The talking machine world (July-Dec 1928)

The Talking Machine World, New York, December, 1928 93 Reasons for Name Change to "Lyric" Gustave Frankel, Vice-President and General Manager of AU-American Mohawk Corp. Comments on Line's Name The All-American Mohawk Corp., Chicago, in keeping with taste for beautiful names, calls its new receiver the "Lyric." The radio set produced by this pioneer company was formerly known as the "Mohawk." Commenting on the change in name, Gustave Frankel, vice-president and general manager of the All-American Mohawk Corp., pointed out that the new "Lyric" was selected because it exemplifies much of the musical entertainment which is the delight of so many fans. "Changing the name of our receiver does not necessarily imply that we are in favor of changing the names of the country's broadcasting stations from mere call letters to beautiful names," Mr. Frankel declared. "Such a change would necessarily entail a good deal of trouble and expense and might not be as practical as the present system. But in our own case, although it is taking a substantial advertising appropriation to make the change in name from 'Mohawk' to 'Lyric' known, we feel that in the long run it will add to the dignity and significance of the set." Lyric receivers manufactured by the AllAmerican Mohawk Corp. include twelve models, both for battery and electric operation, and in 6 and 8-tube models. Besides the table and console models, the company makes a combination radio-phonograph in two models. The Whitehall Radio Corp., New York City, has been incorporated to deal in radio and musical instruments with a capital of 100 shares of common stock. Edison in New York to Be Under One Roof Entire Floor at 261 Fifth Avenue Leased by Edison Interests and Various Separate Divisions Will Be Housed There With the leasing of the entire sixteenth floor of the building at 261 Fifth avenue, New York, comprising floor space of approximately 16,000 square feet, Thos. A. Edison, Inc., took the first step last month towards consolidating its various activities in New York under one roof. The new quarters will house the radio phonograph division, including the recording studios now located at 79 Fifth avenue, the export division at present at 26 West Broadway, and the Ediphone division at present at 412 Broadway, and the Edison Portland Cement Co. The several divisions will move soon. SAFER SHIPPING Jiffycases provide a tough, breakage resisting wall of protection around your product in transit. Breakage and marring practically eliminated. QUICKER PACKING The use of Jiffycases will speed up your packing room. No fussy rough carpenter work. Simply a nailing job. Speedy — easy — no holdup. GOOD LOOKS GOOD WILL Jiffycases make tidy packs which advertise your progressiveness. They make a hit with the shippee who can use them again. for quicker — safer — tidier — more economical packing use Jiffycases! ASK FOR FACTS AND FIGURES NO OBLIGATION k ECONOMICAL You will find that you can pack in Jiffycases with but a fraction of the number of men you now use in your shipping room. This means an important saving. LESS FREIGHT COSTS Jiffycases — though of tough hardwood and scientifically cleated for extra strength — are extremely light. Lower freight costs mean a buying advantage to Dealers. LESS STORAGE SPACE Jiffycases come to you in the shape of light, tough plywood panels which stack in minimum space — releasing added plant-room $ for production. TRADE MARK REGISTERED THE SPEEDY SAFE ECONOMICAL PACK FOB. FURNITURE. PHONOGRAPHS AND RADIO CABINET? NEW YORK OFFICE No. 80 Maiden Lane Rulofson & Company Eastern Representatives BRANCH OFFICES C. L. Strey. General Sales Representative Wabash. Indiana. CHICAGO OFFICE Republic Box Company, 903 N. Halsted St.. Representatives THE NORTHWESTERN COOPERAGE & LUMBER COMPANY, GLADSTONE, MICH. — — — — — — —