, Pa., maker of National record albums has announced the opening of a New York City office in the Brunswick Building, at 255 Fifth avenue. The office is in charge of James H. Wilcox, said to be originator of the record album, and who was for some years connected with the Farron S. Betts Co. Announcement also has been made of a new line of record albums that is unique, including a patented loose-leaf design. Various bindings at -moderate prices are obtainable and are described with an attractive price list which has recently been issued. Arborphone Radio Display Bus Visits Sheldooi, 111. Sheldox, III., December 6. — The $40,000 parlor bus, owned and operated by the Arborphone Radio Co., recently visited here through arrangements made by the Sheldon Air Line, distributor of Arborphone products. The bus contained the entire line of Arborphone radios from the $65 to the $600 models, all-electric combination phonograph-radios and straight radio receivers. The bus contains comfortable chairs and electric lights with a system built in for supplying current. Every set is ready to be operated by the turning of a switch. Many dealers came from all parts of the country to examine the line and to hear the talks given by H. L. Richards and J. M. Gill, of the Arborphone factory, who were in attendance. Ninth Davega Store Held Opening on December 3 The ninth store of the Davega, Inc., chain operating in the metropolitan district had its formal opening on Saturday, December 3, in the Military Park Building, 60 Park place, Newark, N. J. A complete line of Brunswick Panatropes, well-known makes of radio receivers and equipment and sporting goods and apparel is carried in the new establishment. Man^' celebrities of the radio, talking machine and sports world were present during the opening ceremonies and entertained the large crowd of visitors. The Davega firm uses the slogan, "F'.rty-eight Years of Helping Keep New Yorkers Healthy and Happy." Death of Mrs. Anna Studner Myron and Jack Studner, of the well-known firm of Studner, Gumming Co., Inc., 67 West Forty-fourth street. New York, are receiving the sympathy of the many firms in the trade upon the sudden death of their mother, Mrs. Anna Studner, who passed awa}' suddenly on Sunday, November 26. The stock and fixtures of the Superior Music Co., 1317 Tower avenue, Superior, Wis., have been purchased by V. M. Gilbert, who has incorporated them in his own music business in that city. Values tow the Phonograph Buyer ^mpUptontc New Type Phonographs Remarkable for tone and volume Up to the Minute Equipment Cast Iron Horn Heineman 77 Motor Automatic Stop Ultra Reproducers Write for Our Complete Catalogue CHARMAPHONE CO. Pulaski Manufacturing Since 1914 New York