The talking machine world (July-Dec 1928)

The Talking Machine World, New York, October, 1928 Fada Radio Featured Grigsby-Grunow Co. David Sarnoff Heads on Daylight Signs Gains in Popularity Red Cross Group Sign Carries Familiar Trade-Mark Lettered in Persian Orange Against a Jet Black Background — 24 Inches Wide A special Fada Radio daylight sign is now available to all Fada authorized dealers. This JU JFL a a i o New Fada Daylight Sign sign, illustrated herewith, requires no electricity for operation, but provides a brilliance equal to an electric sign. It utilizes sunlight through a special glass and reflecting mirror and may be placed anywhere daylight is available. The sign carries the familiar Fada Radio trade-mark lettering in brilliant Persian orange against a jet black background. It is 24 inches wide and \Ql/z inches high, constructed of ornamental green metal. The sign may be used outside the dealer's store or on delivery trucks. 5,000 Dealers Have Visited A. K. Plant Pilgrimages to Philadelphia on the part of nearly 5,000 Atwater Kent dealers, headed by their respective distributor organizations, from points east of and including Chicago and north of Atlanta have featured the recent factory visitation season. During August and September these dealers have visited the sixteen and a half-acre plant of the Atwater Kent Manufacturing Co., and have returned to their homes with a comprehensive picture of Atwater Kent manufacturing efficiency and rigidity of inspection with a lasting memory of hospitality accorded them. The success of these visitations is due in large measure to the personality of T. MacDowell, convention manager of the Atwater Kent organization, and he has been ably assisted by Dick Graver. Mr. MacDowell anticipates and arranges for all phases of the visitations, from the chartering of special trains or sections to the entertainment of the guests. So heavy has the pressure become that Mr. MacDowell has taken a suite of offices in the Pennsylvania Hotel, where the visiting delegations are usually quartered and entertained, and he is directing convention activities from this point. Dr. Cutting Designs New Dynamic Speaker Dr. Fulton Cutting, one of the pioneer radio engineers, and president of the Colonial Radio Corp., has again contributed a new development to the radio field — the Cutting Dynamic Power Speaker, which is described elsewhere in this issue. He designed and built many of the first sets used by the United States and foreign governments, and also developed one of the original all-electric receivers. Dr. Cutting, in a recent announcement, predicted a record year for the radio industry, and stated that it does not seem unreasonable to predict that at least three million new radio sets will be in operation by the end of the year. Dr. Cutting based his calculations upon the number of surveys made by different groups of manufacturers and radio merchandising authorities and the figures gathered by the Colonial Radio Corp. Testimonials From Pleased Owners Keep Girl Busy Filing and Answering Letters The Grigsby-Grunow Co., Chicago, maker of Majestic radio receivers, has had dumped on the desk of its advertising manager every morning for several months a full sack of Uncle Sam's mail, a big share of it from the hundreds of thousands of owners of Majestic receivers. One girl who is in charge of a testimonial file in the Grigsby-Grunow offices does nothing but file testimonials and send out replies to them. What was at first a small interlude in the day's routine has become a day's job for her. Enters Cabinet Field The Montgomery Furniture Co., of Dunkirk, N. Y., has entered the field of radio and plans production of cabinets on a large scale. RCA Vice-President and General Manager Is Chairman of Radio Industry and Talking Machine Group in Roll Call The radio industry and talking machine field in New York City again this year is co-operating actively with the American Red Cross in its Roll Call membership appeal, which opens annually on Armistice Day for the support of its extensive metropolitan welfare and relief and public health program. David Sarnoff, vice-president and general manager of the Radio Corp. of America, again heads the activities as volunteer chairman of the special Radio Industry and Talking Machine Group and will follow essentially the same plan of intensive effort which brought such generous response from the personnel of the field under his chairmanship in the 1927 Roll Call. APEX ^ Rjadi&SucceAA of the season! AC -ALL ELECTRIC NEUTRODYNE 1929 oc model So NEUTRODYNE Now comes even a greater APEX Radio Receiver — the NEW and highly efficient 1929 Model 36. APEX performance has long since won the favorable comment and unqualified approval of thousands, but this new Model 36 stands as an emblem of perfection in the Radio field today. Its performance is on a par with many other AC sets selling at a much higher figure. FOR THE SPEAKER Slightly higher west of Rockies Designed especially for APEX Model 36 AC £ DC Receiver. This new APES Magnetic. Type Speaker gives a new tone, full but natural at all times. Easily mounted on lid, giving an ideal combination. A Genuine Neutrodyne that is self-contained with highly perfected powei pack. Has six tubes plus one rectifier. There is just one tuning knob. The beautifully illuminated dial makes tuning accurate and easy. Set is enclosed in an attractive and artistic walnut metal finished cabinet of convenient size. Brings in distance clear and without interference. Has greater selectivity than many high-priced sets. The tones come in deep, clear and mellow. APEX ELECTRIC MFG. CO. 1410 West 59th Street Division of United States Electric Corp. CHICAGO