The talking machine world (July-Dec 1928)

The Talking Machine World, New York, September, 1928 57 Wisconsin Annual Radio-Music Show Opens in Milwaukee Oct, 2 Radio Trade Association Completing Plans for Exposition — Wisconsin Atwater 'Kent Dealers Meet — Sparton Dealers Attend Dinner and Business Meeting Milwaukee, Wis., September 7. — The Wisconsin Radio Trade Association is rapidly perfecting plans for its sixth annual Radio-Music Exposition which opens in the Milwaukee Auditorium on October 2. With the promise that this year will be the greatest radio-music show in the history of the Wisconsin Association, the dealers have gone forward with elaborate plans. About 250 Atwater Kent dealers attended the business meeting for Wisconsin dealers at the Hotel Schroeder in Milwaukee on August 21. R. E. Smiley, assistant sales manager of the Atwater Kent Radio Mfg. Co., addressed the dealers and said that the people are more interested in program than in distance, to-day, and that with broadcasting equipment and radio programs improving constantly, radio is becoming more, and more popular. About twenty-five managers of Victor record departments in Milwaukee and its immediate territory attended a meeting in the sales room of the Badger Talking Machine Co., distributor of the Victor line in Wisconsin, to hear "Chick" Maranis, who has recently taken charge of the record promotion department of the Victor Co., speak on record possibilities. The Badger Talking Machine Co. has recently completed the refurnishing of its display and sales floor in a manner which has emphasized the display possibilities, and at the same time lent the proper background to its instruments. The talking machine department at Gimbel Bros, store, which was formerly operated with the radio department, has been established as an individual department, and is now under the direction of George J. Schneider, who came to the store from the Koerber-Brenner Co., Victor distributor, St. Louis. John F. Cini, formerly with the McLogan Pearce Music Co. at Iron Mountain, Mich., has also joined the sales force of Gimbel's. J. J. Daugherty, of the J. J. Daugherty Co., distributor of Sparton radios in Milwaukee, was host to about fifty Sparton dealers from Wisconsin when they attended a dinner and business meeting at the Elks club where the details of the new Sparton Equasonne radio circuit were explained to them Louis Gruen, district superintendent; Kenneth Brooks, his assistant, and R. B. Cave, district sales manager, represented the factory. Harry G. Sparks, of the Sparks-Withington Co., was the principal speaker at the meeting, discussing the important improvements in the Equasonne circuit. Richard Zinke, manager of the Interstate Sales Co., distributor for Slagle, Bosch, and Kolster, reports that it is "amazing to see the rate of sales in the Slagle in the face of what appears to be a cheaper market." Kolster shipments are coming in nicely and in substantial amounts, and the Bosch line is going big. G. K. Purdy, manager of the George C. Beckwith Co. in Milwaukee, distributor of the Crosley line, has very satisfactory reports to make on business. "The Crosley stock is going over tremendously," Mr. Purdy said. "August has been the biggest month we've had since we've been in business here. Dealer and public acceptance is very good and we are opening up a big advertising campaign which will be a further stimulus for Fall business." The Kello gg exhibit at the Wisconsin State Fair at Milwaukee was very successful, according to I. R. Wittuhn, of the Standard Radio Co., Kellogg distributor. Mr. Wittuhn adds that business during August has continued to show up successful volume on the Kellogg. Carl Lovejoy, Brunswick representative in the Milwaukee territory, finds the outlook for September business good, and the demand for records continuing on a big scale. The Yahr-Lange Co. has been getting a good response on its two lines in the Ball antenna, and the Super Ball antenna. The Ball antenna lists at $4.75 and the Kit at $3 75, and the Super Ball at $7.50, with the kit at $4. According to Fred Yahr, there has been a good reception on the two prices of the Ball aerials. The Lappin Electric Co., 376 Broadway, has been appointed Wisconsin distributor of Philco radio receivers, according to a recent announcement from the firm. The Shambeau Electric Co., Inc., a $25,000 corporation, has been organized in Oshkosh, Wis., headed by William R. Shambeau as president, with A. W. Ryder, vice-president, and E. G. F. Smith as secretary-treasurer. The firm is an outgrowth of the Shambeau radio studio, one of the pioneer radio service units in Oshkosh. It held its formal opening on August 19 in a completely remodeled and redecorated building at 256-263 Main street. When a Day-Fan dealer sells a new Day-Fan set, he gets his due volume of profit. He receives, for a high quality product, the price that such an article commands. And his profit will not be reduced by servicing expense. The new Day-Fan is designed and built for the cream of today's (market. The public is becoming more and more discriminating about radio — is buying, replacing old apparatus, with years ahead in mind. A better set at a little better price is not hard to sell. Deliberately, we >set out this season to develop the best receiver possible. The new Day-Fan is an 8-tube, all electric self-contained set, with 4 stages of radio frequency, push-pull amplification, single dial control, and many other excellent features of design and construction. Cabinets are walnut; front panels burled walnut. Unusually handsome. The Consolette at left below, which consists of the Table Model and a speaker table, retails at $205.00 less tubes. The Table Model, alone,