The talking machine world (July-Dec 1928)

96 The Talking Machine World, New York, December, 1928 3,317 Columbia Dealers Tied Up With Schubert Week Observance Retailers Co-operated With Local Committees, Furnished Viva-tonal Phonographs and Masterworks Albums to Meetings and Distributed Literature About Composer The Schubert Centennial, observed during the week of November 18 to 25, was a tremendous success, viewed from every angle, and a large percentage of the credit is due to the unceasing efforts of the Columbia Phonograph Co., which sponsored the centennial, conducted Schubert Window at Carnegie Hall a. contest for a composition in the spirit of Schubert and organized committees throughout the entire United States in order that the greatness of Schubert and his compositions might be made known to the millions of the country's population. In the October issue of The Talking Machine World details of the wide scope of the centennial observance were given. Summing up after the conclusion of the week's observance, suffice it to say that Schubert Sunday, solemnized in 59,000 churches, Schubert Day in the Schools, Schubert Civic Day and the numerous other musical events which tied up with the anniversary of the death of the great composer were eminently successful in making the public conscious of the music of Schubert, and the slogan "Back to Melody" was lived up to during the seven-day period. The phonograph trade played its part in cooperating with the event, as is evidenced by some interesting figures recently issued by the Columbia Phonograph Co. The report states that 3,317 Columbia dealers took active part in the observance of the celebration. These dealers tied up with local Schubert committees in arranging suitable programs, furnished Columbia Viva-tonal instruments and Schubert Masterworks albums to halls and meeting places where exercises were being held, used the special Schubert window display and distributed over 250,000 pieces of literature regarding the life and works of Schubert. The accompanying photograph, showing the Music Shop window display which occupies the front window of the Carnegie Hall Music Shop, which is located next door to Carnegie Hall, New York City, is typical of the attractive manner in which Columbia dealers presented the recorded music of Schubert to the public. The co-operation of the dealer group is said by Columbia officials to have played a large part in making the observance the success which it was. It cannot be doubted but that the tremendous sale of Columbia Masterworks albums of Schubert's compositions brought some return to the company for the large sums which it expended in preparing and carrying out the Centennial observance. The manner in which ELECTRIC FADIC An Outstanding Opportunity for Dealers Consider these facts — 1 . Case ranks with the five largest manufacturers in production this year, proving the quality and popularity of the set. 2 . Fully licensed by Neutrodyne, Hazeltine, Miessner — combined with our own patents — producing a set that outperforms any on the market. 3 . Case sets are built and engineered within our own plant, assuring uniform high quality at an unusually low price. 4. Beautiful, Well Built Cabinets. 5 . A price range from $98 to $500 (with phonograph attachment) and each model an outstanding value. WRITE NOW— for details of the liberal Case franchise and outline of our helpful sales plan for Case Jobbers and Dealers. CASE ELECTRIC CORP. Division United States Electric Corp. MARION, INDIANA A Case Radio for Every Purse from $98 to $500 THE COMPACT A Profit Leader. Eight tubes (including rectifier). Full AC operation; single dial control; artistic wood cabinet. Three tuned stages. Complete <fcQO (less tubes) CpVO Wff i THE GLORITONE 5* Radio's supreme musical instrument. The finer CASE Ninetube Neutrodyne (including rectifier) in combination with electric phonograph. Dynamic speaker. Loop operated. Luxurious cabinet, gold <tCr\f\ fitted. Less tubes.. S>Jw it was planned and executed brought forth naught but the highest praise. The following extract from an address of Otto H. Kahn, chairman of the International Advisory Body, at a reception at his home, is typical of the comments by leading musicians and educators: "It is but plain justice to state that I know of no instance in which a service of that nature has been performed with larger generosity, broader scope, greater dignity and higher efficiency than the far-sighted conception and the splendid organization and carrying out of the Schubert centennial commemoration by the Columbia Phonograph Co." Lyric Receivers Are Popular on West Coast Pacific Coast Distributors Visit Chicago to Speed Shipments — Name Change Has Won Complete Acceptance William H. Kaemper, San Francisco and northern California manager of Listenwalter & Gough, Inc., distributors, was recently in Chicago, where he visited the Ail-American Mohawk Corp. general offices and plant. Mr. Kaemper came to Chicago in an effort to speed up shipments of Lyric radio receivers, manufactured by the Ail-American Mohawk Corp., for which Listenwalter & Gough are the California distributors. Charles Walter, manager of the Los Angeles and southern California branch of Listenwalter & Gough, was also a Chicago visitor this Summer, and he spent considerable time with officials of the All-American Mohawk Corp. Otto N. Frankfort, vice-president in charge of sales of the All-American Mohawk Corp., is in California at this writing, conferring with officials both in Los Angeles and San Francisco. According to Mr. Frankfort, the new name of the All-American Mohawk Corp.'s receiver has met with remarkable acceptance throughout the West. "Here in California," Mr. Frankfort writes, "it is really amazing how well-known the 'Lyric' is. The old 'Mohawk' is still spoken of, but advertising, publicity, and sales promotion, backed by good distribution, have succeeded in putting the 'Lyric' in the front rank." Radios Survive Fire Test Recently passersby in the streets of Des Moines, la., noticed smoke issuing from the basement windows of the Herring Block in the downtown business section of that city. By the time the first engines had reached the scene, fire was raging throughout a large portion of the lower floors of the building. Among the business stocks destroyed by the conflagration was that of the Eagle Auto Supply Co., Majestic dealers. When the sets were finally resurrected, they were almost hopelessly battered. Out of curiousity, J. A. Gottstein, president of the Eagle Auto Supply, connected up the sets one after another and found that in spite of fire, water, smoke and the long fall from the balcony to the basement, all of the sets were in perfect mechanical condition. Record CeCo Production CeCo Mfg. Co., Providence, R. I., reports that its production of radio tubes in October was 101 per cent greater than in September, or the equivalent of $1.07 per share of outstanding stock, and it is expected that November will be the best month in the history of the CeCo Mfg. Co., Inc., both as to earnings and production, according to Ernest Kauer, president of the company. In order to take care of this increased business, and with a conservative anticipation of future growth, this company is planning to erect a new plant having a floor space of 50,000 square feet on each floor.