The talking machine world (July-Dec 1928)

54 The Talking Machine World, New York, July, 1928 New Day-Fan Receivers Shown at Distributors' Convention Presentation and Demonstration of Day-Fan's Latest Development, an 8-Tube AllElectric Receiver — Highspots of Conference Held at Dayton Last Month Plans to make the radio season of 1928-1929 the most successful ever experienced were presented to a group of wholesale distributors by officials of the Day-Fan Electric Co. at a conference in Dayton, O., in June. A high spot of the meeting was the presentation and demonstration of Day-Fan's latest radio development, an 8-tube all-electric receiver upon which the production of the factory will be concentrated. The new set is offered in three high Those Present at the Day-Fan quality cabinets, consisting of a table model, a console and a consolette. The president of the company, Lee Warren James (succeeding Chas. F. Kettering, who remains as a director of the company), declared that Day-Fan is reshaping its product and organization, and in acquiring ample financial resources had had a "new birth." He paid a warm tribute to Chas. F. Kettering, former president of Day-Fan and vice-president of General Motors, in charge of research, whose personal interest in Day-Fan's success, he said, is undiminished and who will continue to interest himself in the laboratory end of the business. Chas. T. Lawson, sales manager, predicted an unusually good radio season just ahead because of the large demand for modern sets to replace the battery type receivers which all but a small percentage of the public now own. Day-Fan's product this year has been built and priced to enable the dealer to secure the most profitable class of business. While not excessively highpriced, the set is not a cheap one. The price affords the dealer a good profit on each sale and has permitted the manufacturer to build into the receiver a quality which it is expected will reduce servicing to a minimum. Plans for a strong newspaper campaign to the public were detailed. Advertising is to be concentrated, and its volume will be in direct proportion to the needs of each dealer. The new set employs eight AC tubes and one rectifying tube. There are four stages of radio frequency; in the audio output stage two 171 tubes are used in push-pull. Power Conference supply is a built in part of the chassis. Selection is by single illuminated dial, with an auxiliary volume control and a switch to cut down the power when tuned to local stations. The set is protected by a fuse, for which two sets of clips are provided, taking care of differences in normal current voltage in different localities. An accessible connection is provided for a phonograph pick-up. The set is completely shielded and is mounted on a heavy steel frame. The demonstration revealed a beautiful tone quality, unusually sharp selectivity, sensitiveness and the ability to fill a large hall with music without distorting the tone. The cabinets which enclose the set this year are undoubtedly the most graceful and attractive that Day-Fan has ever offered; a foremost designer created the several models. Shown in the photograph are distributors who were present HYATT The Most Perfect Receiver Beautiful in Design Wonderful Reception and Tone Built-in Loud Speaker The Ideal Radio for the Home. Office, Summer Resort, Auto Trip or Anywhere Two Models No. 1 — DeLuxe six tubes tubes and batteries List price, complete No. 2 Music Box Model five tubes without tubes and batteries List price complete List price without $75.00 $95.00 List price $60.00 $75.00 Send for circular and discount JEWEL PH0NOPARTS CO. 510 NO. DEARBORN STREET, CHICAGO, ILL. the first morning of the conference, others-arrived the following day. Many distributors were forced to wire their regrets due to various meetings that took place during the same week. Top row, left to right: AV. E. Baker, vicepresident and general manager, Day-Fan Electric Co.; W. G. Biddle, M. D. Larkin Co., Dayton; H. G. Lihou, Erker Bros. Optical Co., St. Louis; B. J. Mockenhaupt, Chicago; Mr. Noss, Erker Bros. Optical Co., St. Louis; E. G. Evans, Henkle & Joyce, Lincoln, Neb.; H. F. Reichart, Roberts Empire Electric Co., Houston, Tex.; A. W. Lynch, Atlanta, Ga.; C. J. Osterday, DayFan Electric Co.; J. Hochwalt, DayFan Electric Co.; J. B. Kemp, Kemp Equipment Co., Rochester, N. Y.; D. I. Drucker, Day-Fan Electric Co.; G. A. Morgan, Tracy-Wells Co., Columbus; Seth Thomas, Day-Fan Electric Co.; George Riser, Riser Bros. Co., Indianapolis; R. M. Collett, J. Horace Lytle Co., Dayton; J. E. Romig, J. Horace Lytle Co., Dayton; Hugh Snyder, Snyder Electric Co., Staunton, Va. Second Row: L. W. Schierloh, Day-Fan Electric Co.; W. M. Sanderlin, Farwell, Osmun Kirk Co., St. Paul; Jack Heimann, St. Paul; F. H. Johnston, Day-Fan Electric Co.; J. E. B. Kiibourn, Greenfield Electric Co., Baltimore; T. W. James, Day-Fan Electric Co.; Robert Riser, Riser Bros. Co., Indianapolis; M. L. Gibson, New York; Horace Lytle, J. Horace Lytle Co., Dayton. Front Row — standing: C. A. Clark, Repass Auto Co., Waterloo, la.; Vic Youngblut, Repass Auto Co., Waterloo, la.; O. F. Dail, Day-Fan Electric Co.; C. A. Brown, Day-Fan Electric Co.; W. S. Sanderlin, Jr., St. Paul; O. E. Lam, Day-Fan Electric Co.; F. J. Loftis, DayFan Electric Co.; C. E. Green, Day-Fan Electric Co.; H. L. Brump, Day-Fan Electric Co.; A. H. Thompson, Greenfield Electric Co., Baltimore. Kneeling: Ben Hart, Day-Fan Electric Co.; C. B. Cooper, New York; L. E. Paul, Des Moines; H. G. Mattern, DayFan Electric Co.; W. E. Pauley, B. J. Mockenhaupt Co., Chicago; A. C. Franklin, Snyder Electric Co., Staunton, Va. ; Chas. T. Lawson, vice-president in charge of sales, Day-Fan Electric Co. St. Louis Radio Show a National Exhibit At the meeting of the Board of Directors of the St. Louis Radio Trades Association last month the Show Committee reported 75 per cent of the show exhibit space sold and a splendid representation of nationally advertised manufacturers. The show this year will follow out the precedent set last year, which established it as one of the three really National Shows. Exclusively a Radio Show is what the Southwest National Show at St. Louis is and its policy is a duplicate of New York and Chicago. No retailers are allowed to exhibit. The only names that appear in connection with exhibits are the names of manufacturers whose products are exhibited or the trade name of the product itself. For the past sales record to radio-consuming public one has but to note the dealer's interest in the St. Louis show. Dealers are permitted to come into the exhibits where lines they sell at retail are displayed and they are allowed to sell merchandise to the public. No merchandise is sold from display floor. All sales are for later delivery. Only orders and clown payments are taken at the show. To Establish Musical Mart A permanent international musical mart will be established in Grand Central Palace, according to an announcement by C. H. Benham, general manager for Conde Nast and his associates, who recently purchased this well-known exposition building. The upper eight floors will be devoted to sales marts of various products, according to the announcement.