The talking machine world (July-Dec 1928)

The Talking Machine World, New York, December, 1928 105 Trade Activities in Baltimore Territory Sell Columbia Records — Now! Now is the time to sell Columbia New Process Records. Many of your customers have purchased or received phonographs for Christmas. Whether the phonograph is a portable or an electric reproducing instrument — it plays records — and its owner is in the market for records, right now. Columbia Records offer your customers every type of music, no matter what their musical tastes may be, from the latest dance and popular vocal records to the Album Masterworks Sets, And they're all recorded electrically on Columbia's smooth, scratchless surface. If you haven't complete information on every type of Columbia records, write us to-day. ColumkiaWholei LL. Andrews — Wrn.H.Swartz 1 ExclusivelyWholesale '205 W Camden St.. Baltimore. Md\ 1C. Enthusiastic Support of Schubert Week by the Trade and Public Is Reported by the Columbia Wholesalers, Inc. Baltimore, Md., December 8. — Columbia Wholesalers, Inc., this city, report wide and enthusiastic activities in honor of Schubert throughout their territory, marking a fitting climax to the extensive plans set forth by the Columbia Phonograph Co. in sponsoring the Schubert Centennial, in commemoration of the 100 anniversary of Schubert's death. Local Schubert committees organized in ten of the leading towns in the territory worked in close co-operation with the National Schubert headquarters and the Baltimore Columbia distributors. These committees comprised the most eminent and prominent men and women in the educational, religious, art, musical, civic, and industrial circles. Schools, churches, libraries, music clubs, radio stations, as well as thousands of individual music lovers, joined as one in these "Schubert Week" observances. In the schools there were special concerts of Schubert music, during which were read articles in connection with the life and works of Schubert which were sent to music supervisors and teachers by the Columbia Co. A large number of the churches in Washington, Baltimore and Norfolk paid tribute to Schubert by the incorporation of Schubert music in their musical programs on Sunday, and allusions in their sermons to the religious aspect of Schubert's life, and his contribution to church music. This activity was in response to a letter sent out by the Schubert committees to over 600 churches in this territory. Displays of special Schubert literature throughout the week were arranged at the Enoch Pratt Central Library, and its twentyseven branches in Baltimore. This was duplicated in Washington at the Public Library and its eight branches. Several book stores also had special displays of the same literature. "Schubert Week" was officially opened in Baltimore on Sunday, November 18, at a joint recital at the Baltimore Museum of Art, by Emmanuel Wad, pianist, and Maude Albert, contralto, both prominent in Baltimore music circles. Beginning Monday, and continuing each day for the entire week, there were special concerts of Schubert's music at the Preparatory Department of the Peabody Conservatory of Music. On Wednesday, "Schubert Week" was marked by the Maryland Casualty Co., of Baltimore, by having for the employes during the luncheon period a special presentation of the Schubert Centennial Edition of Masterworks, through the medium of a Columbia-Kolster electric phonograph, playing on the stage of the large auditorium, the center of special Columbia-Schubert displays. On Thursday this presentation of the Schubert Centennial recordings was duplicated at the Kiwanis Club luncheon at the Emerson Hotel. On Friday evening the Charles M. Stieff Co., which has just recently taken on the whole Columbia line, sponsored a Schubert concert made up of the Schubert centennial recordings at Stieff Hall. This concert was attended by 200 persons, a most representative group of Schubert enthusiasts. The new $900 Columbia-Kolster combination was used for the musical presentation, and an explanatory introduction was given to each selection played. Both the Schubert centennial recordings and the reproduction of the Columbia-Kolster phonograph and radio combination won open praise from a group gathered around the machine afterwards. As a result of this concert the Stieff Piano Co. is not only enjoying fine sales on the Schubert centennial recordings, but has also won a number of prospects for the new 980 model. Throughout the week, Schubert music pre dominated in radio programs. In addition to the official Schubert broadcast over Stations WRC in Washington, and WCAO in Baltimore, and regular studio Schubert programs, there were also Columbia record programs of Schubert selections broadcast twice during the week over stations WFBR, WCAD, WLBG, WHRF and WPTF, of this territory. At the Fox Theatre, Washington's finest motion picture house, arrangements were made for a Schubert overture throughout the week and also for the showing of a special film based on the life of Schubert, along with the Schubert music that the showing of this film would necessitate. Other Schubert centennial activities noted in Timely Kolster Window A novel window attraction is being sent to the Kolster radio distributor and dealer organization, showing in a "scene in action" display Timely Kolster Dealer Help the conditions under which Kolster equipment is being used by Commander Byrd. In colors, the scene shows the S. S. "City of New York" in the ice of the South Polar region and a plane leaving the ice base on an exploring trip. A moving strip of lettering flashes across the sky saying, "On Byrd Antarctic Expedition," and along the base of the scene are the words "Kolster Radio." Big Edison Demand The B. W. Smith Co., distributors for Edison, Federal and Lyric radio, Cleveland, O., state their greatest problem is not the selling of merchandise, but in getting delivery of it. this territory were in Hagerstown, Frederick, Durham, Raleigh, Norfolk, Richmond, Lynchburg, Roanoke and Winston-Salem. Schubert Centennial observances included a recital at the Maryland Casualty Auditorium on December 2. Several of the finest singers in Baltimore participated in this recital. On December 16 the Symphony Orchestra, under the direction of Gustav Strube, will have as their second concert of the year a Schubert Centennial performance at the Lyric Theatre. The Eisenbrandt Radio Co., 216 West Franklin street, has secured the exclusive distributing rights for the Majestic radio line in Delaware, Maryland, District of Columbia, northern Virginia and West Virginia. Fischer Co. Moves Offices to New York Philadelphia, Pa., December 6. — The J. A. Fischer Co., of this city, manufacturer of the Duophonic reproducer, Valley Forge mainsprings and talking machine repair materials, has moved its office from Philadelphia to 393 Seventh avenue, New York City. J. A. Fischer, president of the company, in a statement relative to the removal, said: "The principal reason is that we operate our own factory at Murray and Austin streets, Newark, N. J., which is twenty minutes from New York City. That in itself would be the impelling reason to have the office close to the factory. This makes for closer co-operation between the factory officials and the office, and enables us to eliminate our stocks here in Philadelphia and to give much prompter service." Revised Radiotron Booklet A new and revised edition of the Radiotron booklet has been prepared by the Radio Corp. of America and is now ready for all RCA authorized dealers. This booklet describes and illustrates the complete Radiotron line, and also contains a broadcast station directory of American and Canadian stations with their wave lengths and frequencies. Clyde O. Knight has opened a new music store, at 627 St. Joe street, Rapid City, S. D. He was formerly in the music business in Williston, N. D.