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The Talking Machine World, New York, December, 1928
91
Here Is the Hohner Christmas Message That Qoes Into More Than Twenty Million Homes
What Are You Doing to j Make It Pay YOU ♦
DECEMBER is the biggest Harmonica month of all the year — and this December, for dealers who have watched the growth of Harmonica sales, should be the biggest December they've ever experienced.
Practically every family in the nation will find the Christmas advertising of Hohner Harmonicas in their favorite periodical.
To millions of boys and girls, men and women, the outstanding gift values of the Harmonica will make a powerful appeal.
There is no question as to whether Harmonicas will sell big at Christmas. Everybody knows that, from years of experience.
The question is — Who will make the sales and get the profits?
And the answer is — The merchant who lets the public know, by proper display, that his is the store where a real variety of genuine Hohners can be secured.
for Your Customers
Twenty-four page, fully illustrated booklets containing full instructions for playing the Harmonica will be supplied to you free for distribution to your trade. These books give added satisfaction to the purchaser and make them come back later for another, and more expensive, Harmonica. Ask your jobber for a quantity, or (if his supply is exhausted) write us direct.
Here's What You Need
You need, first, a plentiful stock of the numbers which we are illustrating in our Christmas advertising. These are:
TO RETAIL AT
Hohner "Marine Band." No. 1896 S .50
Hohner "Up-to-DaLe" Tremolo, No. 47% 2.25
Hohner "Chromonica," No. 260 2.75
Hohner "Tuckaway," No. 777 75
Hohner "Auto Valve," No. 105 1.00
Hohner "Trumpet Call," No. 220 2.75
And remember, it's at Christmas time that the higher priced instruments are eagerly bought by grown-up as gifts to their children and young friends.
Second, you want to ask your jobber about the special window and counter displays which will "spotlight" your Harmonica stock. You get them practically for nothing with popular Harmonica assortments.
M. HOHNER, Inc., Dept. 72, 114 East 16th Street, New York City