The talking machine world (July-Dec 1928)

60 The Talking Machine World, New York, December, 1928 Credits AC Set With Radio Prosperity Record Production of the Radio Industry Is Due to the Success of the Electric Set, Says Arthur Freed The great success of the electric set has resulted in the record breaking production of the radio industry, which is indicated by the pros merely to plug in — that is what has brought radio to a sensationally successful year. This year's success is comparable in enthusiasm to the early years when novelty furnished the mainspring to the demand. Production facilities are immeasurably greater and precision manufacture and convenience have replaced novelty as mainspring to demand." Ray Thomas, Inc., Now OccupiesNewQuarters Southern California Atwater Kent Distributor Moves to New Building — Huge Warehouse Is Feature of New Home Develops Burtex for Loud Speaker Material The Stevens Manufacturing Corp., New York City, has for years been engaged in developing "Burtex," a material which is said to be vastly superior to paper in the manufacture of cone speakers. Burtex is a thin fabric from which the cones are formed in a single piece under high pressure and then impregnated with a waterproof compound which possesses valuable acoustic properties. A second variety of this material, adaptable to light, non-resonant exponential horns, is also available. This is composed of many layers of fabric impregnated with a compound which is also waterproof but non-resonant. The scientific laboratories which have been studying this material for standardization have succeeded in widening its applications and establishing standard specifications for different types of speakers. The Stevens Manufacturing Corp. has retained the services of acoustic experts and laboratory facilities which are available for such co-operation as loudspeaker manufacturers may need to enable them to obtain the best results from their products utilizing Burtex material. Los Angeles, Cal., December 4. — The new home of Ray Thomas, Inc.,' Atwater Kent distributor, is now occupied by the organization, although the formal opening will not be held until the return of Mr. Thomas, who is on a pleasure trip to South America. The beautiful two-story structure is of Spanish design and designed specially for the adequate handling of radio equipment. It is located at 1224 South Hope street. In addition to the beautifully appointed offices, sales and demonstration rooms, one of the outstanding features of the Thomas building is the huge warehouse and trucking depart Arthur Freed perity of the wholesale and retail divisions of the industry, according to Arthur Freed, vicepresident and secretary of th-e Freed-Eisemann Radio Corp. "Demand has been accentuated," he said "by the radio emphasis given to the presidential election and other news events which found their release via radio, but even without these this radio season would have been greatly successful. The electric set has done it. "Radio now has reached the position that the motor-car reached when it was developed to the point where a driver needed no technical knowledge or adaptability in order to use it enjoyably. "By eliminating the need for batteries, by making unnecessary an understanding of even the simplest wiring; by making it possible Does Big Majestic Business Leonard Welling, of the well-known wholesale firm, the K. W. Radio Co., New York, Majestic distributor, points with pride to the achievement of C. A. Trueblood, Majestic dealer in Bellmore, L. I., N. Y., a town of only 2,500 population. During the past six months Mr. Trueblood has sold 132 sets in this small town, and this record is made more impressive by the fact that Bellmore is located under the shadows of the WEAF broadcasting station, one of the most powerful stations in America. Ray Thomas, Inc., Warehouse ment. The warehouse has a capacity of approximately 20,000 radio receivers. When this was first used the capacity was taxed and in a very short period it has been half emptied. In anticipation of the holiday rush General Manager Smith has made a trip to the Atwater Kent Mfg. Co. plant at Philadelphia to arrange for special shipments. Book for Radio Fans F. A. D. Andrea, Inc., maker of Fada Radio, recently issued a book prepared for radio fans explaining in non-technical language the whys and wherefores of antenna and ground connections and giving details as to the different kinds of antenna available and in use. Paul A. Dana, a member of the board of the newly formed Radio Corp. of Brazil, who was one of the survivors of the ill-fated "Vestris," left to take up his new duties in Rio de Janeiro on Saturday, November 17. Announcement was recently made by Fred D. Williams, vice-president of the Raytheon Mfg. Co., of Cambridge, Mass., that the new Raytheon filament-type tubes are being packed in standard packages of 12, 24 and 48 tubes. No. 51. Consolette. Genuine burl walnut finish. Two spring motor plays six selections with one winding. Latest type tone arm arid reproducer. Large amplifying chamber assures great volume and fidelity of tone. Write for Descriptive Bulletin Covering Our Complete Line of Radio Cabinets and Phonographs. PRESENTS THREE NEW MODELS mbination Radio Phonograph. Beautiful Genuine burl walnut cabinet. PhonogTaph equipped with electric pick-up and Peerless speaker. Radio panel opening 7"xl8". Ample space for radio power supply and records. Furnished with either electric or spring motor. No. 95. Equipment same as No. 50 Beautiful genuine burl walnut finish. Supplied only with electric motor. Excel Phonograph Manufacturing Co. 402-414 West Erie St., Chicago, Illinois