The talking machine world (July-Dec 1928)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

56 The Talkiny Machine World, New York, December, 1928 Edward R. Fiske in New CeCo Sales Post Former Assistant General Sales Manager Now Represents CeCo Mfg. Co. as Sales Manager of the Metropolitan Area Edward R. Fiske, formerly assistant general sales manager of the CeCo Manufacturing Co., Providence, R. I., now represents the company Edward R. Fiske as sales manager for the metropolitan territory, with offices at 154 Nassau street. Mr. Fiske has been connected with the radio industry for the past eleven years, having been connected with the Waage Electric Co., Chicago, manufacturer of "B" eliminators, and before that he was buyer for the radio department of the John Wanamaker department store. During the war Mr. Fiske was connected with the radio communication division of the United States Navy and graduated from the radio institute at Harvard, which was conducted under the supervision of the United States Navy during the period of hostilities. President-elect Herbert C. Hoover was entertained on his good-will tour of South America by a Kolster radio receiver installed on the U. S. S. "Maryland," a present of Dr. F. A. Kolster. How Salesmanship Won "Top" Position Harry C. Grubbs, Commercial Vice-President of the Victor Co., Demonstrated His Sales Ability to Advantage An interesting story regarding a Victor Talking Machine Co. official was related in the November 8 issue of Printers' Ink by the "Little Schoolmaster." The story follows: "The farreaching consequences of making a good sale can never be added into a total. The combination of a good salesman, selling a good product, and making the most of his opportunities, may have a marked effect upon the cause of human destiny for all concerned, as the following incident well illustrates: "Several years ago a salesman representing the Dalton Adding Machine Co. called on the purchasing agent of the Victor Talking Machine Co. and closed an order for a number of Dalton machines. The Victor purchasing agent was so impressed with the Dalton salesman's demonstration of the service possibilities of his machine and with his intensive and effective sales methods, that he introduced the salesman to his chief. His chief likewise became much interested in the salesman and the way he had made his sale. So much so, indeed, that he took occasion to learn something more of the salesman's abilities and achievements. "A number of years later the chief of this Victor purchasing agent became the president of the Victor Talking Machine Co.— E. E. Shumaker. On May 1, 1928, Mr. Shumaker appointed Harry C. Grubbs to be commercial vice-president of the Victor Co. And Harry C. Grubbs was the Dalton salesman of Act I. Thus the position which Mr. Grubbs holds to-day is one of the consequences of the impression which his sale of Dalton adding machines made on Mr. Shumaker some years ago." New Aircraft Radio Set The Signal Corps of the United States Army has developed a new radio receiver for use with aircraft radio sets that will supersede the receivers now in use. The new receiver is lighter in weight, occupies much less space, is rugged, receives continuous wave signals as well as tone modulated and radio telephone. Successful tests have been made. Attractive Sparton Radio Display Arranged by Thibaud & Mantz Bros., of Marion, O., at Local Radio Show Recently Growing Demand for Marathon Record Line Gratifying response to the new sales plan on Marathon records, recently announced to the trade by the Nutmeg Record Corp., New York, is reported by B. W. Bunker, vice-president and sales manager. The plan provides for the retailing of Marathon records in units of six for one dollar, and full details may be obtained in a new booklet entitled "Concen-trading for Profit." "The Marathon is a seven-inch record, playing as long and as well as a full-size record," said Mr. Bunker. "It is a quality product throughout and the latest dance and vocal hits are released monthly. Under our new plan of retailing, the dealer can add a profitable line without affecting his business in larger records or tying up expensive floor space. Our dealer helps include a striking display rack in colors, window and showcards, window strips and many other sales promotion features designed to make ready sales, as well as an efficient sales log for stock control and inventory purposes. Dealers can now sell Marathon records six and twelve at a time, 'by the book,' with the assurance that their customers will be satisfied in every respect." Sterling Mfg. Co. Publishing House Organ A house organ planned particularly for salesmen and sales executives in the radio field is being published by the Sterling Mfg. Co., Cleveland, O. The publication will be known as "Sterling Radio Salesman." The magazine will feature successful ideas and methods for increasing sales, according to W. B. Nevin, sales manager of the Sterling Mfg. Co. "We are gathering experiences of radio salesmen throughout the country in an effort to make the magazine of real help to everyone in the radio business," he said. "Jobbers' and dealers' salesmen are out on the firing line of this newest and fastest-growing industry. They are the men who are largely responsible for making the radio industry what it is. We hope that this magazine, which is particularly a salesman's paper, will help them in their work," Mr. Nevin said. The paper is being mailed gratis to anyone who wants to be put on the "Sterling Radio Salesman" mailing list. Interesting Radio Talk Mac Harlan, manager of advertising and sales promotion of the Kellogg Switchboard & Supply Co., Chicago, addressed the Rochester Ad Club on November 5 on "Radio Merchandising and Advertising." Mr. Harlan displayed a keen insight into his company's merchandising problems and the methods used for their solution. 3 veal sales builders Signal Electric Phonograph An inexpensive electric phonograph that plays phonograph records electrically with all the tone quality, realism and beauty of the expensive electric phonograph — operation simple. Model U-2, shown here, includes Signal Electric Phonograph Motor, Turntable, Automatic Stop, Phono-Radio Switch, Electric Pick-up and Adaptors, Speed Control, Needle Cups — complete in a cabinet especially designed for console mounting. Can be installed in 10 minutes complete — beautiful Walnut Cabinet. It is a power amplified phonograph in 15 minutes. Signal Phonograph Motor Includes Turntable and Automatic Switch, as shown here. Signal Electric Pick-up With volume control in baseamplifies tone from phonograph —gives quality not possible through the regular phonograph reproducer. Wherever there is a radio you have a prospect for the Signal Electric Pick-up and Electric Phonograph. Real sales builders that meet the demand for something newbacked by over 30 years experience making motors and electrical appliances. See your jobber today. SIGNAL ELECTRIC MFG. COMPANY Manufacturers of Electrical Phonographs, Motors and Appliances MENOMINEE, MICHIGAN m