The talking machine world (July-Dec 1927)

90 The Talking Machine World, New York, December, 1927 Banner Holiday Business Expected by the Trade in the Cleveland Territory All Indications Point to an Excellent Sales Volume During the Gift-Buying Season— Schultz Co. Issues Complete Catalog — Cleveland Ignition Co. Swamped With Orders Cleveland, O., December 8.— All indications point to a good holiday business for dealers throughout Cleveland and northern Ohio towns. Orders for delivery on Christmas have been very plentiful, especially on radio receivers of all sizes. There are indications that there will be a lot of business on accessories that will be given for presents as well. Advertising has been consistently kept up, and every effort made by the trade to stir up business. Cleveland has had a big unemployment situation to face, but things have been steadily growing better and this is shown by the pre-holiday buying of all lines. The new catalog of the Schultz Co., distributor of Sonora radio receivers and phonographs, U. S. line of band instruments, and small goods and accessories, has been received at the Cleveland branch and has been distributed to the trade in this territory. It contains five hundred pages and is profusely illustrated, and lists the entire line of musical merchandise carried by the company. C. C. Price, general manager of the Cleveland branch, paid a visit to Detroit, where the main plant is located, and got some interesting information on the new Sonora phonograph which is to be ready for the market around the first of the year. The Cleveland Ignition Co., distributor of Atwater Kent radio in Cleveland and northern Ohio, has literally been swamped with orders since the price reduction went into effect and has found difficulty in getting enough instruments to supply the demand. The first shipment of the new model 36 Atwater Kent A. C. receivers arrived in Cleveland, and as soon as they were delivered to the trade many repeat orders were received. A voluntary petition in bankruptcy was filed in the United States District Court by the Carter Mfg. Co., maker of radio products. The factory is located at 6300 Euclid avenue and the general offices at 1728 Coit road. East Cleveland. The Cleveland Talking Machine Co., distributor of the Victor line, has received several new models, the 9-55 and the 10-40. Both models have met with instantaneous approval from the entire trade and many orders are on hand for both. The finish of. the instruments has aroused much admiration and although they are in the higher priced class dealers report that they will prove popular, as much interest has been shown in them by the public. An announcement by the Euclid Music Co. during the last of the month was that it had secured the agency for the Conn line of band instruments on an exclusive basis. The Starr Piano Co. has had very good success in selling the new Steinite sets for which it has the agency. The company had quite a number of inquiries on hand for these receivers but was unable to make delivery owing to delayed shipments from the factory. The Isosonic phonograph is now being featured regularly in concerts every Sunday afternoon over WJAY with the latest Gennett hits, and the stunt is proving a very good advertisement for both instruments and records. The Hall of Fame series of the Brunswick Co. gives every promise of going over big for Christmas, E. S. Germain, district manager of the local branch reports. Since the introduction of these sets to the trade in Cleveland there has been a steadily growing demand for them. The various models of Brunswick Panatropes are all selling well, and the branch is right on its toes taking care of the rapidly mounting rush for the holidays. The higherpriced Panatropes are moving well. The Cleveland Music Trades Association held its regular meeting at the Hotel Winton the early part of the month. Dinner preceded the meeting, and an interesting talk was given by the assistant supervisor of the Cleveland Board of Education on the various systems of teaching music by class instruction. Notre Dame Glee Club Is Recording for Brunswick Aggregation From University Famous for Its Football Teams Receives High Praise From Music Critics — Four Selections Recorded At a university where football is supposed tr, be the predominant activity it seems strange weeks, and each man is given ample opportunity to demonstrate his ability. Following the first few weeks, the squad is gradually thinned down to what is termed the "traveling personnel." This group usually numbers about sixty men, and every effort is made to select the very best candidates. Each man is placed in a quartet, and is also given a solo part, so that the true value of his voice may be determined. Following the selection of the Notre Dame Glee Club of the Famous South Bend, Ind., University that more than 250 candidates will respond to a call issued for singers. Nevertheless, such is the case annually, the second week after the Fall school session begins at Notre Dame University, South Bend. Ind. The summons for vocalists is sounded by Joseph J. Casanta, director of the Notre Dame Glee Club, and the response is nearly as great as that which attends the demand for football material. All of the candidates attend rehearsals for several We Are Distributors of RECORDS Our Cleveland Territory Is — Counties of Allen Cuyahoga Henry Marion Perry Tuscarawas Ashland Defiance Holmes Medina Portage Union A shtabula Delaware Huron Mercer Putnam Van Wert Athens Erie Jefferson Monroe Kichland Washington Aug'aize Franklin Knox Morgan Sandusky Wayne Belmont Geaugia Lake Morrow Seneca Wood Carroll Guernsey Jjicking Muskingum Shelby Wyandot Columbiana Hancock Logan Noble Stark Coshooton Hardin Lorain Ottawa .Summit Crawford Harrison Mahoning Paulding Trumbull State of Pennsylvania — Counties of— Allegheny Butler Crawford Greene Mercer Waslilngton Armstrong Cambria Elk Indiana Potter Westmoreland Reaver Cameron Fayette .Tefferson Somerset Bedford Clarion Forest Lawrence Venango Blair Clearfield Fulton McKean Warren OHIO SALES and SUPPLY CO. 1231 Superior Ave. Cleveland, Ohio personnel, the actual work begins in preparing for the year's program. Criticism of noted musical authorities commended the work of this organization last year, when their extensive travels brought them under the surveillance of musical experts. The Brunswick-Balke-Collender Co.'s recording officials in Chicago feel particularly fortunate in securing this talented organization to make Brunswick records, and the first release of some few weeks ago was a record of two of the most popular of the battle songs with which the student body cheers the gridiron warriors on to victory, and another record of two famous and popular sacred numbers. These records are No. 3071, "Hike Notre Dame!" and "Down the Line!" and No. 3070, "O Salutaris" and "Ave Maria." Algonquin Electric Go. Has New Super-Hilodyne Circuit A radio circuit known as the Super-Hilodyne has been purchased by the Algonquin Electric Co., Inc., New York and Poughkeepsie, from Fred A. Jewel, radio engineer, who is now affiliated with the Algonquin organization. In making this announcement Leo Potter, president, stated that the new circuit was developed by Mr. Jewel as a result of five years' research, and does not infringe upon any existing radio patents. Merchandising plans will shortly be announced in detail, according to Mr. Potter. Resolutions Via the Air Eight Columbia record artists whose names have not yet been announced will broadcast New Year resolutions at the Studio Party of the Columbia Phonograph Co. Hour on December 28 to be sent over the network of stations comprising the Columbia System. I ^ i