The talking machine world (July-Dec 1928)

50 The Talking Machine World, New York, December, 1928 Here's a Record! One of the best-known radio cabinet manufacturers in the country reports that during a period of a few months they shipped 90,000 cabinets in Plywood Cases without a single travel injury. On the strength of that record they adopted ATLAS Plywood SPEEDPACK Cases for their entire output of cabinet furniture — complete suites of case goods. ATLAS Plywood Packing Cases have been standard with leading phonograph and radio manufacturers for years. Try these superlatively protective containers — if you are not already using them — on your next shipment. They will prevent damage to your cabinets and save you money. TED y New York Office, M West Broadway Southern Division (formerly Empire THE WEIGHT VE FREIGHT ATLAS PLYWQOD CORPORATION General Offices Park Squaw Building, Boston, Massachusetts Chicago Office— 649 McCormack Building Mfg. Company)— Goldsboro, H. C. Improved Employment Conditions Help Sales in Milwaukee Area Retail and Wholesale Radio-Music Firms Report Exceedingly Active Demand for All Types of Instruments — Victor Record Girls' Club Entertain "Bosses" A. F. Matthies, manager of the radio department at the Flanner-Hafsoos Music House, Inc., reports that retail radio business has been exceptionally consistent in showing heavy sales, and that the Philco has been an outstanding seller in his department during the pre-holiday season up to this time. Milwaukee, Wis., December 8. — Retail and wholesale radio and talking machine dealers, in reporting on business for November, and during the pre-holiday season, in almost all cases stated that the demand , is exceedingly active. Improved employment conditions through Wisconsin, reaching a peak in the employment history in Milwaukee, and showing good gams in other key cities of the State, is one cause for the demand, in the opinion of the dealers. Others are the approach of the holiday season, and the work of dealers on early Christmas shopping campaigns. H. J. Allen, manager of the radio, record and phonograph department at the BrunswickBalke-Collender branch at Milwaukee, reports that business during the past two months has been very good. "Last month the biggest record business which has been done to date was seen, and November has shown a 25 per cent increase over that record." The November meeting of the Milwaukee Victor Record Girls' Club arranged a "Bring Your Boss" night, and in addition to the regular constructive program of the club it had as its central theme the selling of the "boss" on the idea of featuring combinations. Each member of the club took up the discussion of some particular recording, and presented and demonstrated it as if to a customer. A discussion of presentations and of the appeal which a record would have to various types of customers followed. The meeting opened with a buffet supper in the Badger Talking Machine Co. display rooms at which the employers of the members of the Club were guests. The J. B. Bradford Piano Co., at 411 Broadway, has announced plans for an expansion which will give about 3,000 additional square feet of space to the firm. According to Hugh W. Randall, president of the concern, the company has leased the entire second and third floors of the building at 90 East Wisconsin avenue occupied by the William A. Kaun Music Co., and the space vacated by the Baldwin Piano Co., which is opening in new and larger quarters in the University building on Broadway and Mason street. The new area will be given over to the phonograph and radio departments and merchandising plans include a strong sales drive. The Wisconsin Radio Trade Association has announced that there is need for many radio service men to fill various positions throughout the State. Those seeking the positions will be given an examination each Tuesday between nine o'clock and twelve noon at 421 Twentyseventh street in Milwaukee, and those desiring to take the examination are requested to give advance notice to the Association offices in the Kesselman building. The retail division of the Wisconsin Radio Trade Association has named Lloyd Roberton, president of the McCoy Roberton Radio Co., at Whitefish Bay, a suburb of Milwaukee, chairman of the retail section, succeeding A. J. Wolfe, manager of the radio departments for the Edward Schuster & Co., Inc., stores, who recently tendered his resignation. Henry M. Steussy, formerly manager of the Kesselman-O'Driscoll Co. store, which has discontinued its business, purchased the phonograph, record and radio departments and has opened up a store which will feature these sections exclusively. The new store, Henry M. Steussy, Inc., is located in the Kesselman Building at the corner of Broadway and Mason street and it has been fitted out in the most modern manner as a music-radio store. A consistent demand for radios continuing the trend noted during the past few months is reported by G. K. Purdy, manager of the Milwaukee branch of the George C. Beckwith Co., Crosley distributor in Wisconsin. Vernon Maurer, of the Badger Radio Co., distributor of the Majestic line, commented on the heavy activity which has been seen in radio business. He stated that since July 1 and up to December 1 the Badger Radio Co. has distributed 13,500 Majesties in Wisconsin. New Electric Sign for Kellogg Dealers An Attractive Display Reading "Kellogg Radio — For Tone Conscious People" Is Being Sold to Dealers The Kellogg Switchboard & Supply Co., Chicago, is supplying to its dealers a new electric sign reading "Kellogg Radio— For ToneConscious People." The case of the sign is made of heavy metal, gilded, and the glass background is of dark green with the letters New Kellogg Electric Sign in red. A yellow border runs partly around the sign. The new Kellogg sign has been sold to a large percentage of Kellog dealers at an attractive price, part of the cost of the sign being paid out of the regular advertising appropriation. An illustration and description of this sign appeared in the November issue of the "Kelloggram," the interesting and informative house organ of the Kellogg organization. Consolidated Go. Opens New Radio Department Salt Lake City, Utah, December 6. — The Consolidated Music Co. has opened a large radio department which takes up the entire fourth floor of its building on South Main street. H. C. King, with the company for the past twelve years and secretary for some time past, will have charge of the new department. It is one of the best radio departments in the Mountain States territory. r IT IS SIGNIFICANT that every record manufacturer in the United States is a user of our standard Cotton Flocks for Record Manufacture CLAREMONT WASTE MFG. CO. Claremont, N. H. E 'S Raytheon Carton Aids Sales Fred D. Williams, vice-president of the Raytheon Mfg. Co., Cambridge, Mass., reports that sales of the Raytheon BH tube, used in Beliminators, are most satisfactory. The standard display carton in which these tubes are packed is given a great deal of credit for the success which this type tube is encountering throughout the country.