The talking machine world (July-Dec 1927)

The Talking Machine World, New York, December, 1927 (World of Music) 123 for the publishers supply the theatres with the material, with displaj' matter and window posters. All that is necessary is that the dealer dress his window, telling of the feature which will be played by the organist, and featuring this song or songs together with a photograph of the artist. The management of the local theatre will be happy at all times to supply the information a week or more ahead, and all that remains is for the dealer to stock up on the number and gather in the profits. While this article has been devoted exclusiveIj to organists the same results can be secured through tie-ups with the orchestras that are constantly being featured in the vaudeville and moving-picture houses throughout the country. The point is, whether the tie-up be with organist or orchestra, effect it, and give sheet music the attention it deserves. It is in itself a profit maker, and will, if properly handled, develop into one of the best, if not the best, customer attraction a store can possess. De Sylva, Brown & Henderson in Strong Position Music Publishing Firm Established for But a Short Period Now Ranks Among Leading Producers of Popular Songs In the brief period of its existence, which i> in the neighborhood of a year, the music publishing firm of De Sylva, Brown & Henderson, Inc., has gained in its field a position which is quite out of the ordinary. In this short time the firm has been so successful that it is now regarded as one of the leaders of the business, and indications point to a continuance of its success. In the November issue of The Talking Alachine World a reprint of an article which appeared in the New York Times was reproduced telling of the success of Buddy De Sylva, Lew Brown and Ray Henderson, as individuals and as the members of a firm which has since its inception been functioning in a highly satisfactory manner. Long lists of each of the members' song successes were given, so it is unnecessary at this writing to repeat the list. Perhaps the most noteworthy contribution to the nation's song hits during the past year of Messrs. De Sylva, Brown and Henderson was the score of "Good News," which has been playing to capacity since its opening. In this musical comedy not one but many "hits" were contained, among which are "Good News," "The Varsity Drag," "Lucky in Love," "The Best Things in Life Are Free" and many others. In November the firm made the important announcement that it had secured the American and' Canadian rights to the successful English Ballad "Souvenirs" and was publishing it under the title of "Among My Souvenirs." The enthusiastic manner in which this number has been received by the public, professionals and the mechanicals needs no telling. It is an undoubted "hit" and ranks high on the list of the nation's best sellers. The present catalog of the firm is, in the opinion of Dan Winkler, sales manager of the company, the best that it has ever had to present to dealers, and as the members of the firm are now preparing the score for the next "Scandals" it is only reasonable to expect that a new batch of production "hits" will be added soon. Sam Fox Publishing Go. Expanding Its Activities ^^^^^^^^^^ With Formation of Popular Music Department ^S^^^^^^^M^^^^^^^^^S^ Company's Line Is Most Complete — Growth Necessitates Departmentalizing "Three Shades of Blue" Written by Ferde Grofe A contribution of merit to modern American music was recently announced by Paul Whiteman Publications, Inc., New York, with the publication of "Three Shades of Blue," by Ferde Grofe, chief arranger for Paul Whiteman's Orchestra and a composer of international reputation. The year 1927, now drawing to a close, has been a particularly successful one for the Sam Fox Publishing Co., and the outlook for the coming year is exceedingly bright. The expansion of the business has necessitated the formation of separate departments and this phase of the firm's activities is now in progress. In this section of The Talking Machine World articles telling of the adoption of a new series of music for the saxophone, with Jascha Gurewich writing exclusively for the Fox organization, and the building up of the motion picture music department under John Zamecnik, appear with full details given. With the formation of a popular music department, the announcement of which appears in this issue, the Fox catalog is most complete, containing as it does standard selections, piano compositions, folios consisting of piano numbers. Sousa marches arranged for the piano, tenor banjo solos and a library collection for male voices, mixed voices, women's four-part voices, women's three-part voices and a collection of two-part songs; saxophone solos, banjo solos, octavo editions containing school unison and part songs, the Sam Fox Paramount editions for all sized orchestras and band editions. Among the standard selections the following numbers look most promising and will be featured in Fox publicity during the coming year: ■■^"our Love Is All," "Waitin' in the Shadows," "Broken Dreams," "Just Dreaming of You," "My Happy Day," "A Pirate Bold" and "Loveiight Eyes." The piano compositions include a wealth of numbers which have won favor fi-om musicians and music lovers. Perhaps the most outstanding selections in this group are "Polly," "Babylonian Nights" and Chopinata." Among the composers whose works are included in the Fox Piano Compositions are Haydn Wood, J. S. Zamecnik, Hugo Riesenfeld, Clement Doucet and Billy Mayerl. The announcement of the department to handle popular music fittingly rounds out the activities of the Fox. Publishing Co., and the immbers announced give evidence of the type of selections which will be released over the Fox signature. "Wings," the leader of the popular line, is the theme song of the film of the same name and has already won widespread favor. The other numbers are by authors and composers who have a great number of successful "hits" to their credit. "Humoreskimo," a novelty fox-trot song, is by Pete Wendling and Henri Berchman, with lyrics by Alfred Bryan, "Starlight and Tulips" is by Wendling and Bryan, and Joseph Nussbaum contributes "Fascinating Vamp," a decided novelty. "Blueberry Lane" is another number with promise. Herbert E. Marks to Wed Miss Tyroler on Dec. 22 The wedding of Miss Hortense Eugenie Tyroler, daughter of Mr. and Mrs. Rudolph E.Tyroler, New York, and Herbert Edward Marks, son of Mr. and Mrs. Edward B. Marks, will take place Thursday, December 22, at the Park Royal Hotel, New York. Mr. Marks is connected with the Edw. B. Marks Music Publishing Co. in an executive capacity. Miss Tyroler's matron of honor will be her sister, Mrs. Jerome S. Meyer, and Mr. Marks' best man, his cousin, Stephen S. Marks. Among the bridesmaids will be several of the bride's classmates at Vassar, and Mr. Marks' ushers will include several classmates from Dartmouth. The Rev. Dr. Stephen S. Wise will officiate at the ceremony. After a wedding trip to Havana Mr. Marks and his bride will live at 736 West End avenue. A''K0'' Foxivoi Song SOME DAYai/ tyWaUev Donaldson The Walh Ballad H;i AREYOYTHIHKIKC OFMETO-NICIIT? by Benny Davis, Havry Akst and L.Wolfe Gi'tb TKe Big Suvpn'se HY BLVEHE&VEN VValier Donaldson 'r<?d Lewis New FojcivoVHll THERE S HOEHDTO HYIOYEFORYOV b/Ted Lewis Fmnk Qovhell and Tvank Pos? And 1 he New Sensation byThcWvii'GV of '^AT SUNDOWN" A SHADY TREE DY Wali'Gi'Doimldson