The talking machine world (July-Dec 1928)

78 The Talking Machine World, New York, December, 1928 THE TRADE IN PHILADELPHIA AND LOCALITY — (Continued from page 76) Steinite and their combination in talking machines will be permanently displayed. Here also will be an attractively arranged array of the Brunswick and Columbia, with music rolls and records in the up-to-date showroom that just has been completed. A special mail order division devoted to the sale of foreign language records and rolls has been perfected under direction of Samuel Dubrow, of the company. An intensive campaign in foreign newspapers and other means of mail follow-up has been accomplished, so that a wellconducted sales policy has increased this department. William and Harry Dubrow have been active with their father in developing the enterprising Dubrow Stores. Record Brunswick Demand As the sales of the Brunswick-Balke-Collender Co. radios and Panatrope and combinations expand in the Quaker City field the local offices at 40 North Sixth street report that there is a 100 per cent increase in the current year over the ten months up to November as compared with the same period of 1927. There has been a record-breaking demand for recordings. Within the last forty-five days sales of the Al Jolson record, "The Singing Fool," have been over 100,000. There also has been a lively demand for theme songs of other moving picture shows that bring sales up to record-breakingheights. Lists of these are made up for the dealers with Brunswick numbers in the listings. There also have been introduced a new series of Christmas selections by popular artists. Sales of the Panatrope and Radiolas and combinations in the Brunswick have been topped for all time in the current year. New Vocalion Distributor The Brunswick Co. has appointed a new Philadelphia distributor linked with the recently acquired jobbers, the Atlas Player Roll Co., to take over the distribution of the Vocalion records, which it controls. The headquarters of the Atlas Player Roll Co. are in Newark, N. J., and. these manufacturers of the Atlas Rolls have branches operating in New York, Boston and Philadelphia, where the Vocalion will be carried in large quantities. The Philadelphia headquarters are located at 200 South Tenth street. Carson's Expands Carson's Music Stores, live-wire South street house, alert to up-to-date methods of business, have been forging ahead with advance ideas of displays. There has been added to the store at 518 South street another store property located in the adjoining building, 516 South street, solely for the purpose of giving broader display space to the line of talking machines and radios carried in the Victor, Zenith, Atwater Kent, Majestic, RCA and Colonial just added, with several records of the well-known makers. Profited by Schubert Tie-ups Dealers who were tied in with the big Schubert Week program which the local headquarters of the Columbia Phonograph Co. arranged were able to mark profits for these classic recordings in the Masterpiece group of records. In all the leading houses in the central city section and in prominent neighborhood establishments there were banners, displays and lists of the records of the great master with photos of Schubert that drew attention to the programs of the Columbia for celebrating the centennial of that composer. Dealers were tied in with renditions on the Viva-tonal before leading musical organizations and amusement houses where high-class music is fostered, and so sales mounted well above the average for these better recordings. There were soaring sales of the Ted Lewis records as that Columbia artist appeared here at the Grand Opera House, Broad and Montgomery avenue, in early December. On the stage of the Opera House there was featured a program on the Viva-tonal 901 of Ted Lewis records in conjunction with the Kolster. Dealers tied in with the appearance of this artist in window features and record exploitation. There has been rapid sales extension on the Columbia since the newer types of radio combinations have been introduced and record sales are mounting with the approaching holidays. E. S. White Adds Radio Elmer S. White, who is well known to the trade as the former factory representative of the Sonora Phonograph Co. in the earlier days of that organization, is now conducting an attractive talking machine, radio and music store at 4804 North Broad street. There has been added a radio division with the Atwater Kent and Radiola, besides the Victor combinations and talking machines. C. W. Bahls Passes Away Charles W. Bahls, who was connected with the firm of H. A. Weymann & Son, Inc., for the past twenty years, during fifteen of which he occupied the position of sales manager of the wholesale Victor department, died recently. Big Demand for Majesties President Thomas W. Barnhill, accompanied by W. Mayberry, sales manager, and H. W. Yeager, sales promotion manager, of the Penn Phonograph Co., 913 Arch street, distributor of the Majestic radios, journeyed to Chicago to attend the first convention of the Majestic radio distributors to be held by the manufacturers in the Windy City at the Hotel Blackstone, from December 10 to 12, inclusive. Sales of the Majestic at the Penn Co. are far in excess of available factory supplies being sent here despite the fact that the shipments (Continued on page 80) Distributors for Eastern Penna., Southern New Jersey & New Castle County, Del. We offer the largest stock of this nationally known radio line in the East, together with a Service, not infallible, but embodying the spirit of helpfulness and cooperation to the limits of our power. Our continuous growth is an unfailing sign that our efforts are helping an increasing host of radio dealers to "Grow With Us." TRILLING €t MONTAGUE WHOLESALE RADIO MERCHANDISERS N. W. Cor. 7th and Arch Streets ^roitflOjtflUs'' PHILADELPHIA, PA. Branch Office: 218 Chestnut St., Sunbury, Pa.