The talking machine world (July-Dec 1928)

44 The Talking Machine World, New York, December, 1928 There's a Big Market for this Fast Selling Turntable No Brushes No Commutator No Sparking No Interference THERE'S a big market for high-grade electric turntables. The sale of a pick-up paves the way for the sale of an electric turntable. Get this extra business by featuring the Bodine Electric Turntable. No exposed gears. No noise. The rugged induction motor has ample power for all records. The accurate governor maintains constant speed in spite of voltage changes. Send for latest Bodine bulletin and prices. Do it now! For Radio Manufacturers A Bodine Electric Turntable will be submitted to any radio set or cabinet manufacturer for test and trial. Write for sample and prices. TWO OTHER BODINE UNITS FOR THE RADIO TRADE terchangeably. Bodine Television Motors A special motor for driving scanning discs. Speed may be varied 25 p.c. above and be\ low normal. Mo• tors supplied for i 18, 20 and 24 inch .X discs. Motors run j on alternating or direct current, inWrite for latest price list. Model 1031-R Motor'Qenerator Set Built especially for demonstrating A.C. Sets and Phonographs in D.C. districts. Converts 110-115 volt D.C. into 110 volt, 60 cycle A.C. Filter, voltage regulator, etc., included. Just the unit for radio stores, hotels, department stores, etc. Mail the Coupon Today ! Radio Production for New Freed-Eisemann 1927— $191,848,665 Ad. Manager Named Department of Commerce Census Shows Decrease in Number of Sets Made as Compared With 1925— Gain in Value A statement by the Department of Commerce shows that radio manufacturers produced radio apparatus and tubes aggregating $191,848,665 in 1927, an increase of 8.4 per cent over the production of 1925. In 1927 1,928,192 tube-type receiving sets were produced, a decrease of 19.1 per cent from 1925, but an increase in value as the sets were valued at $94,050,031 as compared with a value of $93,356,546 for the 2,385,790 receivers produced in 1925. The complete table of statistics for 1927 and 1925 is herewith presented: 1927 1925 Aggregate value 5191,848,665 $176,990,33-4 Radio apparatus : Total value $174,802,051 $155,819,724 Loud speakers— Number 2,446,264 2,844,652 Value $18,868,849 $18,955,916 Head sets — Number 267,34y 1,352,422 Value $316,726 $2,164,529 Receiving sets — 4-tube and smaller — Number 30,962 Value $613,715 5-tube and largerNumber 1,907,230 2,395,79C Value $93,436,316 $93,356,541. Transmitting set, value $2,233,483 $1,355,764 Transformers — Number 4,093,160 5,295,507 Value $5,446,550 $7,614,774 Rheostats — Number 2,327,275 3,562,543 Value $1,420,780 $2,018,592 Socket-power devicesNumber 1,405,191 Value $23,357,814 $30,353,599 Miscellaneous parts, value ... $29,107,818 Radio tubes, value $17,046,61i $21,170,610 Not including combination phonographs and radios, which are classified for census purposes in the "Phonographs" industry. The total value of all batteries produced in 1927 is given as $150,451,796 as compared with $155,247,811 for 1925, a decrease of 3.1 per cent. The figures for 1927 are preliminary and subject to correction. Finance Company Lists Sets The General Contract Purchase Corp., New York, has issued a compendium of various types of radio receivers acceptable for accommodation instalment financing. It is announced that new editions of this compendium will be issued whenever there are changes in list prices of radio receivers listed as acceptable. The General Contract Purchase Corp. recently announced details of instalment finance plans available to dealers throughout the country. The Atwater Kent Abroad Major W. J. Avery, of the export department of the Atwater Kent Mfg. Co., recently returned from a tour of foreign countries, including France, Spain, Portugal, Italy, Austria, Germany, Belgium, Holland, Switzerland and Czechoslovakia. He stated that the Atwater Kent receiver operated satisfactorily in all climates and under all conditions and is steadily growing in popularity throughout the world because of this excellent performance. Special Pathe Release On Monday, November 19, just one week after the S. S. Vestris sent out its S O S call, the Pathe Phonograph & Radio Corp., New York, announced the release of a record '"The Sinking of the Vestris," a vocal number with violin and guitar accompaniment by the Carson Robinson Trio. Philip Van Doren Stern Returns to FreedEisemann Corp. in Advertising Capacity — Is Planning Big Campaign The Freed-Eisemann Radio Corp. recently announced the appointment of Philip Van Doren Stern as advertising manager. In his Philip Van Doren Stern new association, Mr. Stern finds himself among familiar surroundings, for he was the company's first advertising manager back in the days when broadcasting began. He built up the advertising department and supervised it until 1926 when he left to go abroad. Returning home a year later, he became advertising manager of the Kolster Radio Corp. In association with Freed-Eisemann's advertising agency, Groesbeck-Hearn, Inc., he is planning an extensive advertising campaign for the company during the next year. Philco Coupon Ads Bring Good Results Philadelphia, Pa., December 5. — Harry Boyd Brown, merchandising and advertising counselor for the Philadelphia Storage Battery Co., maker of Philco radio products, expressed great satisfaction over the results of the coupon advertising which has been used to assist dealers in selling Philco receivers. In part, Mr. Brown said: "We used the coupon for a number of reasons. The main one, of course, was to secure leads for our jobbers and dealers. Secondly, the coupon method brings immediate results. The effects of the ad can be noted at once. No waiting for future and intangible results, socalled cumulative effects or illusive prestigebuilding. They further give us the knowledge as to what sort of copy makes the strongest appeal and what publications are the more effective for our purpose." New Victor Numbering Series Starting with records listed in the January supplements the Victor Talking Machihe Co. will assign a separate block of numbers to foreign-domestic, Irish race and Southern records. To distinguish these numbers from those of domestic records a "V" will appear before the figures. There will be two minor exceptions to the use of "V" on these records. First, an occasional Red Seal record will be issued under the regular domestic numbers without the "V", and second, Portuguese and Spanish-Mexican records will not use the.'V," as many of these records are listed in the export catalog.