The talking machine world (July-Dec 1928)

52 The Talking Machine World, New York, December, 1928 Rola Co. Sponsors Cleveland Meeting Distributors and Dealers Attend Meeting at Which Pre-Production Model of Rola Auditorium Type Reproducer Is Shown Cleveland, O., December 4. — A meeting of distributors and dealers handling Rola radio products made by the Rola Co., of Oakland, Cal., was held at the Hotel Winton, this city, New Canadian Federal Jobber Southard Motors, Ltd., 1233-39 Georgia street, Vancouver, B. C, has been appointed a distributor for the Federal Ortho-sonic radio line, it was recently announced. Negotiations for the line were made by A. H. Southard, on a recent visit to Buffalo, N. Y., where he conferred with officials of the Federal Radio Corp. Leo Freed Married Leo Freed, vice-president of the Freed-Eisemann Radio Corp., Brooklyn, N. Y., was married on November 27 to Miss Nettie Matz at Louisville, Ky., the home of the bride. Mr. and Mrs. Freed will make their home after January 10 at 12 East Eighty-sixth street, New York City. The Cable Piano Co., of Waukegan, 111., recently exhibited a Crosley Gembox radio receiver that went through a severe fire and still works satisfactorily. Victor Records the Boston Symphony Victor Experts Install Recording Apparatus in Symphony Hall for a Series of Recordings — Long Contract Closed During the past month a number of recordings of the Boston Symphony Orchestra under the direction of Serge Koussevitzky have been made by the Victor Talking Machine Co. at Crosley Quantity Selling A sale of four Crosley Bandboxes to one customer was recently related in the columns of the Atwood, Kan., Citizen Patriot. Donie Lintner heard a demonstration of the Bandbox at the O'Leary Hardware Co. and ordered a set sent to his home and one to each of his married daughters. He felt he could enjoy his set much better if he knew his children were enjoying the same programs. R. W. Parker in New Post Ralph W. Parker, former manager of the Portland, Me., branch of Post & Lester, and an ardent Federal enthusiast, has been made manager of the radio and automotive departments of J. E. Goold, Federal Ortho-sonic wholesaler in Portland. Rudolph Frachtman, proprietor of the four Rialto Music Stor-es, in Chicago and Gary, has opened a new shop in Chicago. Sees a Big Demand for Radio Accessories Cleveland, O., December 11. — W. B. Nevin, sales manager of the Sterling Mfg. Co., of this city, manufacturer of power units, dynamic speaker products and other important accessories, advanced the opinion recently that there will be during the coming year a larger demand for radio accessories than ever before. Mr. Nevin pointed out that there are three features in the present-day radio market which tend to make the public more or less dissatisfied with their radio receivers unless they are thoroughly modern and up-to-date. These three features as noted by Mr. Nevin are dynamic speakers, electric socket operation and improved power amplification. According to Mr. Nevin's observation; many owners of otherwise satisfactory receivers desire these improvements but refuse to accept any trade-in loss in buying a new set. As a result of this inclination on the part of such set-owners, the demand for accessories is growing steadily and the Sterling factory is now working to capacity to take care of the requirements of this trade. Lantern Slide Folio for Columbia Dealers The Columbia Phonograph Co. has just distributed a new lantern slide folder to its dealers. It contains facsimiles of twenty-three slides, each numbered. Every slide is executed in full colors, and carries a photograph of the artist or Columbia product with a space for the dealer's imprint. For the wide-awake dealer, lantern slides have long proven themselves a means to getting "plus" business through the local theatres. Fine Brunswick Publicity The Clark Music Co., Brunswick dealer of Syracuse, N. Y., with branch stores in Watertown and Eastwood, the latter a suburb of Syracuse, has popularized the Brunswick Panatrope in that section, by installing as part of the permanent equipment of the fine Syracuse broadcasting station WSYR, Hotel Syracuse, a Brunswick Panatrope which is used on an average of four times each week, for several hours at a time, to play the latest Brunswick recordings. -. Timely Kolster Tie-up A sheet of news photos, issued while the news was "hot," was sent out by Kolster Radio Corp. to all Kolster dealers and distributors, for posting in their windows, the day after the S. S. American Shipper arrived in New York harbor with survivors from the S. S. Vestris disaster. In addition, the day of the ship's arrival saw three of the officers from the American Shipper taking part in the Kolster Radio Hour, telling the story of the rescue. The American Shipper used a Kolster radio compass in its rescue work. Seeks Increased Shipments D. W. May, president of D. W. May, Inc., Crosley distributor for northern New Jersey, made a flying trip to Cincinnati, November 23, in an effort to arrange for increased shipments of Crosley receivers for the Newark territory. Distributors and Dealers at Cleveland on November 6, election day, under the auspices of the Cleveland division of the Rola organization, of which L. Golder is manager. Approximately 100 dealers and jobbers attended and an enthusiastic gathering resulted, the introduction of a pre-production model of the auditorium type Rola reproducer being given a particularly good reception by those present. Henry S. Tenny, president of the Rola Co., made an address outlining the company's plans for increasing sales in the Cleveland area. The complete line of Rola loud speakers was on display, as were the products of a number of manufacturers who use Rola equipment. On election night the Cleveland branch made an installation in the Cleveland Auditorium where some 50,000 people had assembled to hear the election returns. The "Rola" furnished practically all the entertainment for the evening at this large gathering. Rola Meeting — Note Rola Reproducer Symphony Hall, Bo'ston. Experts from the Victor plant installed recording apparatus in the famous auditorium so that the entire orchestra, playing exactly as it would at a public performance, was recorded and will be available to record buyers in the near future. '•• The contract between the Victor Co. and the Boston Symphony is of long duration so it is probable that many other recording sessions will be held in Symphony Hall in the future. Other world-famous orchestras which have been recorded by Victor include the Philadelphia Orchestra, conducted by Leopold Stokowski; the London Symphony, Albert Coates, conductor; San Francisco Orchestra, Alfred Hertz, conductor; St. Louis Symphony, Rudolph Ganz, conductor; Chicago Orchestra, Frederick Stock, conductor; Detroit Symphony, Ossip Gabrilowitsch, conductor, and Berlin State Opera Ofi chestra, conducted by Dr. Leo Bleck. VAN VEEN SOUND-PROOF BOOTHS 0"dEQu?™l£°RE Write VAN VEEN & COMPANY, Inc., :-: :-: 313-315 East 31sl Street, New York City