The talking machine world (July-Dec 1928)

58 The Talking Machine World, New York, December, 1928 Peirce-Phelps Hosts to Majestic Dealers Philadelphia Distributing' Firm to Spend $100,000 for Sales Promotion — Luncheon Meeting Was Well Attended Philadelphia, Pa., December 3. — An expenditure of $100,000 during the year for sales promotion was announced by J. Trevor Peirce, of Peirce-Phelps, Inc., Majestic distributors at a Mr. Peirce read a congratulatory letter from B. J. Grigsby, president of the Grigsby-Grunow Co., and another from Herbert E. Young, general sales manager. On November 13 a similar dinner was tendered dealers in the Harrisburg territory by the Harrisburg branch. Earl O'Brien, manager of the Harrisburg Peirce-Phelps headquarters, presided and introduced the speakers. Nearly 100 dealers attended. E. D. Cameron, of the Cameron Piano Co., Allentown, Pa., spoke on "How Radio Has Developed Into a Sales Leader for the Music Dealer," and L. M. Dealers at Dinner Sponsored by business luncheon recently tendered by PeircePhelps to about 200 dealers at the Elks Club. Mr. Peirce presided as toastmaster, and among I hose at the speakers' table was James Phelps and James Peirce, of the firm; P. C. Richardson, the new sales promotion manager; Milton Barrett, sales representative for the Grigsby-Grunow Co., Chicago, 111.; Earl O'Brien, Harrisburg branch manager, and D. O. Manseau. who is the Wilkes-Barre branch manager for Peirce-Phelps. Mr. Peirce in his address pointed out that this appropriation was being placed behind Mr. Richardson in his sales promotion work to lay the foundation for good business for PeircePhelps, Inc., and the dealers for years to come. At the present time all merchandise is being sold as fast as it is received, but Peirce-Phelps, Inc., realize the need for a co-ordinated plan of merchandising between the distributor and dealer which will serve as a basis foundation for the future. The featured speaker was Paul A. Scott, divisional manager of the Maytag Washing Machine Co. During the course of the luncheon Peirce-Phelps, Majestic Distributors Cronson, of C. J. Heppe & Sons, spoke on "Increasing Sales by Instalment Selling." About 120 dealers in the Wilke-Barre area attended a similar dinner tendered by the Wilkes-Barre branch on November 14. D. O. Manseau, manager, presided at the dinner and introduced the speakers. Expanding Sales Force In an effort to secure more concentrated work among their dealers after the first of the year, the Roycraft Co. of Minneapolis is enlarging its sales force. The first appointments are R. A. Roberts, who will devote his entire time to sales promotion in the field, working direct with the dealer, and M. F. Hegerle, who has been put in charge of the sales promotion department at the home office. Additional salesmen will be added by January 1. The Claude P. Street Piano Co., Nashville, Tenn., has taken on the Majestic line, distributed bv the J. E. Dilworth Co., in that city. WALL-KANES (The original 10-record needles) Are now packed in Attractive Lacquered Revolving Stands THE DISPLAY ATTRACTS THE QUALITY SELLS Each stand holds 50 packages Extra Loud, 25 Loud and 25 Medium Usual nominal charge of 10 cents for the stand. Be the first in your territory to feature this stand. YOUR COST $6.10 YOUR RETURN $15.00 150% PROFIT WALL-KANE Needle Manufacturing Co. INCORPORATED 3922 Fourteenth Avenue Brooklyn, N. Y. ALSO JAZZ, CONCERT, PETMECKY, BEST TONE AND HUMAN VOICE NEEDLES Urges Spare Tubes for the Radio Set CeCo Mfg. Co. Suggests a Plan That Should Aid Retail Merchants in Building a Large Volume of Tube Sales The CeCo Mfg. Co., Inc., of Providence, R. I. manufacturer of CeCo tubes, makes the following suggestion on building sales of tubes: It is just as important to have spare tubes for your radio set as it is to have spare tires for your automobile. The people of to-day want to get there and back, and do not want any interruption of their pleasure or entertainment. Radio tubes of the better class have reached a high state of perfection, but the fact remains that as long as they do most of the work in a radio set they require replacement occasionally. There is also the possibility of damage to the tube through accident, such as dropping or receiving a sudden jar. Set owners should get one spare tube for every different type in their set as the best insurance against possible annoyance. Remember that a radio tube wears out only through use, and a spare tube will always be as good as a new one for an indefinite period. In purchasing a new set it is always well to have the dealer supply the spare tubes necessary. In case the set owner already has his equipment the dealer will be able to tell him what types of tubes to provide for. There are twenty-five different types of CeCo tubes available at authorized CeCo dealers and there is one for every purpose. Ayer & Son Ad Tells of Victor Business Some interesting facts regarding sales of the Victor Talking Machine Co. constituted the advertisement of N. W. Ayer & Son, advertising agents, on the front cover of the November 15 issue of Printers' Ink. A chart showing the trend of Victor sales from 1922 to 1927 was shown, the line making an almost perfect "V." The text matter then followed under the caption "The 'V of Victory" reading: "The talking machine industry is back. And by 'back' we don't mean in arrears.' Look at the chart above. In 1922 Victor sales were $41,577,067.23. Next year they tapered off to $36,951,879.29, and in 1925 they hit bottom at $20,857,955.76. "In 1925 the Victor Talking Machine Co. joined hands with N. W. Ayer & Son. The Orthophonic Victrola was introduced and in 1926 the sales curve shot up to $47,754,221. Business for 1927 was just over forty-seven million dollars. Sales for the first half of 1928 exceed the corresponding period of 1927 by fifty per cent. "When an outstanding product is given outstanding advertising, the result is outstanding success." Hear Speech Via Kellogg Henry J. Rowerdink, Rochester, N. Y., Kellogg distributor, arranged during the recent presidential campaign for a broadcast of one of Governor Alfred E. Smith's speeches. The speech was picked up by a Kellogg radio receiver and transmitted to the Vitaphone of the Rochester Theatre through a microphone installed in the theatre manager's office. New Portable Motor The phonograph division of the United Air Cleaner Co., Chicago, will introduce to the trade a new portable phonograph motor in January, according to F. F. Paul, general sales manager. Details of the construction of this new United Motor will appear in the January issue of The Talking Machine World.