The talking machine world (July-Dec 1927)

The Talking Machine Wcrici, New York, December, 1927 85 Brunswick Record Prices Adjusted to Make Classics Available for the Masses Prices of All Ten-Inch Records Now Seventy-five Cents — Twelve-Inch Records Sell for One Dollar — World-Famous Operatic and Concert Artists Recording for Brunswick Catalog Because the trend of public opinion is gradually changing toward universal appreciation of the better things in music, the Brunswick-BalkeCollender Co., manufacturer of the Brunswick Panatrope and Brunswick records, has just adjusted its prices on records to 75 cents for all len-inch records, and $1.00 for all twelve-inch records. Through this change records by such artists as Sigrid Onegin and Mario Chamlee, of the New York Metropolitan Opera; Edith Mason and Richard Bonelli, of the Chicago Civic Opera, and Josef Hofmann, Leopold Godowsky, Albert Spalding and other equally famous concert artists, and by some of the greatest symphony orchestras in the world, including The Minneapolis Symphony Orchestra, Cleveland Orchestra, New York Philharmonic Orchestra and the Orchestra of State Opera, Berlin, organizations directed by conductors of international repute, can now be had at the price of popular dance records. Records formerly priced as high as $2.00 are now available at the new prices. The public mind, through the medium of the theatre and radio broadcasting, has been taught to appreciate all classes of music, including the standard and semi-classic compositions of popular composers and symphonic and operatic works of old masters. The Brunswick Co. is now placing within the reach of all the better things in music and is offering the music appreciation organizations of the country an opportunity to carry on their work in a more comprehensive manner, thus allowing thousands of music lovers, who before did not have the means to buy the better class of record, to now do so without difhculty. The Brunswick Co. sensed the gradual reaction of the public against the extremities of jazz music and decided that the present is the psychological time to appeal to that reaction, as each year there are thousands of converts to the better class of music. This renaissance in music is due in no small part to the active work of the woman's music club, the civic clubs and musical appreciation organizations of all kinds which have, through the process of consistent and conscientious effort, dispelled the myth that famous old compositions are too heavy and unwieldy for the lay mind to appreciate. At this point, where musical appreciation has developed a firm foothold in every city and town of the country, regardless of size, the Brunswick Co. in a single move is allying itself and its influence with this commendable movement, and making it possible that musical appreciation be carried on in a much bigger and more comprehensive manner than it has ever been before. This readjustment of prices v/ill not affect the popular dance and vocal record catalog in any way, as the Brunswick Co. will still continue to issue records by famous artists of dance music and the vaudeville stage. Vincent Lopez, Ben Bernie, Abe Lyman and other orchestra leaders will continue to make the kind of records that have made the Brunswick popular music catalog one of the most imposing in the world, as well as such artists as Al Jolson, Nick Lucas, Chester Gaylord and other extremely popular stars of the vaudeville and musical comedy stage. This catalog will continue in the same manner that has made it so popular and, like the "New Hall of Fame" series, will be augmented each month by new records, recorded with appreciation of the public demand. New Building With 30,000 Sq. Ft. Houses Temple, Inc. New Factory, Known as Plant No. 1, Devoted Entirely to Manufacture of Thirteen-Inch Speakers — Old Plant Used for Other Models Temple, Inc., Chicago, manufacturer of Temple loud speakers, recently moved into a new plant at 1925 South Western avenue. The new factory will be devoted entirely to the manufacture of thirteen-inch speakers, and will be known hereafter as plant number one. A new three-story building with a capacity of 30,000 square feet now houses the Temple organization, lighted on four sides, equipped with modern machinery for high production, and manned by a large force of skilled workmen experienced in making air column speakers, a product that is rapidly growing in popularity. The company's old plant at 213 South Peoria street will be maintained for the manufacture of eighteen-inch speakers, Giant speakers and special models and will be known as plant number two. The general offices of the organization will be maintained at the new factory. According to advices received from the Temple headquarters, the firm is closing the most successful year in its history and the acquisition of additional manufacturing facilities was necessitated by the increasing demand for the firm's products. On the evening of December 1 a housewarming was held at the new Temple factory, where the entire organization of Temple, Inc., and many trade friends were entertained at an informal dancing party. The Full Automatic With Electric Amplification The New Deca Disc With Electric Amplification. 53" high, 36" wide, 22" deep. A DeLuxe Art Model, finished in rich walnut with disappearing doors and other unique features adding elegance, color, beauty and refinement to the most luxurious home. By turning a switch this instrument will play a program of selected music continuously changing its own records. Plays both 10" and 12" records, all makes. They center themselves, no fussing around putting them on. Our method of electric amplification gives us a wonderful range of volume. It can be toned down to a whisper or turned on full and is as loud as the orchestra or band itself. Live jobbers and dealers are requested to write for information, some good territory yet open. M.anufactured hy The Deca'Disc Phonograph Co* Waynesboro, Pa.