The talking machine world (July-Dec 1927)

Tne Talking Machine World, New York, December, 1927 113 Brunswick Panatropes Play Big Part on MacDowell Day Twenty-four Instruments Used in Cleveland Public Schools During Celebration — Brunswick Dealers Benefit Greatly Consistent Gains Made Tie-Up With Ford Gar by Gross-Brennan, Inc. Display Stimulates Demand When MacDowell Day was celebrated in the Cleveland public schools, twenty-four Brunswick Panatropes contributed the musical pro The outstanding success attained by GrossBrennan, Inc., New York City, as sales representatives for Stromberg-Carlson radio products in the metropolitan territory and New England, has been commented upon throughout the radio industry. It is a success that is well deserved, for these two capable executives have their dealers Boardman & Gray, of Albany, Demonstrate the Automatic Electrola Radiola at Display, Make Sales and Secure New Prospects s-BRUNSWORSNATROPES iW3cDCf^i"ELLDAY • OCT. 29V BRUNSWORSNflTROPfS "'J"'*-!<1 PUBLIC SCHOOLS lWWEllCXW -OCT 2ftr Panatropes for Cleveland Public Schools gram for the occasion. This program was sponsored by the Cleveland Federated Music Association, and the Panatropes which were used in the better class junior high, high and grade schools were received with much enthusiasm by the pupils of these schools. The first reaction to this demonstration was a request by the Cleveland Women's Club to demonstrate during its joint club banquet, which included all of the prominent women's clubs of Cleveland. The Panatrope was given unlimited time on the program, and naturally the results of playing before the influential people of Cleveland were enormous. Practically every Brunswick dealer in Cleveland has benefited, and an unusual number of prospects was developed throughout the city. The accompanying photograph shows how the occasion developed into valuable Brunswick publicity. Latest Summary of Exports and Imports of "Talkers" Washington, D. C. December 8. — In the summary of exports and imports of the commerce of the United States for the month of October, 1927, the following are the figures bearing on talking machines and records. The dutiable imports of talking machines and parts during October, 1927, amounted in value to $66,301, as compared with $92,461 worth which were imported during the same period of 1926. The ten months' total ended October, 1927, showed importations, valued at $544,308; in the same period of 1926, $516,605, a very substantial increase. Talking machines to the number of 13,873, valued at $482,325, were exported in October, 1927, as compared with 7,978 talking machines, valued at $275,040, sent abroad in the same period of 1926. The ten months' total showed that we exported 116,376 talking machines, valued at $4,251,542, as against 84,165 talking machines, valued at $2,591,832, in 1926. The total exports of records and supplies for October, 1927, were valued at $286,822, as compared with $196,958 in October, 1926. The ten months ending October, 1927, show records and accessories exported valued at $2,442,576, as compared with $1,788,297 in 1926. The countries to which these machines were sent during October, and their values were as follows: Europe, $17,390; Canada, $10,378; Central America, $37,728; Mexico, $51,031; Cuba, $43,422; Argentina, $45,813; Brazil, $44,585 Chile, $41,864; Colombia, $60,533; Peru, $7,684 Other South America, $38,520; British India $375; China, Hong Kong, Kwantung, $19,899 Philippine Islands, $10,940; Australia, $17,881 New Zealand, $4,452; British South Africa, $819 Other Countries, $29,011. given exceptional service and co-operation in the. merchandising and development of Stromberg Carlson business. The practical value to the retailers of the Gross-Brennan, Inc., sales and merchandising campaign is reflected in the fact that their sales for October, 1927, were 50 per cent ahead of October, 1926, and the figures for November of this year showed a gain of 33 1-3 per cent over last November. When it is realized that the 1926 sales of Grossman & Brennan, Inc., were the largest in their history, these 1927 figures become more significant. Albany, N. Y., December 7. — The benefits of utilizing every opportunity of effecting tie-ups with events of local interest were aptly illustrated recently by the experience of Boardman & Gray, of this city. During the two-day display of the new Ford motor cars, which was held in the lobby of the De Witt Clinton Hotel, this concern seized the opportunity and with the permission of the hotel and the Ford representatives installed an Automatic Electrola Radiola and kept the instrument playing continuously during the two days. The direct results from this exploitation were the sales of two instruments, each sold for $1,550, and in addition a large number of likely prospects were secured, among whom was the manager of the hotel. The Edison in Ganada The Edison Phonograph Distributing Co. has taken over the wholesale Edison business of W. H. Thorne, Ltd., St. John, N. B., Canada, and is now covering that territory. — : STATISTICS :— 9 out of 10 people have a sense of humor so that 90% of your customers are 85% sold when they see the above counter display. — : COMMON SENSE :— Stock up with the fastest selling radio hit in years. List Price $7.50 Complete PERFECTED PRODUCT— ATTRACTIVE BOX— QUICK DELIVERX ADVERTISING — PUBLICITY — COUNTER DISPLAYS BROOKLYN METAL STAMPING CORP. 718-728 Atlantic Ave,, Brooklyn, N. Y.