The talking machine world (July-Dec 1928)

90 The Talking Machine World, New York, December, 1928 Roland W. Foster Joins Brunswick Co. To Act as Song and Talent Scout With Headquarters at New York Brunswick Laboratories — Widely Experienced Roland W. Foster has been appointed as Brunswick song and talent scout with head several companies which supply raw material for the Ail-American Mohawk plant. "Our problem at this time is securing material fast enough to fill the orders for Lyric sets, which are literally pouring in daily," Mr. Frankel declared before starting East "We had, of course, anticipated a large business this year, but we have been overwhelmed by the success of the new Lyric receiver as indicated by our present inability to keep up with the great demand. We are at present completing plans to increase our production facilities to a great extent, and a definite announcement of the changes and additional facilities will be made about the first of the year." Magnavox Plaque for Distributors Cast in Aluminum With Barye Lion in Relief — Is Fifteen by Twenty-two Inches — Also Available for Dealers Zenith Export Shipments Curtailed To fulfill its tremendous volume of domestic orders, the Zenith Radio Corp., Chicago, recently stopped all export shipments of Zenith ladio receivers and will continue to withhold all foreign orders until after the first of the year. Over a quarter of a million dollars' worth of merchandise for foreign distributors has been canceled since the middle of November in preference to domestic orders. In order to cope with the present demand for sets, the Zenith plant has been working on a twentyfour-hour shift production schedule for the past six weeks with anticipations pointing to topnotch production until Spring. The Magnavox Co., of Oakland, Cal., manufacturer of Magnavox speakers and tubes, recently prepared and issued to its distributors an aluminum plaque, with a Barye Hon in relief, cast in aluminum. The Barye lion is adopted from the Magnavox trade-mark of many years. The plaque is fifteen inches by twenty-two inches in size. Distributors have been requested to place the plaque in the display room in order to inform Roland W. Foster quarters at the New York laboratories of the Brunswick-Balke-Collender Co. Prior to this connection Mr. Foster was identified with the Mayer Davis Organization, but his experiences as a versatile musician cover a number of years, during which time he played with Harry Richman, Arnold Johnson, Vincent Lopez and was the feature of the original "Kentucky Serenaders" of Atlantic City. Foster was also on the Keith Circuit in an act. Increasing Demand for Lyric Receivers Gustave Frankel, vice-president and general manager of the All-American Mohawk Corp., manufacturer of Lyric radio receivers, left Chicago recently on a hurried trip to New York City, where he conferred with the officials of Seedman-Balkite Dealers' Meeting The initial meeting of the Seedman Balkite Dealers' Association was held on November 23, at the Cafe Boulevard, New York City, and was attended by Balkite dealers from New York City, Brooklyn, Westchester and Long Island. The gathering was sponsored by the G. J. Seedman Co., and prior to the sales meeting a luncheon was served. George Seedman presided and explained the purpose of the Association and the benefits to be derived. Magnavox Plaque the radio world of the connection between the distributor and the Magnavox Co. The same plaques are available for Magnavox dealers and can be ordered through the distributors at a net price of $5. In New Post Special A. K. Section Pittsburgh, Pa., December 5. — The Esenbe Co., local distributor of Atwater Kent radio products, recently sponsored a special eight-page section in the Pittsburgh Sunday Press. The section was given over to the various models of Atwater Kent receivers and speakers, and the dealers who handle them. Short biographies of the officers of the Ensenbe Co. with photographs occupied part of the display, together with pictures showing Atwater Kent sets being used by prominent local personages. M. O. Mattlin, formerly in business in Cleveland and Akron, has returned to Cleveland, and is now connected with the United Music Co., on Kinsman road and East 149th street. Incorporation Morris & Beyer, Brooklyn, N. Y., were recently incorporated to deal in radio equipment, talking machines, etc. j^fidio Consoles Model R44 Closed Meet the most exacting demands for beauty and quality in a pleasing variety of models. Cabinet work of character . . . walnut throughout . . . matched butt walnut veneer doors . . . rich piano finish. Combination Phono Radio New "EXCELLO" Console The very attractive model illustrated, No. R 44, has sliding drawer which accommodates any radio set up to twenty-four inches long. Equipped with phonograph turntable. Electric Phonograph motor, switch and adapter, volume control, electric pick-up with tone-arm and automatic shut-off attachment. Also Cone or Dynamic Speaker. Nationally Advertised — Sell the Excello — Nationally Preferred Write for Catalog of Complete Line EXCELLO PRODUCTS CORP. 4824 W. 16th St., Cicero, 111. (Suburb of Chicago) Model R44 Open Dealers and Distributors ask for particulars of Franchise Proposition