The talking machine world (July-Dec 1928)

90 The Talking Machine World, New York, October, 1928 Here It Is— The Combination Which Every Alert Radio Dealer Has Been Waiting For ! Months ago the news leaked out that the Radio Division of the Bush & Lane Piano Company had started work on a combination radio and phonograph which, in every vital detail, would surpass anything of its kind on the market. It's here, dealers — the new model 12-C Bush & Lane combination radio and phonograph! Bush & Lane Model 12-C Combination, Retailing at $375.00 The doors of this latest of radio products are exquisitely finished in the new Zebrana veneer, while the cabinet proper is veneered in the ultra-modern Gonzola Alvez — the last word in decorative design. On each side of the phonograph compartment is an album section containing two 12-record albums with leather backs. The phonograph section is equipped with a magnetic pick-up General Electric noiseless motor and is amplified through an 8-tube neutrodyne radio set, and the dynamic cone is the famous Bush & Lane model. The neutrodyne circuit employs five stages of radio frequency detector. This combination is so designed that any length aerial can be used effectively. "// it's a Bush & Lane, its quality is guaranteed. That's all you need to knoiv about a radio." The Radio Division of the BUSH & LANE PIANO COMPANY Holland, Michigan Large Cleveland Furniture Store Opens Radio-Phonograph Section Sterling & Welch Co. Now Carries Leading Makes of Radio and Victor and Brunswick Lines — Edison Radio Models Well Received — RCA Dealers Hold Sales Meeting Cleveland, O., October 9. — What is said to be one of the finest and largest radio-phonograph departments in Ohio was opened on October 1 by the Sterling & Welch Co., on Euclid avenue, near East Twelfth street. The company is the largest furniture store in Cleveland, and caters to a high-class clientele. The entire west wing of the main floor has been devoted to the new department, and it has been beautifully fitted up. Large crowds visited the store for the formal opening. The following lines of receivers are being handled: Atwater Kent, Radiola, BremerTully, Majestic and Stromberg-Carlson. Victor and Brunswick phonographs and combinations and records are the lines in this department. The manager of the new department is a man widely known in the trade, William G. Bowie, who for twenty years was manager of the radio and phonograph department of the Dreher Piano Co. in this city. The Cleveland Distributing Co., Atwater Kent distributor, has a number of back orders on hand for various models, as orders are being received faster than shipments are from the factory. The model No. 52 in particular is in heavy demand, due to the national advertising being concentrated upon it. Quite a number of new accounts have been opened during the month, including three big furniture houses: Vincent Barstow, Sterling & Welch and the Kronheim Furniture Co. The Atwater Kent Audition, which was handled through WTAM for northern Ohio, created a great deal of public interest and was given wide publicity in local newspapers. Samples of the new Edison radio-phonograph models were received by the distributor, the B. W. Smith Co., Euclid avenue, at East Twenty-first street, early in the month, and regular shipments are expected to commence in the near future. The new instrument has aroused a great deal of interest among the trade and public generally. The All-American Mohawk Lyric line of radio receivers, for which the company is distributor, has been going over big, and twenty new dealer accounts were opened during the month. The Model H Federal Ortho-sonic receiver is expected to be a big seller this season, according to Mr. Herschberger, manager of the company. Samples of the new machine are on the floor, and quite a number of orders have been placed for it. The company is looking forward to the present season as a record-breaker for business. The radio and phonograph department of the May Co., Cleveland's largest department store, did a tremendous amount of business during the concern's thirteenth May Day sale on Saturday, September 29. The Radio Apparatus Co., distributor for RCA, was host to the dealers in this territory at a dinner and sales meeting at the Hotel Cleveland. The new models of the line were all on display, and dinner was served in the Rose Room. F. G. O'Grady, traveling representative for the Radio Corp. of America, outlined -the company's program of advertising, merchandising, etc., for the coming year. H. Clinton, Radiotron representative, gave a talk in connection with showing of a film called "Selling Chain," relative to the proper and improper way to merchandise radio sets and parts. There was a large attendance of dealers from all parts of the territory. Warren Cox, president of the Radio Apparatus Co., presided. Victor sales throughout this territory are showing a splendid increase, according to Howard Shartle, president of the Cleveland Talking Machine Co., Victor distributor. Many orders have been received for the new models and the entire line, including records, is moving exceptionally well. The visit of the Victor Caravan last month created a great deal of enthusiasm among the trade, and deliveries on the models shown are expected to begin in the very near future. The display room for the Victor line, on the fifth floor of the building, at 4200 Euclid avenue, is now complete and is one of the most beautiful of its kind in the country. Many congratulations have been received by Mr. Shartle on its beauty. Several adjoining rooms have been fitted up most artistically for the showing of Amrad and Crosley receivers, for which the Cleveland Talking Machine Co. are distributors. The Cleveland branch of the BrunswickBalke-Collender Co. is one of the most attractive show rooms of musical merchandise in the country. Its motif is decidedly medieval. It Cleveland Brunswick Branch might be an old castle, with its huge granite blocks, massive doors, shields and swords upon the walls, yet it has the warmth and friendliness necessary to any display room. Owen D. Young, chairman of the General Electric Co. and Radio Corp. of America, made a special trip to Cleveland to speak at the American Electric Railway Association Convention held during the week of September 24 on the radio industry. The Kelvinator Co., 2106 Euclid avenue, has been appointed a distributor for the Kellogg line of radio receivers in this territory, and has opened very attractive display rooms at the above address. Plaza Markets New "Kiddie" Phonographs Two New Models, the Kiddiepact and Kiddiepact Junior, Retail at Low Prices — Covered With Fabrikoid The Plaza Music Co., New York City, has made the timely announcement of two new models of kiddie phonographs especially suitable for the holiday season. The two models are to be known to the trade as Kiddiepact and Kiddiepact Junior and will retail at the lowest price consistent with phonographs that will be equipped with real motors. The new Kiddiepact is covered with petal grain DuPont Fabrikoid in rose, green, red and blue, with juvenile decalcomania. The cabinet size of Kiddiepact is UYs inches wide by 12 inches long by 3$A inches high. Kiddiepact Junior is even smaller, measuring only 11 inches wide, inches in length, 3->£ inches in height. It, too, is covered with petal grain fabrikoid in rose, green, blue and red.