The talking machine world (July-Dec 1928)

126 The Talking Machine World, New York, September, 1928 Sampson Sponsors Harry A. Beach OpTrade Factory Trip timistic Over Outlook Two Special Trains Carry Chicago Atwater Kent Dealers to Visit Plant at Philadelphia — Elaborate Entertainment Chicago, III., September 12. — One of the most elaborate dealer conventions ever held in the music-radio trade was that sponsored by the Sampson Electric Co., Atwater Kent distributor, of this city, of which Peter Sampson is president. Between 300 and 400 Atwater Kent dealers participated in the event, which took place as a three-day trip from Chicago to Philadelphia with a day's sight-seeing visit to Washington, D. C. Two special trains left Chicago on Sunday morning and arrived in Philadelphia the following morning. Upon arrival the dealers went directly to the Atwater Kent plant and made a tour of inspection, examining the processes leading up to the finished product. In the afternoon the dealers attended a baseball game en masse, and in the evening a boxing bout between Bennie Bass and Harry Blitman was the entertainment. Following the inspection tour a meeting was held at which advertising and sales plans were outlined and methods of merchandising discussed. The party left Philadelphia Tuesday morning and proceeded to Washington for a sight-seeing trip, and left that city in the afternoon and arrived in Chicago to-day, September 12. Mr. Sampson states that the good results which grew out of the visit of a party of thirtyfive Atwater Kent dealers to the company's plant in January led him to plan the trip. Three Coast Branches Opened by Freshman Offices and Warehouses Established at Los Angeles, San Francisco and Seattle to Facilitate Dealer Service Three branch offices and warehouses on the Pacific Coast, designed to provide close contact, prompt delivery and servicing for the trade west of the Rockies, have been established by the Charles Freshman Co., Inc., New York. The Far West trade will be in charge of Walter J. Epstein, according to Harry A. Beach, vice-president in charge of sales. "The Los Angeles office and warehouse has been retained, and the main branch office and warehouse has been installed at San Francisco," said Mr. Beach. "A third branch office and warehouse will soon be installed at Seattle. Each will represent a complete, self-contained sales and service unit, ready to take care of th^ requirements of the trade in its respective tcnitory. A competent branch manager will be in charge of each office." Freshman Vice-President Impressed by Volume of Summer's Radio Sales and High Standing of Freshman Dealers Satisfaction with the radio trade outlook for 1928-29 was expressed by Harry A. Beach, vicepiesident in charge of sales for the Charles Freshman Co., Inc., New York, upon his return to his desk from a nation-wide trip for the purpose of opening up new fields. "I am impressed most by two outstanding factors," said Mr. Beach. "First, the brisk Summer radio trade which we have enjoyed this year; second, the high-grade merchants through whose hands we are now passing our radio sets on to the public. I attribute the Summertime business mainly to the splendid broadcasting service now available in most parts of the country. Increased power has served to combat static to a great extent, while quality programs have created an interest in radio which more than competes with the manyappeals of the outdoor season. In other words, radio can more than hold its own. • We are faced with abnormal sales resistance only in the few sections not adequately served by good broadcasting stations. "The fact that more responsible merchants are now handling radio is due in a large measure to the safe and sane merchandising policies of leading radio manufacturers to-day. Merchants, heretofore fearful of radio merchandising because of unsound goods and methods, are now anxious to handle a sound and profitable line. We have reached the point where we choose our outlets with due discrimination, for we have come to realize that radio sales are not a matter of to-day's turnover so much as the building up of public confidence and continued good will through worthy sales representatives." DeForest Tube Production Increased Plant Producing 8,000 Tubes Daily— Aim to Increase to 25,000 Audion Tubes a Day — Four Popular Tubes Being Made The DeForest Radio Co., Jersey City, N. J., has made rapid strides in getting into mass production on an improved line of DeForest Audion tubes, according to James W. Garside, president of the company. "The DeForest Co. has been reorganized on a sound financial basis, and we have lost no time in getting ready for the present radio season," said Mr. Garside. "One complete vacuum tube production unit has been fully equipped and manned. Four popular AC Audions are being produced. By the end of September this ELECTRIC PICK-UPS For Manufacturers Modernize Your Portables Write for particulars HOME BROADCASTER For Dealers Sells on sight to every owner of a radio set. Extra profits for you. Write us BROOKLYN METAL STAMPING CORP. 720 Atlantic Ave. Brooklyn, N. Y. Nickel in the Slot Electric Automatic Phonograph Holds and plays S disc records automatically. Practically new. Have 600, and won't last long, at only $165 each, and won't take a life time to pay for themselves. ATLAS SALES CO. Kaukauna, Wisconsin production unit will be operating at maximum capacity of 8,000 tubes per day. Our ultimate aim, which will be realized within the next few months, is a daily production of 25,000 Audions, or over 5,000,000 Audions per year. "Much of our machinery has been remodeled under the direction of A. B. DuMont, our chief engineer, and new equipment has been installed. Mr. DuMont has assembled a competent staff of engineers to carry out the ideals of Dr. Lee DeForest." Mr. Garside stated that an extensive advertising and publicity campaign will be conducted, and that DeForest Audions are being well received by the music-radio trade, excellent jobber and dealer contacts having already been established. Charles Marti Visits MidWest Dealers Also a Visitor to Headquarters of AllenHough Mfg. Co., Marti Factory Representative—J. B. Price Plans Trip Charles Marti, of the Marti Electric Radio Co., Inc., has been spending some time in the Middle West visiting the headquarters of the Allen-Hough Mfg. Co., sole factory representative for Marti products. Mr. Marti has been visiting the trade accompanied by Don Allen, president of the Allen-Hough Mfg. Co., and the results of this trip have been extremely satisfactory. J. B. Price, manager of the Eastern division of the Allen-Hough Mfg. Co., has been working upon a number of important sales plans which will be ready for presentation during the week of the New York Radio Show, at which Marti radio sets for the coming season will be presented. Immediately after the show Mr. Price is planning an extensive trip through Eastern territory. Chicago Fada Campaign A co-ordinated drive by Fada dealers was conducted during the month of August under the supervision of J. L. DuBreuil, Chicago district manager for Fada Radio. A three-day demonstration period in the home of the prospective purchaser was the distinguishing feature of the plan, which proved to be very successful in number of actual sales. Colonial in Larger Plant The Colonial Radio Corp. has taken possession of a larger manufacturing plant in Long Island City in keeping with the growth of the organization. F. G. Carson, vice-president of the company, has also announced the development of the Cutting dynamic speaker. The Des Moines Music Co. has opened a newbranch at Boone, la., under the name of the Boone Music Co. K. G. Booth is manager.