The talking machine world (July-Dec 1928)

98 The Talking .Machine World, New York, December, 1928 Real Television Needs a "Spreading" System Fifth of Series of Articles Sponsored by RMA Says That No Man Can Predict When Method Will Be Found The fifth of the series of six articles on the status of Television experiments, sponsored by the Radio Manufacturers' Association, deals with the fundamental principle of the art, the succession of lights which when thrown upon the screen of the television receiver forms the picture. In speaking of the necessity of being able to "spread out" the succession of impulses over a surface to create a form the article says: "The problem of television lies wholly in this spreading out of our signal. It is possible to send a succession of signals fast enough if we may choose the wave length on which to transmit and have no legal limitations on the speed of transmitting. It is not now possible to spread out this succession of signals over a large surface fast enough for the eye to see the individual dots or fluctuations and recognize a complete image. It can be done on a tiny scale with our scanning disks. Even then it is hard for the receiver disk to be held in exact synchronism with the transmitter disk except by the most skillful operator. We must find some automatic way to hold the two disks together, and then on this tiny scale the present type of experimental television will be commercially feasible in a modest way. "Real television by which we hope to see fights and ball games awaits a new 'spreading out' method. The transmission is possible. We have the transmitter and the photoelectric microphone. We can probably build a receiver, and we have the silent, flickering lamp to make the signal visible. The thing that must be found is some way to present each portion of the view in rapid sequence before the mike and to take this sequence of impulses on the receiving end and coil them up to form an image. When that can be done television will have arrived. Someone may conceive of the method to-morrow, or it may not be discovered during the present century. No man can predict when inspiration may visit him." Majestic Window Display Service Started North Ward Radio Co., New Jersey Jobber, to Supply Displays Each Month to Dealers at Nominal Cost As a feature of its service to its dealers, Herbert Fink, president of the North Ward Radio Co., of Newark, N. J., Majestic distributor for northern New Jersey, has announced North Ward Majestic Window a window display service at a nominal cost. The first "Window of the Month" is shown in the accompanying photograph. The plan is to carefully plan out a number of suggestions, and when one is finally accepted it is carried out in the windows of the North Ward Radio Co. A photograph is then made and copies are sent to all dealers. Arrangements can then be made by each dealer for the North Ward window display service department to send one of its service men to the store where he will reproduce the window exactly as shown, or with slight variations to suit the individual dealer's requirements. Sponsored Booth at Baltimore Food Show Baltimore, Md, December 5.— Chas. M. Stieff Co., Inc., of this city, sponsored an attractive booth at the Baltimore Food Show held recently at the Fifth Regiment Armory. Columbia phonographs, Columbia-Kolster radio phonograph combinations and Columbia and Kolster radios made up a display which attracted considerable attention and proved one of the features among the exhibits that attracted approximately 20,000 people. A plan by which printed questionnaires were used was responsible for securing the names and addresses of a large number of interested people and also information relative to ownership of a phonograph or radio. More than 300 names were added to the mailing list. Follow-up resulted in many sales, and the entire list will be used for mailing out literature pertaining to records. Modern Merchandising Built Success for Udko M. Udko & Co., Inc., 224 Flatbush avenue, Brooklyn, N. Y., one of the most successful talking machine and radio dealers in this section, has built a large business entirely by utilizing the most modern methods of merchandising. Consistent newspaper advertising and other forms of sales promotion have stepped up business to such an extent that the company is undergoing a constant expansion. IDEAL TABLE FOR DYNAMIC SPEAKER This table can be supplied with any of the following dynamic speakers built-in: RCA, Jensen, Newcombe-Hawley, Peerless, Utah or Temple. The following magnetic speakers are also available and may be installed in this table, if desired: RCA 100A, Peerless, Amplion, Ansonia, Decatur or Newcombe-Hawley. Write or wire for samples and full details of our dealer and jobber proposition. Ideal Radio Cabinet Mfg. Co. 151 West 19th St. cwSrJm New York City