The talking machine world (July-Dec 1927)

The Talking Machine World, New York, December, 1927 111 A. C. Radio Receiving Sets in Demand With Buffalo Public, Dealers Report Kellogg and Federal Sets in Demand Through Tie-Ups With Manufacturers' Nationjil Advertising— In Many Cases Demand Exceeds Supply — Erion Piano Co. Opens Radio Department are giving their attention to plans for 1928. E. R. Manning, treasurer and general sales manager of the company, states that in January his company will place on the market several new models of portables. Buffalo, N. Y., December 10. — The past month has produced for Buffalo talking machine and radio dealers a volume of business unequaled in the past two years. A shortage of instruments, however, has been an inconvenience to Victor dealers and jobbers, as well as dealers in many radio lines. A. C. radio receiving sets in particular are in exceptional demand. There is a pronounced increase in consumer interest in higher-grade radio. Th omas White, manager of the Wholesale Radio Equipment Co., has been exceedingly busy the past couple of weeks filling orders for Kellogg and Federal receiving sets, endeavoring to meet a demand that has been unequaled heretofore. A feature of this jobber's business is the increasing popularity of Kellogg sets, which are in much greater demand this year than in the past. "The new A. C. Kellogg receiving set is meeting a phenomenal demand," Mr. W^hite said. "Dealers are cashing in on the national advertising campaign, in which Kellogg has educated thousands of readers to using high-grade receivijig sets, and they also have benefited greatly from the 'dealer helps' which the manufacturer has furnished." The H. B. Alderman Co., distributor for Sparion radio, also complains of a shortage of receivers. Particularly has this jobber had difficulty in filling orders for the Sparton A. C. Curtis N. Andrews is constantly increasing his sales volume of RCA sets, for which this jobber now has the distributing rights in the western New York territory. There is, however, a greater demand for sets than he can at present supply. Likewise, Victrolas are moving in increased volume, with a consequent shortage. A co-operative advertising campaign of the Buffalo Radio Trades Association, conducted through the local newspapers, urging people to give their radio orders for Christmas early, has been very effective. The campaign is of an institutional and educational nature, pointing out the value of a radio set as a Christmas gift and the convenience to all concerned when orders are placed reasonably early. The card party and dance held recently in Broadway Auditorium by the Radio Trades Association was considered a huge social and financial success. More than 2,000 persons were in attendance. F. D. Clare, manager of the Iroquois Sales Corp., says that although last year was a very satisfactory radio year, this year's Crosley business has gone considerably over last year's quota. A co-operative newspaper advertising campaign during the past month has been a great contributing factor to the vast Crosley Bandbox and A. C. business. Ability to give comparatively satisfactory delivery service, has I'elieved this jobber of considerable worry. Mr. Clare feels that the national campaign of the Bremmer-Tully Co. has been of great assistance to dealers in building up a volume of western New York business that is greatly beyond that of the past few months. With increased radio business also comes a growing sale in Okeh records. The Erion Piano Co. has just opened a radio department, having remained out of the field, as stated by A. W. Erion, president of the company, until the market made available a set that required a minimum of service and grief for the dealer. Jack Stalley, of the H. B. Alderman Co., convinced Mr. Erion that in Sparton the manufacturer had produced such a set, and, likewise, Curtis N. Andrews was able to sell him the idea that RCA had reached that position. Consequently one finds in one of the most beautifully appointed radio salons in the city to-day, that of the Erion I^iano Co., Sparton and Radiola receiving sets. A. Johndrew, formerly an automobile salesman, has joined the sales staff of H. B. Alderman Co., covering Niagara, Erie, Lockport and Ontario counties. C. O. E. Curtiss, manager of the Brunswick Music Shop, was general chairman of the recent Grotto Ball. Ortho-sonic Receiver in Coast Demonstration New Berg Portables Soon After completing one of the biggest years in the history of the organization, the officials of the Berg A. T. & S. Co., Long Island City, The Levy Electric Co., designated Federal retailer in San Francisco, reports excellent distance reception during the demonstration of a model E-10 (six-tube) Ortho-sonic set to a prospective purchaser on the evening of October 26. In addition to American and Canadian broadcasters the following foreign stations were received with good loud speaker volume: 4QG, Brisbane, Australia; JOAK, JOCK and JOBK, all in Japan; and 2BL, Sydney, Australia This log was recorded during a regular demonstration of the E-10 Ortho-sonic in the home of a San Francisco physician. Consoles for Radiola 17 and other A. C. Operated Receivers FOR Radiola 17 and lOOA Speaker 40^ inches high, 31 inches wide, 13 inches deep Price $35.00 1221 FOR Atwater Kent, Crosley, Kolster A.C. operated sets as well as any D.C. operated set with a panel not exceeding SYz X 22J^ inches. 40 inches high, 27 inches wide, 18 inches deep Price complete with long 4l C C C)C) air column horn and unit. <p~f -J Price without horn and unit $40,00 R16 FOR Radiola 16 and lOOA Speaker 41 inches high, 26 inches wide, 14 inches deep Price $32.50 MATERIAL. All Plymouth consoles are built of walnut veneer and hardwoods beautifully finished. LIBERAL DISCOUNTS TO THE TRADE Plymouth Furniture Company 25 East Juneau Avenue Milwaukee, Wisconsin